{"id":3482,"date":"2004-11-01T00:00:00","date_gmt":"2004-11-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/11\/01\/pmn310-article01\/"},"modified":"2019-02-18T18:03:35","modified_gmt":"2019-02-18T18:03:35","slug":"pmn310-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn310-article01\/","title":{"rendered":"The Truth About the Drug Companies: What To Do About It"},"content":{"rendered":"<p>The Truth About the Drug Companies        What To Do About It<br \/>You can&#8217;t go to a pharma industry conference these days without hearing at least one expert speaker recommending that pharma executives read the book &#8220;The Truth About the Drug Companies: How They Deceive Us and What to do About It,&#8221; written by Marcia Angell, MD, former editor in chief of <i>The New England Journal of Medicine<\/i>. It&#8217;s not often that you see pro-industry pundits recommend a book that &#8220;tears pharma a new one,&#8221; as some would say.  <\/p>\n<p> Richard Vanderveer, Chairman &amp; CEO, V2 GfK and an advisory board member of this newsletter said &#8220;This book has a lot of buzz going for it. Industry executives should read it defensively and be ready to answer questions at cocktail parties. I am a firm believer in counteracting bad press.&#8221; <\/p>\n<p> This review includes several point-counter point views regarding Angell&#8217;s arguments by pharmaceutical and healthcare experts, including members of the <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/PMNetwork-forum.html\">PHARMA-MKTING online discussion group<\/a>. <\/p>\n<p> The article includes the following sections: <\/p>\n<ul>\n<li>Kudos from Pundits<\/li>\n<li>What Are Her Points?<\/li>\n<li>Research vs. Marketing<\/li>\n<li>Education vs. Marketing<\/li>\n<li>Tough Years Ahead?<\/li>\n<\/ul>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn310-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>PMN310-01<br \/> Issue: Vol. 3, No. 10: November\/December 2004<br \/> Word Count: 1758<\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcmeReprints.htm\">Physician Education (CME)<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You can&#8217;t go to a pharma industry conference these days without hearing at least one expert speaker recommending that pharma executives read the book &#8216;The Truth About the Drug Companies: How They Deceive Us and What to do About It,&#8217; written by Marcia Angell, MD, former editor in chief of The New England Journal of Medicine. This review includes several point-counter point views regarding Angell&#8217;s arguments by pharmaceutical and healthcare experts, including members of the PHARMA-MKTING online discussion group.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Truth About the Drug Companies: What To Do About It - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn310-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Truth About the Drug Companies: What To Do About It - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"You can&#039;t go to a pharma industry conference these days without hearing at least one expert speaker recommending that pharma executives read the book &#039;The Truth About the Drug Companies: How They Deceive Us and What to do About It,&#039; written by Marcia Angell, MD, former editor in chief of The New England Journal of Medicine. 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