{"id":3462,"date":"2004-01-01T00:00:00","date_gmt":"2004-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/01\/01\/pmnspecialoffer071204\/"},"modified":"2019-02-18T18:03:31","modified_gmt":"2019-02-18T18:03:31","slug":"pmnspecialoffer071204","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnspecialoffer071204\/","title":{"rendered":"Pharma Marketing News – Special Reprint Offer"},"content":{"rendered":"

Special Reprint Offer<\/b> <\/p>\n

The following Pharma Marketing News<\/i> reprints (pdf files delivered by e-mail) are being offered at a discount of 50% off the usual rate through July 30, 2004 only. You pay only $4.95 per reprint through this special offer. <\/p>\n<\/p>\n

Searching for Answers on Search Engine Marketing?<\/b> <\/p>\n

Advertisers both large and small are seeing impressive results from Search. How can pharmaceutical marketers navigate this medium to take advantage of what is rapidly becoming the most efficient way to drive action on their Web sites? The author covers SEM techniques such as Paid Search, Paid Inclusion, and Natural Search, and suggests that to stay ahead, companies must develop sophisticated content strategies to win the war of visibility. <\/p>\n

Order the REPRINT online for $4.95 (pay by credit card, PDF file delivered to you by e-mail): <\/p>\n

The New Branding Model: From Blockbusters to Targeted Therapies<\/b> <\/p>\n

Targeted therapies, based upon genotype, require a new brand model that addresses smaller segments of the population. This model, according to Francoise Simon, professor of marketing at the Columbia University Graduate School of Business, requires a fundamental reorganization of the biopharma value chain, from discovery to manufacturing and marketing. <\/p>\n<\/p>\n

Order the REPRINT online for $4.95 (pay by credit card, PDF file delivered to you by e-mail): <\/p>\n

Reprint Notification Service<\/b> <\/p>\n

If you are interested in receiving special reprint offers such as the above delivered to you by e-mail each month, then you should sign up for the Pharma Marketing News Reprint Notification Service<\/b>. <\/p>\n

This service notifies you about selected reprints as they become available in a topic area of interest to you. <\/p>\n

As a subscriber to the service, you can order reprints at a REDUCED RATE<\/b> through the service. No 3rd-party advertising is included and you will only receive one e-mail message per month. <\/p>\n

To learn more, visit the Reprint Notification Web Site<\/a>. <\/p>\n

Sign Up Now and Save!<\/b>
If you would like to subscribe to our NEW Reprint Notification Service, please go to the signup form at: <\/p>\n

Pharma Marketing News Reprint Notification Signup Form<\/a><\/b>
URL: http:\/\/www.surveymonkey.com\/s.asp?u=53005513630<\/a> <\/p>\n

Thank you for taking the time to consider this offer. <\/p>\n

\"John\"John
John Mack<\/b>, Publisher and Editor
editor@pharmamarketingnews.com<\/a>
215-504-4164 * 215-504-5739 (Fax) <\/p>\n<\/p>\n<\/p>\n

Return to top…<\/i><\/a> <\/p>\n

Return to the main Reprint Menu Page<\/a><\/b> for reprints and case studies on other topics. <\/p>\n\n","protected":false},"excerpt":{"rendered":"

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"\nPharma Marketing News - Special Reprint Offer - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnspecialoffer071204\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News - Special Reprint Offer - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). 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