{"id":3461,"date":"2004-01-01T00:00:00","date_gmt":"2004-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2004\/01\/01\/pmnspecialoffer062104\/"},"modified":"2019-02-18T18:03:30","modified_gmt":"2019-02-18T18:03:30","slug":"pmnspecialoffer062104","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnspecialoffer062104\/","title":{"rendered":"Pharma Marketing News &#8211; Special Reprint Offer"},"content":{"rendered":"<p>  <b>Special Reprint Offer<\/b> <\/p>\n<p>    The following <i>Pharma Marketing News<\/i> reprints (pdf files delivered by e-mail) are being offered at a discount of 50% off the usual rate through June 25, 2004 only. You pay only $4.95 per reprint through this special offer. <\/p>\n<hr width=\"80%\"\/><b>Guidelines for Off-label Communications<\/b> <\/p>\n<p>  This article is a summary of several presentations made by legal experts at a Washington, DC conference on Disseminating Off-Label Information. Several cases relating to false claims are reviewed and <b>seven steps<\/b> to safely for marketing a pharmaceutical product for an unapproved indication are presented. <\/p>\n<\/p>\n<p>  Order the REPRINT online for $4.95 (pay by credit card, PDF file delivered to you by e-mail):     <\/p>\n<hr width=\"80%\"\/><b>What the Next Generation Physician Wants from Pharma<\/b> <\/p>\n<p>  While the number of sales reps has doubled in the last 5 years, the number of physicians that these sales reps call on has stayed relatively constant. This translates into decreased access time per sales rep and a decrease in ROI for physician marketing. This and other factors are creating a need for &#8220;next generation&#8221; solutions for marketing to physicians that are more cost-effective and measurable. This article summarizes results from Manhattan Research&#8217;s ePharma Physician\u00ae v3.0 Survey: The Future of Pharmaceutical e-Marketing, which focused on the adoption of emerging technologies by an early adopter physician audience.  <\/p>\n<\/p>\n<p>  Order the REPRINT online for $4.95 (pay by credit card, PDF file delivered to you by e-mail):       <\/p>\n<hr width=\"80%\"\/><b>Out-of-the-Box Marketing<\/b> <\/p>\n<p>  In order for the pharmaceutical industry to meet the challenges of decreasing marketing ROI, a looming deficit in traditional blockbuster drugs, and decreased sales force effectiveness, pharmaceutical marketers must think out of the box and pay attention to permission-based marketing and other techniques. This article summarizes points made by Dr. Richard B. Vanderveer, Chairman and CEO of V2, Inc, at a recent conference. <\/p>\n<\/p>\n<p>  Order the REPRINT online for $4.95 (pay by credit card, PDF file delivered to you by e-mail):       <\/p>\n<p>   <b>Reprint Notification Service<\/b>   <\/p>\n<p>  If you are interested in receiving special reprint offers such as the above delivered to you by e-mail each month, then you should sign up for the Pharma Marketing News <b>Reprint Notification Service<\/b>. <\/p>\n<p>   This service notifies you about selected reprints as they become available in a topic area of interest to you.  <\/p>\n<p>As a subscriber to the service, you can order reprints at a <b>REDUCED RATE<\/b> through the service. No 3rd-party advertising is included and you will only receive one e-mail message per month.  <\/p>\n<p> To learn more, visit the <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/reprintnotification.htm\">Reprint Notification Web Site<\/a>. <\/p>\n<p>  <b>Sign Up Now and Save!<\/b><br \/> If you would like to subscribe to our NEW Reprint Notification Service, please go to the signup form at:  <\/p>\n<p> <b><a href=\"http:\/\/www.surveymonkey.com\/s.asp?u=53005513630\">Pharma Marketing News Reprint Notification Signup Form<\/a><\/b><br \/>  URL: <a href=\"http:\/\/www.surveymonkey.com\/s.asp?u=53005513630\">http:\/\/www.surveymonkey.com\/s.asp?u=53005513630<\/a>   <\/p>\n<p> Thank you for taking the time to consider this offer. <\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" height=\"95\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/jmack.jpg\" width=\"72\" alt=\"John Mack\" align=\"absBottom\"\/><img loading=\"lazy\" decoding=\"async\" height=\"39\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/macksig.gif\" width=\"109\" alt=\"John Mack Signature\"\/><br clear=\"all\"\/><b>John Mack<\/b>, Publisher and  Editor <br \/><a href=\"mailto:editor@pharmamarketingnews.com?subject=letter to editor of Pharma Marketing News\">editor@pharmamarketingnews.com<\/a><br \/>  215-504-4164 * 215-504-5739 (Fax)    <\/p>\n<\/p>\n<\/p>\n<p>  <a href=\"#top\"><i>Return to top&#8230;<\/i><\/a>  <\/p>\n<p>         Return to the main <b><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/PMN-past-issues.html\">Reprint Menu Page<\/a><\/b> for reprints and case studies on other topics.  <\/p>\n<p\/>\n","protected":false},"excerpt":{"rendered":"<p>Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing News - Special Reprint Offer - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnspecialoffer062104\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News - Special Reprint Offer - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. 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