{"id":3379,"date":"2003-10-01T00:00:00","date_gmt":"2003-10-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2003\/10\/01\/pmn29-article01\/"},"modified":"2019-02-18T17:51:37","modified_gmt":"2019-02-18T17:51:37","slug":"pmn29-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn29-article01\/","title":{"rendered":"Why Pharma Can’t Ignore eDetailers"},"content":{"rendered":"

Why Pharma Can’t Ignore eDetailers<\/b> <\/p>\n

This article reviews the presentation made by Elizabeth W. Boehm, Forrester Research Analyst at the recent CBI eDetailing Conference in which she stated, “Physicians are embracing online technology, so pharmaceutical marketers can — and should — embrace online physicians.” <\/p>\n

Boehm recommended that pharmas adopt some form of eDetailing to reach out to an increasingly populated and receptive target audience, and she presented multiple data sets, including results from Forrester’s 2003 Technographics Benchmark Study and eDetailing Survey, to support this position. <\/p>\n<\/p>\n

Read this article now. It’s FREE…<\/b> <\/p>\nDownload PDF file<\/a><\/b> <\/p>\n

PMN29-01
Issue: Vol. 2, No. 9: October 2003
ARTICLE CATEGORIES: CONFERENCE HIGHLIGHTS | MARKET RESEARCH | STRATEGY <\/p>\n","protected":false},"excerpt":{"rendered":"

This article reviews the presentation made by Elizabeth W. Boehm, Forrester Research Analyst at the recent CBI eDetailing Conference in which she stated, ‘Physicians are embracing online technology, so pharmaceutical marketers can — and should — embrace online physicians.’ Boehm recommended that pharmas adopt some form of eDetailing to reach out to an increasingly populated and receptive target audience, and she presented multiple datasets, including results from Forrester’s 2003 Technographics Benchmark Study and eDetailing Survey, to support this position.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,6],"tags":[],"topic":[],"acf":[],"yoast_head":"\nWhy Pharma Can't Ignore eDetailers - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn29-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Pharma Can't Ignore eDetailers - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"This article reviews the presentation made by Elizabeth W. 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