{"id":3329,"date":"2003-12-01T00:00:00","date_gmt":"2003-12-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2003\/12\/01\/pmn211-article04\/"},"modified":"2019-02-18T17:51:30","modified_gmt":"2019-02-18T17:51:30","slug":"pmn211-article04","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn211-article04\/","title":{"rendered":"PhRMA Code Succeeding &#8212; So Far"},"content":{"rendered":"<p>PhRMA Code on Interactions with Healthcare Professionals        Succeeding &#8212; So Far<br \/>This article summarizes a presentation made by Scott Willoughby, Senior Manager of Ernst &amp; Young (E&amp;Y) and former Assistant General Counsel to the Pharmaceutical Research and Manufacturers of American (PhRMA), at the Pharmaceutical Sales Effectiveness conference held in Philadelphia, PA on October 30-31, 2003 in which he provided a perspective on compliance with the PhRMA Code on Interactions with Healthcare Professionals and how it is impacting sales effectiveness.  <\/p>\n<p> Willoughby cites results from qualitative E&amp;Y research with pharmaceutical companies and physicians about the impact of the code and suggests ways to improve access to physicinas while remaining compliant with the code.<\/p>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn211-article04.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>PMN211-04<br \/> Issue: Vol. 2, No. 10: December 2003<\/p>\n<p> Word Count: n\/a <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNphysMktingReprints.htm\">Physician Marketing &amp; Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article summarizes the views of Scott Willoughby, Senior Manager of Ernst &#038; Young and former Assistant General Counsel to the Pharmaceutical Research and Manufacturers of American (PhRMA) with regard to the current state of compliance with the PhRMA Code on Interactions with Healthcare Professionals and how it is impacting sales effectiveness.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[52,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PhRMA Code Succeeding - So Far - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn211-article04\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PhRMA Code Succeeding - So Far - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"This article summarizes the views of Scott Willoughby, Senior Manager of Ernst &amp; 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