{"id":3291,"date":"2002-11-01T00:00:00","date_gmt":"2002-11-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/index.php\/2002\/11\/01\/pmn19-article01\/"},"modified":"2019-02-18T17:48:01","modified_gmt":"2019-02-18T17:48:01","slug":"pmn19-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn19-article01\/","title":{"rendered":"Is Pharma Ready for HIPAA?"},"content":{"rendered":"<p>Is Pharma Ready for HIPAA?        Ready or Not, Be Worried!<br \/>Although most experts agree that pharmaceutical companies are not covered entities under HIPAA, this does not mean that pharma marketers should not worry about it. Pharma needs to realize that HIPAA will have a significant impact on the commercial side of their business. One effect, for example, will be HIPAA&#8217;s influence on state medical privacy laws, which may directly affect pharmaceutical companies and their advertising and marketing partners (see article &#8220;<a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn19-article02.html\">Texas Medical Privacy Act: A Wolf in Sheep&#8217;s Clothing?<\/a>&#8221; in this issue), <\/p>\n<p> This article is a summary of a presentation by Brent Saunders, Partner, PricewaterhouseCoopers. The presentation was made at the Pharmaceutical Regulatory &amp; Compliance Congress and Best Practices Forum held at the Philadelphia Marriott Hotel on November 13-15, 2002.<\/p>\n<p><b>Read this article now. It&#8217;s FREE&#8230;<\/b> <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn19-article01.pdf\">Download PDF file<\/a><\/b><\/p>\n<\/p>\n<p>PMN19-01<br \/> Issue: Vol. 1, No. 9: November 2002<\/p>\n<p> Word Count: n\/a <\/p>\n<p\/>   <b>Find other articles in related Topic Areas:<\/b>  <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNRegComplianceReprints.htm\">Regulatory Compliance<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Although most experts agree that pharmaceutical companies are not covered entities under HIPAA, this does not mean that pharma marketers should not worry about it. Pharma needs to realize that HIPAA will have a significant impact on the commercial side of their business. One effect, for example, will be HIPAA&#8217;s influence on state medical privacy laws, which may directly affect pharmaceutical companies and their advertising and marketing partners. This article is a summary of a presentation by Brent Saunders, Partner, PricewaterhouseCoopers. The presentation was made at the Pharmaceutical Regulatory &#038; Compliance Congress and Best Practices Forum held at the Philadelphia Marriott Hotel on November 13-15, 2002.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[51,6],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Pharma Ready for HIPAA? - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn19-article01\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Pharma Ready for HIPAA? - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Although most experts agree that pharmaceutical companies are not covered entities under HIPAA, this does not mean that pharma marketers should not worry about it. Pharma needs to realize that HIPAA will have a significant impact on the commercial side of their business. One effect, for example, will be HIPAA&#039;s influence on state medical privacy laws, which may directly affect pharmaceutical companies and their advertising and marketing partners. This article is a summary of a presentation by Brent Saunders, Partner, PricewaterhouseCoopers. 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