{"id":3222,"date":"2018-01-30T00:00:00","date_gmt":"2018-01-30T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.comindex.php\/2018\/01\/30\/pmnews-hp\/"},"modified":"2019-02-26T20:02:54","modified_gmt":"2019-02-26T20:02:54","slug":"pmnews-hp","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnews-hp\/","title":{"rendered":"Pharma Marketing News"},"content":{"rendered":"

Pharma Industry News Update<\/b>: 30 Jan 2018<\/p>\n

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99% of Surveyed Patients Think Social Networks Are Useful in Healthcare Delivery<\/p>\n

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“Potentially Useful” That Is!<\/strong><\/p>\n

[From catalyst.nejm.org] In our most recent NEJM Catalyst Insights Council Patient Engagement Survey, “Social Networks to Improve Patient Health,” 99% of respondents acknowledge that social networks are potentially useful in health care delivery, especially for chronic disease management (named by 85% of respondents) and promotion of healthy behaviors such as weight loss, physical activity, and healthy eating (78%).<\/p>\n

The NEJM Catalyst Insights Council members surveyed – composed of health care executives, clinical leaders, and clinicians – see significant opportunity to improve health by either building or leveraging existing social networks.<\/p>\n

More…<\/a> <\/a><\/p>\n

The world of pharmaceutical marketing has never been more competitive, more exciting or more fraught with challenges. New categories of groundbreaking drugs, unprecedented competition and the growing demand for better patient solutions and outcomes are forcing pharma marketing to places it’s never been. Add to that a thriving but disparate global market along with renewed political, regulatory and reputational pressures, and you get just a glimpse into the demanding and difficult task facing pharma marketers and advertisers today.<\/p>\n

It is into this arena that we debut the first FiercePharmaMarketing Forum<\/a>. The editors and reporters of FiercePharma’s marketing team are gathering some of the most innovative and creative marketing minds in the industry – from marketers inside Big Pharma to outside ad agency veterans to technology experts – all looking to solve modern pharma and healthcare marketing challenges.<\/p>\n

Case studies, talks, panel discussions and lively debates will reveal best industry practices and examine the ins and outs of pharma marketing’s current and unique position in both the advertising and healthcare industries. Learn how to be competitive, creative and convincing when it comes to communications with patients, healthcare professionals, payers and other stakeholders both inside and outside the pharma circle.<\/p>\n

Featured Speakers:<\/p>\n