{"id":3208,"date":"2017-05-01T00:00:00","date_gmt":"2017-05-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.comindex.php\/2017\/05\/01\/pmn1602-article01\/"},"modified":"2019-02-06T02:47:12","modified_gmt":"2019-02-06T02:47:12","slug":"pmn1602-article01","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1602-article01\/","title":{"rendered":"Pharma and Patient Advocacy Groups: Patient Centricity Finally Pays Off for Both"},"content":{"rendered":"<p>Pharma and Patient Advocacy Groups        Patient Centricity Finally Pays Off for Both<br \/><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2017\/05\/Engager-v-Engagee-ver2.jpg\" width=\"300\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>&#8220;Patient Centricity&#8217; is finally paying off for drug companies in a BIG way, but it has nothing to do with designing clinical trials or marketing, both of which could claim to have been patient centric for many years.<\/p>\n<p>The big patient-centricity payoff for pharma is its relationship with patient advocacy groups that are recruited to lobby Congress, local governments and the FDA to support industry-friendly legislation (or defeat anti-industry legislation) and influence the FDA drug approval process.<\/p>\n<p><b>Contents<\/b>:<\/p>\n<ul>\n<li>The Yin Yang of Patient Advocate Groups and the Pharma Industry<\/li>\n<li>Mobile-Enabled Patient Focus Groups<\/li>\n<li>FDA May Establish &#8220;Office of Patient Affairs&#8221; to Capture Patient Perspectives<\/li>\n<li>The New, Patient-Centric FDA: A Double-edged Sword<\/li>\n<li>How Patient Advocates Make Money from Pharma with Help from Agents<\/li>\n<li>#Pharma Turning Patients With Rare Diseases Into D.C. Lobbyists<\/li>\n<li>93% of Patient Advocacy Groups Included in FDA Funding Discussions Receive $ from Pharma<\/li>\n<li>More Than Two-thirds of Patient Advocacy Groups Receive Industry Funding<\/li>\n<li>Pharma&#8217;s Rep Among Patient Groups Sinks to Near Historical Lows<\/li>\n<li>Patient Advocate Backlash Against TV Drug Ads<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1602-article01.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1602-article01.pdf<\/a><b>Further Reading<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/sco.lt\/6RRZcP\">Is &#8220;Patient-Centric&#8221; Just Another Pharma Marketing Buzzword?<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/8ydeuv\">Pharma&#8217;s Patient Centricity Pays Off: Patient Groups Mum on Drug Costs<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/6nX5AP\">Anne Beale &#8211; one of the first Chief Patient Officer in Pharma &#8211; Discusses The Three Pillars of Sanofi&#8217;s Patient-Centric Strategy<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/7kZg1J\">Novartis Respects the Patient Perspective and Pays for It Too<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/4uvlzd\">Patients&#8217; Views Matter: Can Pharma Be There for Them When Needed vs Whenever?<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/7SuaXp\">Are Pharma Marketers Really Responsible for Patient Centricity\/Engagement?<\/a><\/li>\n<\/ul>\n<p>PMN1602-01<br \/>Issue: Vol. 16, No. 2: May 2017<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNpatedReprints.htm\">Patient Education<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The big patient-centricity payoff for pharma is its relationship with patient advocacy groups that are recruited to lobby Congress, local governments and the FDA.<\/p>\n","protected":false},"author":2,"featured_media":3216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66,6,15],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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