{"id":3161,"date":"2016-06-01T00:00:00","date_gmt":"2016-06-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.comindex.php\/2016\/06\/01\/pmn1503-article03\/"},"modified":"2019-02-06T02:36:11","modified_gmt":"2019-02-06T02:36:11","slug":"pmn1503-article03","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1503-article03\/","title":{"rendered":"The 3 D&#8217;s of Pharma Digital Marketing: Discover, Design, Deliver"},"content":{"rendered":"<p>The 3 D&#8217;s of Pharma Digital Marketing        Discover, Design, Deliver<br \/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/06\/Pharma3D-Logo.jpg\" alt=\"Pharma 3D\" width=\"250\" height=\"250\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>According to McKinsey research, companies with advanced digital capabilities grow revenues twice as fast as peers and deliver 25% greater total returns to shareholders annually. According to the authors of a new e-book, &#8220;today&#8217;s commercial mix should reflect the fact that people are now viewing digital channels close to 50% of the time, and, even more importantly, that those people seek real engagement in regards to their care.<\/p>\n<p>This article is a review of the e-book entitled <i>Pharma 3D: Rewriting the script for marketing in the digital age<\/i>. The book notes that while the world has experienced an &#8220;explosion of health-oriented digital activity,&#8221; there has been a simultaneous decline in pharma growth. The authors hope that most leaders of pharmaceutical companies can find new insights and approaches in their book.<\/p>\n<p><b>Topics (partial list)<\/b>:<\/p>\n<ul>\n<li>Pharma&#8217;s Digital Quotient<\/li>\n<li>Out-of-Sync Pharma Marketing?<\/li>\n<li>Be More Engaging<\/li>\n<li>Think in 3D<\/li>\n<li>Test and Learn<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1503-article03.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1503-article03.pdf<\/a> <\/p>\n<hr\/>\n<p> <a href=\"http:\/\/www.scoop.it\/t\/pharmaguy-s-social-media-news-views\/p\/4064462642\/2016\/05\/29\/podcast-interview-pharma-3d-a-script-for-marketing-in-the-digital-age\">Podcast Interview: Pharma 3D &#8211; A Script for Marketing in the Digital Age<\/a>    <\/p>\n<p>PMN1503-02<br \/>Issue: Vol. 15, No. 3: June 2016<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNstrategyReprints.htm\">Strategic Marketing &amp; Planning<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This article is a review of the e-book entitled Pharma 3D: Rewriting the script for marketing in the digital age.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,6,15],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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