{"id":3160,"date":"2016-06-01T00:00:00","date_gmt":"2016-06-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.comindex.php\/2016\/06\/01\/pmn1503-article02\/"},"modified":"2019-02-06T02:36:11","modified_gmt":"2019-02-06T02:36:11","slug":"pmn1503-article02","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn1503-article02\/","title":{"rendered":"Estimating Pharma&#8217;s Digital Ad Spending: Elusive Data Wrapped in a Mystery Inside an Enigma"},"content":{"rendered":"<p>Estimating Pharma&#8217;s Digital Ad Spending        Elusive Data Wrapped in a Mystery Inside an Enigma<br \/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2016\/06\/DTCA-MediaMix-300x258.jpg\" alt=\"DTC Marketing Mix\" width=\"300\" height=\"258\" align=\"right\" hspace=\"7\" vspace=\"5\"\/>Trying to determine what portion of pharma&#8217;s total marketing budget is devoted to digital and if that portion is increasing, is a daunting task. Various sources look at various channels and various digital formats targeted to different audiences and it&#8217;s not easy to compare data from one source with that of another.<\/p>\n<p>This article is attempt to delve into the sources to unravel the elusive data and make sense out of it.<\/p>\n<p><b>Topics (partial list)<\/b>:<\/p>\n<ul>\n<li>The Bogus $3 Bn Figure<\/li>\n<li>What eMarketer Says<\/li>\n<li>Digital Ad Spend By Format<\/li>\n<li>Is the Mix Out of Whack?<\/li>\n<li>Notes About Nielsen Data<\/li>\n<\/ul>\n<p>Download the full article (PDF file) here:<br \/><a style=\"color: #993300;\" track=\"on\" shape=\"rect\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmnews1503-article02.pdf\" linktype=\"link\">www.pharma-mkting.com\/news\/pmnews1503-article02.pdf<\/a><\/p>\n<hr\/>\n<p> <a href=\"http:\/\/www.scoop.it\/t\/pharmaguy-s-take-on-drug-industry-news\/p\/4064622006\/2016\/06\/01\/big-pharma-spending-on-tv-ads-like-a-drunken-sailor\">Big Pharma Spending on TV Ads Like a Drunken Sailor<\/a>    <\/p>\n<p>PMN1503-02<br \/>Issue: Vol. 15, No. 3: June 2016<\/p>\n<p\/><b>Find other articles in related Topic Areas:<\/b> <\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNDTCReprints.htm\">Direct-to-Consumer (DTC) Advertising &amp; Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNeMktingReprints.htm\">eMarketing and ePromotion<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trying to determine what portion of pharma&#8217;s total marketing budget is devoted to digital and if that portion is increasing, is a daunting task.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,6,15],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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