{"id":3147,"date":"2017-01-01T00:00:00","date_gmt":"2017-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.comindex.php\/2017\/01\/01\/pmn-past-issues-2016\/"},"modified":"2019-02-06T02:36:09","modified_gmt":"2019-02-06T02:36:09","slug":"pmn-past-issues-2016","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn-past-issues-2016\/","title":{"rendered":"Pharma Marketing News &#8211; Past Issues (2016)"},"content":{"rendered":"<p><b>Past Articles<\/b><br \/>Choose by: <b><a href=\"#reprints-by-topic\">Topic<\/a><\/b> | <b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-reprints-by-title.html#all-reprints-by-title\">Title<\/a><\/b> | <b><a href=\"#all-reprints-by-pubdate\">Date of Publication<\/a><\/b><\/p>\n<p>         <img loading=\"lazy\" decoding=\"async\" alt=\"Pharmaguy\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2017\/01\/Mack_100x100.jpg\" align=\"left\" height=\"100\" hspace=\"5\" width=\"100\"\/>Welcome to the ARCHIVE of <i>Pharma Marketing News<\/i> articles. All articles are FREE! No subscription is required to download these articles from past issues. Articles become available to non-subscribers  approximately two months after publication. To obtain articles as soon as they are published, you must <b><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/PMNsubscribe.htm\">subscribe<\/a><\/b> to the email newsletter service. Subscription is free and supported by advertising.<\/p>\n<p>John Mack, Publisher &amp; Editor<br \/><a href=\"mailto:johnmack@virsci.com\" shape=\"rect\">editor@news.pharma-mkting.com<\/a>    <a name=\"all-reprints-by-pubdate\"\/>2016 Article List                Choose a different year: <br \/><a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2002-3.html\">2002<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2002-3.html\">2003<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2004.html\">2004<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2005.html\">2005<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2006.html\">2006<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2007.html\">2007<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2008.html\">2008<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2009.html\">2009<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2010.html\">2010<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2011.html\">2011<\/a> | <br \/><a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2012.html\">2012<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2013.html\">2013<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2014.html\">2014<\/a> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues-2015.html\">2015<\/a> | <b>2016<\/b> | <a href=\"http:\/\/www.news.pharma-mkting.com\/PMN-past-issues.html\">2017<\/a> <\/p>\n<p><a name=\"2016\"\/><b>2016<\/b><\/p>\n<p><b>January 2016 (Vol. 15, Issue #1)<\/b><br \/><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/PMNissueV1501Jan2016archive.htm\"><b>Executive Summary of Complete Issue<\/b><\/a><\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1501-article01.htm\">2015 Was a Golden Year for Pharma<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1501-article02.htm\">2016 New Year&#8217;s Resolutions for Pharma<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1501-article03.htm\">Digitally Savvy Women Pharma Pioneers<\/a><\/li>\n<\/ul>\n<p><b>Mar 2016 (Vol. 15, Issue #2)<\/b><br \/><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/PMNissueV1502Mar2016archive.htm\"><b>Executive Summary of Complete Issue<\/b><\/a><\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1502-article01.htm\">TV DTC Advertising Is Not Dead Yet!<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1502-article02.htm\">Cute &amp; Creepy DTC Drug Ad Mascots<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1502-article03.htm\">Brave New World of Off-Label Marketing<\/a><\/li>\n<\/ul>\n<p><b>June 2016 (Vol. 15, Issue #3)<\/b><br \/><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/PMNissueV1503Jun2016archive.htm\"><b>Executive Summary of Complete Issue<\/b><\/a><\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1503-article01.htm\">Multi-Channel Cross-Cultural Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1503-article02.htm\">Estimating Pharma&#8217;s Digital Ad Spending<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1503-article03.htm\">The 3 D&#8217;s of Pharma Digital Marketing<\/a><\/li>\n<\/ul>\n<p><b>September 2016 (Vol. 15, Issue #4)<\/b><br \/><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/PMNissueV1504Sep2016archive.htm\"><b>Executive Summary of Complete Issue<\/b><\/a><\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1504-article01.htm\">Off-Label DTC Advertising<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1504-article02.htm\">Breakthrough Cancer DTC<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1504-article03.htm\">Dark &amp; Scary DTC<\/a><\/li>\n<\/ul>\n<p><b>December 2016 (Vol. 15, Issue #5)<\/b><br \/><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/PMNissueV1505Dec2016archive.htm\"><b>Executive Summary of Complete Issue<\/b><\/a><\/p>\n<ul>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1505-article01.htm\">Patients Are OK With Off-Label Drug Promotion<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1505-article02.htm\">Industry vs. FDA Regarding DTC Animation Study<\/a><\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn1505-article03.htm\">Pharma on Instagram<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pharma Marketing News is periodic e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.<\/p>\n","protected":false},"author":2,"featured_media":3168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[65,6,15],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing News - Past Issues (2016) - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmn-past-issues-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News - Past Issues (2016) - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Pharma Marketing News is periodic e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). 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