{"id":2348,"date":"2016-12-27T00:00:00","date_gmt":"2016-12-27T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.comindex.php\/2016\/12\/27\/pinup122716\/"},"modified":"2019-02-06T02:14:56","modified_gmt":"2019-02-06T02:14:56","slug":"pinup122716","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup122716\/","title":{"rendered":"PinUp: Novo Nordisk on Pinterest, FDA’s Last Licks for 2016! Promise of Health Wearables, Medtronic Teams Up with FitBit, More…"},"content":{"rendered":"

Pharma Industry News Update<\/b>: 27 December 2016<\/p>\n\n

Images Tell the Story of Pharma in 2016<\/p>\n


Yes, 2016 was a lousy year for many people and even for the drug industry, but for different reasons. We’ve already reviewed some data from 2016 that document some good news for pharma (see “Charts & Graphs Tell the Story of Pharma in 2016<\/a>“). <\/p>\n

Another way to look at 2016 is through images. Some of my favorite images from 2016 are collected in this Slideshare presentation here…<\/a>
What’s Novo Nordisk Doing on Pinterest?<\/a><\/b><\/p>\n

\"What's<\/a>
Of the TOP 20 pharmaceutical companies in terms of U.S. sales for 2015 only EIGHT (40%) have corporate Pinterest accounts. The Novo Nordisk account is one of these with 1,039 followers as of 17 December 2016. More important than that, however, is Novo’s controversial use of Pinterest’s “Group Board” feature.
Learn more about what Novo Nordisk is doing on Pinterest…<\/a>
FDA’s Last Licks for 2016: Issues SIX (6) Enforcement Letters in December, So Far!<\/p>\n

Just when you thought the FDA was finished issuing Warning and Untitled letters for 2016, it issues 2 more – both Untitled letters – last week, bringing the total issued in December to 6! The grand total to date is 11 letters, including 3 Warning letters.<\/p>\n

I suspect FDA is responding to articles that criticized the slow pace of enforcement in 2016 vs 2015. Recent letters also do not have the same level of importance as letters typically issued by the FDA. Read on to learn why. <\/p>\n

More here…<\/a><\/p>\n

Further Reading:<\/p>\n