{"id":2318,"date":"2017-09-29T00:00:00","date_gmt":"2017-09-29T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.comindex.php\/2017\/09\/29\/pinup092917\/"},"modified":"2019-02-06T02:14:50","modified_gmt":"2019-02-06T02:14:50","slug":"pinup092917","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup092917\/","title":{"rendered":"PinUp: The Various Types of Pharma &#8220;Lobbying&#8221;: Political Campaign Donations, KOLs, Patient Advocates"},"content":{"rendered":"<p><b>Pharma Industry News Update<\/b>: 29 Sept 2017<\/p>\n<hr\/>\n<p>        A Funny Thing Happened Right After Trump Blamed High Drug Prices On Campaign Contributions<br \/>                        <img decoding=\"async\" vspace=\"0\" border=\"0\" hspace=\"0\" style=\"display: block; height: auto !important;\" width=\"500\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2017\/09\/Pharma-behind-Trump-with-Comments.jpg\"\/><br \/>             <b>Pharma Donated More Money to Politicians!<\/b><\/p>\n<p>[From khn.org] &#8220;The cost of medicine in this country is outrageous,&#8221; President Donald Trump said at a rally in Louisville, Ky., two months after his inauguration. He went on about how identical pills have vastly lower price tags in Europe (read &#8220;<a href=\"http:\/\/sco.lt\/8QzAsT\" rel=\"nofollow\">Trump&#8217;s Comments Are Big Pharma&#8217;s Nightmare&#8221;<\/a>).<\/p>\n<p>&#8220;You know why?&#8221; the president asked, before spreading his hands wide. &#8220;Campaign contributions, who knows. But somebody is getting very rich.&#8221;<\/p>\n<p>It was March 20, 2017.<\/p>\n<p>The next day, drugmakers donated more money to political campaigns than they had on any other day in 2017 so far, according to a Kaiser Health News analysis of campaign spending in the first half of the year reported in Federal Election Commission filings.<\/p>\n<p><a href=\"http:\/\/sco.lt\/8oVu41\">More&#8230;<\/a><\/p>\n<p><b>Further Reading:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/sco.lt\/78KV6X\" rel=\"nofollow\">Public Citizen&#8217;s Challenge to Trump&#8217;s &#8220;One-In, Two-Out&#8221; Executive Order on Regulations<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/5461NB\" rel=\"nofollow\">Big Pharma (@PhRMA) Stands Behind Trump Even As He Vows to Lower Prices to Medicare<\/a><\/li>\n<\/ul>\n<hr\/>\n<p>        <img loading=\"lazy\" decoding=\"async\" height=\"1\" vspace=\"0\" border=\"0\" hspace=\"0\" width=\"5\" class=\"SpacerImage\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/S.gif\"\/>                              <img decoding=\"async\" vspace=\"0\" border=\"0\" hspace=\"0\" style=\"display: block; height: auto !important;\" width=\"275\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2017\/09\/KOL-Atom-300x265.jpg\"\/>                          &#8220;Key Opinion Leader&#8221; (KOL) is the Most Commonly Used Term by Pharma<\/p>\n<p>[From www.prnewswire.com] The Medical Science Liaison Society (MSL Society), the only 501(c)(3) non-profit organization exclusively dedicated to advancing the global medical science liaison (MSL) profession, has released the results of a first-of-its-kind global survey among MSL and Medical Affairs professionals regarding the most common term used to describe the physicians and other health care providers, whose opinions are highly regarded, and who influence other physicians.<\/p>\n<p>The survey included 473 respondents from 54 countries and consisted of Executive Management\/VP&#8217;s of Medical Affairs, Manager\/Director of MSLs, Medical Science Liaisons, Medical Advisors, and MSL trainers. Respondents also identified their company type as either Large pharma, Medium pharma, Small pharma, Biotechnology, Contract MSL Organization, CRO, Diagnostic Company, or Medical Device.<\/p>\n<p>A key finding from the survey is that 60 percent of respondents from pharmaceutical companies reported that their company uses the term Key Opinion Leader (KOL).<\/p>\n<p><a href=\"http:\/\/sco.lt\/6YeJhh\">Other key findings here&#8230;<\/a><\/p>\n<p><b>Further Reading:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/sco.lt\/6IFCi1\" rel=\"nofollow\">A KOL By Any Other Name Would Smell As Sour<\/a><\/li>\n<\/ul>\n<p>PharmaGuy&#8217;s Insight:<\/p>\n<p\/>\n<p><em>LOL! Ask a carpenter what his\/her most often used tool is and you are likely to hear &#8220;hammer.&#8221; So should we be surprised that 62% of Medical Affairs pharma people respond that their companies use the term KOL?<\/em><\/p>\n<\/p>\n<hr\/>\n<p>        The FDA is Not a Fan of PTC Therapeutics&#8217; Duchenne Muscular Dystrophy Drug<\/p>\n<p>[From www.statnews.com] The biotech company, based in South Plainfield, N.J., is trying [and failed] to convince the FDA to approve the drug, known as Translarna, to treat a type of Duchenne muscular dystrophy caused by a so-called nonsense mutation. But on Tuesday, Translarna was rather robustly savaged in an FDA clinical review posted to the agency&#8217;s web site.<\/p>\n<p>&#8220;Ultimately, no positive results from any prospectively planned analyses that are persuasive have been provided with this application,&#8221; the FDA review states.<\/p>\n<p>Sarepta Therapeutics (SRPT) famously managed to win FDA approval for its DMD drug Exondys 51 over the strenuous objections of FDA review staff. The company received a big boost from the intense lobbying of DMD patients and their families, many of whom packed an advisory panel and offered emotional testimony urging approval (read &#8220;<a href=\"http:\/\/sco.lt\/4mgzvV\" rel=\"nofollow\">FDA Succumbs to Industry-Sponsored Patient Power &amp; Accelerates Approval of Sarepta&#8217;s Duchenne Drug<\/a>&#8220;).<\/p>\n<p><a href=\"http:\/\/sco.lt\/6hzioj\">More&#8230;<\/a><\/p>\n<p><b>Further Reading:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/sco.lt\/62xNoH\" rel=\"nofollow\">FDA&#8217;s Approval of Exondys 51 for DMD Was Primarily Based on Money, Not Efficacy<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/93wQQT\" rel=\"nofollow\">Sarepta Complained of &#8220;Dire Financial&#8221; Ramifications, FDA Caved In on Approval of Duchenne Drug, According to Emails<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/7stCs5\" rel=\"nofollow\">Path Taken by Sarepta NOT a Good Model for Other Rare Drug Approvals, Says FDA Official Who Should Know<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the September 29, 2017, issue of Pharma Industry News Update (aka PinUp). There are various methods the drug industry uses to <\/p>\n","protected":false},"author":2,"featured_media":2996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PinUp: The Various Types of Pharma &quot;Lobbying&quot;: Political Campaign Donations, KOLs, Patient Advocates - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup092917\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PinUp: The Various Types of Pharma &quot;Lobbying&quot;: Political Campaign Donations, KOLs, Patient Advocates - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Welcome to the September 29, 2017, issue of Pharma Industry News Update (aka PinUp). 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