{"id":2300,"date":"2017-08-15T00:00:00","date_gmt":"2017-08-15T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.comindex.php\/2017\/08\/15\/pinup081517\/"},"modified":"2019-02-06T02:14:47","modified_gmt":"2019-02-06T02:14:47","slug":"pinup081517","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup081517\/","title":{"rendered":"PinUp: Hey Big Pharma, It&#8217;s OK to Take On Trump, Says Stock Market After Merck CEO Frazier Exits the Tent"},"content":{"rendered":"<p><b>Pharma Industry News Update<\/b>: 15 August 2017<\/p>\n<hr\/>\n<p>        &#8220;I&#8217;m Outta Here!&#8221; Says Merck CEO Frazier<\/p>\n<p>                        <img decoding=\"async\" vspace=\"0\" border=\"0\" hspace=\"0\" style=\"display: block; height: auto !important;\" width=\"500\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2017\/08\/Merck_CEO_Outta_Here.jpg\"\/><br \/>             <b>He Quits Trump Advisory Council in &#8220;Stand Against Intolerance and Extremism.&#8221; J&amp;J&#8217;s Alex Gorsky Remains on Board.<\/b><\/p>\n<p>[From www.wsj.com] The head of U.S. drugmaker Merck &amp; Co. has resigned from a manufacturing advisory council to the Trump administration in an apparent protest of the president&#8217;s failure to condemn in stronger terms the white supremacists who marched and waged violence in Charlottesville, Va., over the weekend.<\/p>\n<p>Merck issued a statement Monday morning on Twitter from Chairman and Chief Executive Kenneth Frazier, saying, &#8220;America&#8217;s leaders must honor our fundamental values by clearly rejecting expressions of hatred, bigotry and group supremacy, which run counter to the American ideal that all people are created equal.&#8217;<\/p>\n<p>&#8220;As CEO of Merck and as a matter of personal conscience, I feel a responsibility to take a stand against intolerance and extremism,&#8221; Mr. Frazier said in the statement.<\/p>\n<p>Almost an hour later, Mr. Trump posted on Twitter: &#8220;Now that Ken Frazier of Merck Pharma has resigned from President&#8217;s Manufacturing Council, he will have more time to LOWER RIPOFF DRUG PRICES!&#8221;<\/p>\n<p><a href=\"http:\/\/sco.lt\/98OzQX\">More&#8230;<\/a><\/p>\n<p>Comments from STAT<\/p>\n<p><p>Remember way back in January, when leaders from tech and biotech were calling out President Trump and pharma stayed silent in apparent fear of a 140-character reprisal? Well, a pharma CEO (implicitly) rebuked the president yesterday. And the Trump tweet came, followed by another.\u00a0And then nothing happened.<\/p>\n<p><p>That&#8217;s despite Trump&#8217;s castigation of &#8220;RIPOFF DRUG PRICES&#8221; (emphasis original) and comes in stark contrast to the market&#8217;s response to that old line about evading punishment for homicide. Back then, investors had plenty of reason to fear an Oval Office-led crackdown on drug prices. Now, after so many unanswered cries of wolf, the duly elected president of the United States has become a paper tiger in the eyes of biopharma investors.<\/p>\n<p>Now we&#8217;ll see whether Johnson &amp; Johnson&#8217;s Alex Gorsky, who was on the same presidential panel, follows suit. So far, J&amp;J&#8217;s not responding to that very question.<\/p>\n<\/p>\n<p><b>Further Reading:<\/b><\/p>\n<ul>\n<li>Trump joins other online wackos who have bad-mouthed Frazier. For more on that, see <a href=\"http:\/\/sco.lt\/7gUdZh\">Merck CEO Ken Frazier&#8217;s Inspirational Facebook Message Gets No Respect from Followers<\/a><\/li>\n<\/ul>\n<hr\/>\n<p>        Kim Kardashian Earned How Much for That DICLEGIS Instagram Post That Violated FDA Regulations?<\/p>\n<p>                        <img decoding=\"async\" vspace=\"0\" border=\"0\" hspace=\"0\" style=\"display: block; height: auto !important;\" width=\"500\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2017\/08\/500K-KardasianInstagramPost.jpg\"\/><br \/>             <b>As Much as $500K! That&#8217;s How Much!<\/b><\/p>\n<p>[From newtheory.com] Instagram is now becoming a main social media platform to share your photos and communicate with friends. Celebrities are also using their influential status to promote different brands and broadcast promotional messages to their millions of followers and at the same time earn some serious money doing it.<\/p>\n<p>For many A-list celebrities, Instagram is becoming a serious money-making tool to generate additional revenue from paid sponsorship posts.<\/p>\n<p>We have compiled a list of top Instagram celebrities who are making a killing of paid sponsored posts from different brands and companies who are willing to promote their products or services. Based on internal HopperHQ data and public information, we have compiled an &#8220;Instagram&#8217;s Rich List&#8221; of top paid celebrities.<\/p>\n<p>Are you wondering who is the top paid Instagram celebrity as of 2017? The top paid celebrity on Instagram is Selena Gomez who gets $550,000 per sponsored post to reach her 122 million Instagram followers.<\/p>\n<p>Kim Kardashian, a reality TV personality, and a socialite makes $500,000 per post that goes out to her 100 million Instagram followers.<\/p>\n<p><em>Recall Kim Kardashian&#8217;s enthusiastic Instagram post promoting Diclegis (see here: <a href=\"http:\/\/bit.ly\/1J5ZdoA\" rel=\"nofollow\">http:\/\/bit.ly\/1J5ZdoA<\/a>). That post violated FDA regulations because it did not mention side effects. Consequently, FDA sent a warning letter to Duchesnay, the drug&#8217;s manufacturer\/marketer.<\/em><\/p>\n<p><a href=\"http:\/\/sco.lt\/6YbNIH\">See the top 10 paid celebs on Instagram here&#8230;<\/a><\/p>\n<p><b>Further Reading:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/sco.lt\/5tW1Pl\" rel=\"nofollow\">Instagram Offers Pharma Marketers Better Tools Than Facebook to Block Those &#8216;Nasty&#8217; Comments<\/a><\/li>\n<li><a href=\"http:\/\/sco.lt\/79K5JZ\">Now May Be the Time for Pharma to Get Serious About Instagram<\/a><\/li>\n<li><a href=\"http:\/\/pharma-mkting.com\/blog\/2010\/05\/social-media-and-celebrities-winning.html\">Social Media and Celebrities: A Winning Combination for Pharma Marketers<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to the August 15, 2017, issue of Pharma Industry News Update (aka PinUp). Within minutes of Ken Frazier&#8217;s resignation from the Advisory Council, Trump lashed out at him and Merck via Twitter, not once, but twice. Meanwhile, it took Trump 2 days to specifically condemn racist and neo-nazi groups. Very sad.<\/p>\n","protected":false},"author":2,"featured_media":2923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PinUp: Hey Big Pharma, It&#039;s OK to Take On Trump, Says Stock Market After Merck CEO Frazier Exits the Tent - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup081517\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PinUp: Hey Big Pharma, It&#039;s OK to Take On Trump, Says Stock Market After Merck CEO Frazier Exits the Tent - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Welcome to the August 15, 2017, issue of Pharma Industry News Update (aka PinUp). Within minutes of Ken Frazier&#039;s resignation from the Advisory Council, Trump lashed out at him and Merck via Twitter, not once, but twice. Meanwhile, it took Trump 2 days to specifically condemn racist and neo-nazi groups. Very sad.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup081517\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-15T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-06T02:14:47+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2017\/08\/Merck_CEO_Outta_Here.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"736\" \/>\n\t<meta property=\"og:image:height\" content=\"673\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup081517\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup081517\/\",\"name\":\"PinUp: Hey Big Pharma, It's OK to Take On Trump, Says Stock Market After Merck CEO Frazier Exits the Tent - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2017-08-15T00:00:00+00:00\",\"dateModified\":\"2019-02-06T02:14:47+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup081517\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup081517\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup081517\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PinUp: Hey Big Pharma, It&#8217;s OK to Take On Trump, Says Stock Market After Merck CEO Frazier Exits the Tent\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PinUp: Hey Big Pharma, It's OK to Take On Trump, Says Stock Market After Merck CEO Frazier Exits the Tent - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup081517\/","og_locale":"en_US","og_type":"article","og_title":"PinUp: Hey Big Pharma, It's OK to Take On Trump, Says Stock Market After Merck CEO Frazier Exits the Tent - Pharma Marketing Network","og_description":"Welcome to the August 15, 2017, issue of Pharma Industry News Update (aka PinUp). 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