{"id":2196,"date":"2016-03-01T00:00:00","date_gmt":"2016-03-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.comindex.php\/2016\/03\/01\/pinup-030116\/"},"modified":"2019-02-06T02:14:27","modified_gmt":"2019-02-06T02:14:27","slug":"pinup-030116","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinup-030116\/","title":{"rendered":"PinUp: Partial DTC Ban? High Drug Price Blame Game, Docs Who Tweet about Drugs, More…"},"content":{"rendered":"

Pharma Industry News Update<\/b>: 1 March 2016<\/p>\n\n

The End of Pharma TV? Not Likely!<\/b> But Consider a Partial Ban <\/i>
The American Medical Association, to its credit, has asked the federal government to ban these direct marketing ads. Citing “a growing concern” among physicians about the negative impact of these constant promotions directly to the pubic, it says, “A growing proliferation of ads is driving demand for expensive treatments despite the clinical effectiveness of less costly alternatives” (read “AMA Calls for a Ban on Direct-to-Consumer Drug Ads<\/a>“). <\/p>\n

Given that Big Pharma is, year-in year-out, the top spender on lobbying members of Congress, and that legal challenges would certainly follow any ban of the TV ads, the AMA request has about as much chance of passage as the proverbial snowball in Hades.<\/p>\n

But what about a partial ban?
\u00a0See my proposal here<\/a>. <\/p>\n\n

Docs Who Tweet About Drugs<\/a><\/b> Are they paid to do it by pharma?<\/i>
Physicians across the United States routinely offer medical advice on social media – but often fail to mention that they have accepted tens and sometimes hundreds of thousands of dollars from the companies that make the prescription drugs they tout. <\/p>\n

A STAT examination of hundreds of social media accounts shows that health care professionals virtually never note their conflicts of interest, some of them significant, when promoting drugs or medical devices on sites such as Facebook, Instagram, and Twitter. The practice cuts across all specialties. <\/p>\n

Among the cases of note: <\/p>\n