{"id":2188,"date":"2016-08-02T00:00:00","date_gmt":"2016-08-02T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.comindex.php\/2016\/08\/02\/pinuo080216\/"},"modified":"2019-02-06T02:14:25","modified_gmt":"2019-02-06T02:14:25","slug":"pinuo080216","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/news\/pinuo080216\/","title":{"rendered":"PinUp: More…"},"content":{"rendered":"

Pharma Industry News Update<\/b>: 2 August 2016<\/p>\n\n

FDA’s Dependence on User Fees & “Institutional Corruption” Blamed for Dramatic Increase in Drug Adverse Events and Deaths<\/p>\n


The chart above shows the trend in AERs received by the FDA from 2004 through 2015. <\/p>\n

I have analyzed data from 2003 through 2014 to look at the number of AERs submitted by HCPs versus consumers, the number of serious adverse events versus the number of adverse events involving death, and the correlation between serious AEs and user fees paid to the FDA by drug companies. I see some interesting trends in the data. <\/p>\n

More…<\/a><\/p>\n\n

Biogen Ends Controversial Tecfidera DTC TV Ads. “Coincidently,” CEO Steps Down.<\/p>\n

Biogen halted its direct-to-consumer campaign for multiple-sclerosis drug Tecfidera because the campaign did not clearly boost the number of prescriptions.<\/p>\n

Michel Vounatsos, the company’s new commercial lead, told investors during a second-quarter earnings call that the company is unlikely to wade back into broadcast TV for the foreseeable future. Biogen had launched the ad, titled Relapsing Multiple Sclerosis, in October.<\/p>\n

Biogen spent $67.2 million on advertising for Tecfidera in 2015 and doled out $35.5 million in the first quarter of this year, according to Kantar Media.Was the ROI on this spend positive or negative?<\/p>\n

Find out here…<\/a><\/p>\n\n

Novartis Respects the Patient Perspective and Pays for It Too! But Is It Absolutely Transparent?<\/p>\n


David Palacios, Head of Global Patient Relations, and Sanja Njegic, Head of Patient Advocacy & Relations in Europe at Novartis, explain how their company has moved from working with doctors and payers to working directly with patients. <\/p>\n

“We developed last year what we call the ‘patient declaration,’ which is a public statement about what patients can expect from us,” said Palacios. “It has triggered a lot of discussion internally.” <\/p>\n

Some of that discussion must have been around “transparency” with regard to compensating patients — especially patient bloggers and patient advocates — for their opinion, much like pharma has traditionally paid physician Key Opinion Leaders (KOLs) for their opinions. Did that discussion result in any relevant disclosure in the “patient declaration? <\/p>\n

More…<\/a><\/p>\n\n

“I’m With Trump,” Says One Physician<\/p>\n

With Donald Trump finally ensconced as the Republican nominee for president, it’s high time to applaud his spot-on positions on the pharmaceutical industry. <\/p>\n

As a physician, I believe that Trump is absolutely right about allowing cheaper pharmaceutical drugs manufactured abroad to be sold in the United States. He is right that the pharmaceutical companies essentially sell their products to the federal government via Medicare and Medicaid without competitive bidding. In other areas of the budget, such as defense, federal laws require competitive bidding. It is outrageous this doesn’t occur with drugs and devices, especially since the health care budget is right behind defense in terms of expense.<\/p>\n

More here…<\/a><\/p>\n\n

AMA & Many Other Physician Groups Lobby to Keep CME Payments Out of the Sunshine<\/p>\n


Nearly 100 national and state medical societies from around the United States are backing a Senate bill (see “21st Century Cures: Hide CME Payments & Allow Off-Label Promotion<\/a>“) that would exempt drug and device makers from reporting payments made to doctors for receiving continuing medical education, or CME, sessions, medical journals, or textbooks. Among them are the American Medical Association and the American College of Cardiology. <\/p>\n

More here…<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to the August 2, 2016, issue of Pharma Industry News Update (aka PinUp). PinUp is published every Tuesday and Friday as part of your Pharma Marketing News subscription service. 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