{"id":15015,"date":"2019-11-20T20:55:19","date_gmt":"2019-11-20T20:55:19","guid":{"rendered":"http:\/\/ec2-3-93-62-9.compute-1.amazonaws.com\/pharma-mkting.com\/?p=15015"},"modified":"2019-11-25T20:01:19","modified_gmt":"2019-11-25T20:01:19","slug":"transparency-in-healthcare-pricing","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/","title":{"rendered":"Transparency in Healthcare Pricing"},"content":{"rendered":"

This series is a chronicle of developments related to transparency in healthcare pricing.<\/p>\n

Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged to various buyers of healthcare products and services, an open market would drive down said prices, and thus, the cost of healthcare, which now accounts for almost 20% of GDP.<\/p>\n

That hypothesis is debatable. The reality is that healthcare is far from a free market. Third party payments grossly distort normal market mechanisms.<\/p>\n

In fact, the market for healthcare is more analogous to a business-to-business marketplace than a consumer market. Large aggregators on both sides of the market consolidate both supply and demand and leverage their market power to raise or lower prices for any given good or service, compared to the nominal equilibrium of 330 million individuals, or 100 million households trading freely with a couple of million suppliers, ranging from small businesses to Fortune 500 corporations.<\/p>\n

Since the leverage of market power plays such a powerful role in price negotiations, it\u2019s debatable whether transparency would make much difference within the current market structure.<\/p>\n

Nonetheless, this series will monitor events, attempt the impossible prognostication of how the future state of transparency will emerge at least from a probability perspective, and analyze its ramifications.<\/p>\n

M4A\u2014what are the odds<\/strong><\/p>\n

Our first installment summarizes a report on Medicare for All (#M4A), the latest label for what in the past has also been known as national health insurance, socialized medicine, and single payer.<\/p>\n

The report entitled, \u201c2020 Vision: Biden takes aim at Medicare for All,\u201d reflects the schism among Democrats on the issue.<\/p>\n

Biden prefers to build on his Administration\u2019s Affordable Care Act (ACA, aka Obamacare), and attempts to position his primary opponents as unwitting dupes in the GOP\u2019s relentless repeal and replace effort.<\/p>\n

In a campaign video, Biden said, \u201cI understand the appeal for Medicare for All. But folks supporting it should be clear: that it means getting rid of Obamacare. And I\u2019m not for that.\u201d Biden continuing, \u201cI know how hard it was to get that passed. I watched it. Starting over makes no sense to me at all.\u201c I knew the Republicans would do everything in their power to repeal Obamacare. They still are. But I\u2019m surprised that so many Democrats are running on getting rid of it.\u201d<\/p>\n

Meanwhile Bernie Sanders is about to make a major speech advocating M4A.<\/p>\n

Analysis: <\/p>\n

Biden\u2019s position strikes me as insincere sophistry which renders him vulnerable to withering counter strikes from the left. It is fairly obvious that the ACA, once unbelievably a GOP alternative to M4A, is a far more moderate patch to fix the problem of the uninsured. In the event, oddly, 13% of Americans REMAIN uninsured under Obamacare, according to a recent report. If the uninsured percentage was the consensus baseline, if 15% pre-ACA, little was accomplished at great expense of political capital and federal treasure. That in turn justifies the reformers on both sides of the aisle who have pronounced Obamacare guilty as charged of failure to deliver the panacea its proponents prognosticated and sentenced it to death.<\/p>\n

Thus, in the primaries, Biden\u2019s positioning is dangerously establishment, ancient good rendered uncouth by the zeitgeist of disruptive, radical democratic social reform energizing the Democrat demimonde.<\/p>\n

However, should he manage to emerge with the nomination, his middle-of-the-road position will insulate him from The Trumpian line of attack that a change of Administration will mean a change of health plan, doctor, and hospital.<\/p>\n

Should the challenger be an M4A SJW (social justice warrior for the unwoke), the Obamaesque assurance that if you like the status quo you can keep it is literally incredible.<\/p>\n

What does all this have to do with transparency? It is appealingly or appallingly simple based on your point of view. Under M4A as in Medicare, both monopsonies, pricing is a matter of public record. There is no negotiation\u2014the supply side either takes it or leaves it. It\u2019s the ultimate transparency.<\/p>\n

Depending on how it\u2019s structured, \u201cleaving it\u201d may mean leaving healthcare. The law could be written so that accepting compensation from any payer other than Medicare is a civil or criminal offense.<\/p>\n

Lacking that draconian stipulation, it is possible to allow individuals and corporate benefits to freely contract with providers for services above and beyond the scope of M4A. In that case, those transactions might remain obscured.<\/p>\n

I peg the odds of a M4A vs status quo Democrat opponent to the incumbent at 50\u201350, and the odds of a new administration at 50\u201350. In that event, the odds that M4A would pass are probably 20%. If you do the math on this chain of events, I make the odds of M4A by 2025 at about 5%.<\/p>\n

Challengers pitch drug pricing Rx <\/strong><\/p>\n

Uneasy lie the heads that wear the crowns of pharma companies as the score of supplicants to the progressive polity compete in a game of limbo to see how low pharma prices can go.<\/p>\n

This article in BioPharma <\/a>dive sums up the situation:<\/p>\n

The more centrist cadre favor perennials like allowing Medicare to negotiate pharma prices directly with manufacturers, reimportation, and making TV ads non-deductible.<\/p>\n

The former is such a good idea for Medicare that pharma has spent great political capital to explicitly prohibit it by law. Biden proposed a specific mechanism wherein a board similar to the UK\u2019s ironically acronymed NICE would determine fair price based on global benchmarks if available.<\/p>\n

The latter is a cruel joke on beneficiaries. We have been through this before. In my home state of ILL-annoy, one of our criminal governors tried to pull off Canadian reimportation at the state level. The Canadians disrespectfully declined to treat Illinois like an honorary province, as their covenants with pharma would be jeopardized if volume suddenly doubled.<\/p>\n

The TV ad deduction will face stiff opposition from advertisers, their agencies, and the media. Even if it came to pass, the bulk of pharma marketing (detailing) would escape unscathed. The Coalition for Healthcare Communications may disagree, but I think this is a bargaining chip at best. A Democrat Administration won\u2019t want to upset its media friends.<\/p>\n

Biden proposes a tax penalty on companies that raise prices above the inflation rate which is next to zero. That could work.<\/p>\n

Kamala Harris goes one step beyond and proposes a tax of 100% of profits on overpriced drugs. Cost accountants are salivating at the billable hours involved with making such drugs break even or worse.<\/p>\n

That\u2019s just for starters. Via executive order (bypassing the lobbied Congress), she threatens to license patents to low-cost manufacturers, which is legal for drugs based on publicly-funded research. If that one passes, she might as well zero out publicly-funded research while she\u2019s at it as no company will spend the R&D necessary to get a price controlled drug through the GOVERNMENT-MANDATED FDA approval process. The alternative is essentially socialization of drug development and marketing for any publicly researched novel compound.<\/p>\n

The political effect of all this is to shift pharma PAC money to the Senate GOP candidates in the 2020 cycle, as it has become the industry\u2019s firewall to defend its pricing power.<\/p>\n

This columnist will keep you posted as the story develops, so stay tuned.<\/p>\n","protected":false},"excerpt":{"rendered":"

This series is a chronicle of developments related to transparency in healthcare pricing. Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged to various buyers of healthcare products and services, an open market would drive down said prices, and thus, the cost of healthcare, which […]<\/p>\n","protected":false},"author":22,"featured_media":15026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,2],"tags":[],"topic":[1236,1237],"acf":[],"yoast_head":"\nTransparency in Healthcare Pricing - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transparency in Healthcare Pricing - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"This series is a chronicle of developments related to transparency in healthcare pricing. Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged to various buyers of healthcare products and services, an open market would drive down said prices, and thus, the cost of healthcare, which […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-20T20:55:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-25T20:01:19+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/11\/transparency-healthcare-costs-pill.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Terry Nugent\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Tjpnugent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Terry Nugent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/\",\"name\":\"Transparency in Healthcare Pricing - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2019-11-20T20:55:19+00:00\",\"dateModified\":\"2019-11-25T20:01:19+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/ac9f33386da0aace1f9aedc51f2689df\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transparency in Healthcare Pricing\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/ac9f33386da0aace1f9aedc51f2689df\",\"name\":\"Terry Nugent\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/e154ded186527b1a5bf8306d26f36678?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/e154ded186527b1a5bf8306d26f36678?s=96&d=identicon&r=g\",\"caption\":\"Terry Nugent\"},\"description\":\"Terry Nugent has spent over 30 years in healthcare marketing at American Medical Association and Medical Marketing Service. While at the American Medical Association, Terry established the all-time record for number of members and revenue from dues. He spent his time at Medical Marketing Service successfully leading medical marketing to healthcare professionals for various companies. In June 2018, Terry founded T. Nugent & Associates with an approach somewhat analogous to medicine: First, diagnose the problem, and from that develop the solution.\",\"sameAs\":[\"https:\/\/tnugentassociates.com\/\",\"https:\/\/www.linkedin.com\/in\/terrynugent\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/Tjpnugent\"],\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/terrynugentpmn1\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transparency in Healthcare Pricing - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/","og_locale":"en_US","og_type":"article","og_title":"Transparency in Healthcare Pricing - Pharma Marketing Network","og_description":"This series is a chronicle of developments related to transparency in healthcare pricing. Transparency is all the rage these days on the theory that if purchasers were privy to the prices charged to various buyers of healthcare products and services, an open market would drive down said prices, and thus, the cost of healthcare, which […]","og_url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/","og_site_name":"Pharma Marketing Network","article_published_time":"2019-11-20T20:55:19+00:00","article_modified_time":"2019-11-25T20:01:19+00:00","og_image":[{"width":1200,"height":800,"url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/11\/transparency-healthcare-costs-pill.jpg","type":"image\/jpeg"}],"author":"Terry Nugent","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/Tjpnugent","twitter_misc":{"Written by":"Terry Nugent","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/","name":"Transparency in Healthcare Pricing - Pharma Marketing Network","isPartOf":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website"},"datePublished":"2019-11-20T20:55:19+00:00","dateModified":"2019-11-25T20:01:19+00:00","author":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/ac9f33386da0aace1f9aedc51f2689df"},"breadcrumb":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/transparency-in-healthcare-pricing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/"},{"@type":"ListItem","position":2,"name":"Transparency in Healthcare Pricing"}]},{"@type":"WebSite","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/","name":"Pharma Marketing Network","description":"Pharma Marketing Network","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/ac9f33386da0aace1f9aedc51f2689df","name":"Terry Nugent","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/e154ded186527b1a5bf8306d26f36678?s=96&d=identicon&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/e154ded186527b1a5bf8306d26f36678?s=96&d=identicon&r=g","caption":"Terry Nugent"},"description":"Terry Nugent has spent over 30 years in healthcare marketing at American Medical Association and Medical Marketing Service. While at the American Medical Association, Terry established the all-time record for number of members and revenue from dues. He spent his time at Medical Marketing Service successfully leading medical marketing to healthcare professionals for various companies. In June 2018, Terry founded T. Nugent & Associates with an approach somewhat analogous to medicine: First, diagnose the problem, and from that develop the solution.","sameAs":["https:\/\/tnugentassociates.com\/","https:\/\/www.linkedin.com\/in\/terrynugent\/","https:\/\/twitter.com\/https:\/\/twitter.com\/Tjpnugent"],"url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/terrynugentpmn1\/"}]}},"_links":{"self":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/15015"}],"collection":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/comments?post=15015"}],"version-history":[{"count":2,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/15015\/revisions"}],"predecessor-version":[{"id":15021,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/15015\/revisions\/15021"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media\/15026"}],"wp:attachment":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media?parent=15015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/categories?post=15015"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/tags?post=15015"},{"taxonomy":"topic","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/topic?post=15015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}