{"id":14999,"date":"2019-11-14T19:48:05","date_gmt":"2019-11-14T19:48:05","guid":{"rendered":"http:\/\/ec2-3-93-62-9.compute-1.amazonaws.com\/pharma-mkting.com\/?p=14999"},"modified":"2019-11-25T20:21:34","modified_gmt":"2019-11-25T20:21:34","slug":"hlth-2019-womenathlth","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/featured\/hlth-2019-womenathlth\/","title":{"rendered":"HLTH 2019: WOMENatHLTH"},"content":{"rendered":"<p><em>Written by Amy Turnquist, EVP Sales, eHealthcare Solutions, President, Philadelphia Chapter of the HBA <\/em><\/p>\n<p><figure id=\"attachment_15007\" aria-describedby=\"caption-attachment-15007\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/11\/updated_amy.jpg\" alt=\"\" width=\"300\" height=\"300\" class=\"size-full wp-image-15007\" srcset=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/11\/updated_amy.jpg 300w, http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/11\/updated_amy-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-15007\" class=\"wp-caption-text\">Amy Turnquist, EVP Sales, eHealthcare Solutions, President, Philadelphia Chapter of the HBA, PMN Editorial Board Member<\/figcaption><\/figure>This year, it\u2019s second in operation, the HLTH conference convened more than 6,000 senior leaders in Las Vegas to combine their insights and perspectives to create health\u2019s future. Key components to that future include enhanced patient access to care and asynchronous patient-provider collaboration, the use of machine learning and artificial intelligence to diagnose disease sooner and more accurately, and disruptive delivery models to reduce and control costs. <\/p>\n<p>It also includes a vision of an ecosystem with more women in key leadership roles as well as in the boardrooms setting health policy and business strategy.  <\/p>\n<p>This year HLTH\u2019s schedule included 9 programs designed to shine a light on the advancement of women in health \u2013 ranging from prescheduled board readiness interviews with attending CEOs through a partnership with Break into the Boardroom, to a full half day track dedicated to WOMENatHLTH. Attendees were encouraged to take the \u201cparity pledge\u201d (parity.org) by committing their organizations to interview at least one qualified woman for every open role. <\/p>\n<p>And on the first day of the conference, the HLTH Foundation announced that they had acquired CSweetener, a not-for-profit organization which provides mentoring resources to female leaders on the path to \u2013 and already in \u2013 the healthcare C-Suite. (<a href=\"http:\/\/bit.ly\/CSweetener_HLTH\" rel=\"noopener noreferrer\" target=\"_blank\">Read more about this here<\/a>)<br \/>\nThrough Pharma Marketing Network\u2019s partnership with HLTH, I was invited to attend the Women of Impact Luncheon to gather specific insights into how men and women can work together to achieve parity in the healthcare workplace. The standing-room-only panel discussion was moderated by Ceci Connolly, President and CEO at Alliance of Community Health Plans (ACHP) and founder of Women of Impact (womenofimpact.net). <\/p>\n<p>Joining her on the panel were:<\/p>\n<ul>\n<li>Ann Mond Johnson, CEO, American Telemedicine Association<\/li>\n<li>Vinny Arora, MD, Assistant Dean and Director GME Innovation, University of Chicago Pritzker School of Medicine<\/li>\n<li>Karen Remley, MD, MBA, Senior Fellow, de Beaumont Foundation<\/li>\n<li>Dr. Thomas Lee, CMO at Press Ganey<\/li>\n<\/ul>\n<p>First, a few sobering statistics. Ceci reported that while women make up 80% of the healthcare workforce, they are represented by only 28% of board seats and 35% of C-suite positions. We are still a long way away from true parity in healthcare. <\/p>\n<p>But there is hope \u2013 and proof that parity is good for business. A 2019 report by the Korn Ferry Institute reports that healthcare firms saw a 20% lift in stock price momentum in the first 2 years following the appointment of a female CEO. (See <a href=\"https:\/\/www.kornferry.com\/institute\/women-ceo-cfo-stock-performance\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/www.kornferry.com\/institute\/women-ceo-cfo-stock-performance<\/a>) The business case is real. <\/p>\n<p>But many women get stuck when making the transition from \u201cexpert\u201d to \u201cleader.\u201d<\/p>\n<p>How can more women advance? The panel shared these tips: <\/p>\n<p><strong>Seek Sponsors <em>as well as<\/em> Mentors<\/strong><br \/>\nDon\u2019t know the difference? Think of it this way: mentors advise you; sponsors advocate for you. To get ahead, women need both and they need men as part of their mentoring team. Surprisingly, woman-to-woman mentoring relationships are generally less valuable than male-female or female-male arrangements. <\/p>\n<p>The panelists encouraged attendees to build their own \u201cPersonal Board of Directors\u201d. Find other executives whose interests align with yours, but don\u2019t just look within your own vertical or area of expertise. Expand your perspective and be intentional about finding others who can fill gaps in your experience. For example, if you want to be a CEO, list the top 10 skills or experiences you need to acquire first. Then find people who can help you start checking off that list. <\/p>\n<p>Karen Remley provided another interesting perspective \u2013 don\u2019t overlook \u201canti-mentors\u201d, people who demonstrate behaviors that you don\u2019t want to copy. Analyze what it is about their behavior that you don\u2019t like and ask yourself \u201cwhat can I learn from this experience?\u201d<\/p>\n<p><strong>Relentlessly Build Your Brand<\/strong><br \/>\nDr. Thomas Lee shared his specific insights around the importance of strategically building your personal brand. His advice: Your brand should be based on a problem that you are passionate about solving. <\/p>\n<ol>\n<li>Know what you want your brand to be about.<\/li>\n<li>Know what memory you are trying to create. Memory trumps experience. What do you want to be remembered for?<\/li>\n<li>Seek out opportunities to align your activities with those goals. Writing is one key way to communicate your desired brand message. Take advantage of social channels to create your reputation and your network. <\/li>\n<\/ol>\n<p><strong>Uncover &#038; (respectfully) Challenge Implicit Bias <\/strong><br \/>\nWe all have seen examples of this. An executive assuming that Jane Doe isn\u2019t a candidate for promotion because she has children and isn\u2019t willing to relocate, for example. Women can play an important role in advocating for other women in this case by calling out these assumptions and encouraging leaders not to make decisions for other employees without giving them the option to answer for themselves. The panel shared that in their experience, most men aren\u2019t intentionally propagating bias. They generally aren\u2019t even aware of it until it is brought to their attention. <\/p>\n<p>Outside of our roles as executives, each of us has the individual opportunity and the obligation to step up and question situations that just don\u2019t seem right. Ceci shared a story about her experience as a reporter at the Washington Post, where it was generally accepted that there was only one seat available on staff for a woman. Every woman competed viciously for that one spot; no one thought at the time to stop and ask or challenge \u201cwhy\u201d there was only room for one woman. Today we are moving away from competition toward true collaboration to support each other and move the business of healthcare forward. <\/p>\n<p><a href=\"https:\/\/www.youtube.com\/channel\/UCWYFTZKIwL9QJmHyORBooLg\" rel=\"noopener noreferrer\" target=\"_blank\">More highlights from the HLTH 2019 conference<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by Amy Turnquist, EVP Sales, eHealthcare Solutions, President, Philadelphia Chapter of the HBA This year, it\u2019s second in operation, the HLTH conference convened more than 6,000 senior leaders in Las Vegas to combine their insights and perspectives to create health\u2019s future. Key components to that future include enhanced patient access to care and asynchronous [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":15029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,12,2],"tags":[],"topic":[1231],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HLTH 2019: WOMENatHLTH - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/featured\/hlth-2019-womenathlth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HLTH 2019: WOMENatHLTH - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Written by Amy Turnquist, EVP Sales, eHealthcare Solutions, President, Philadelphia Chapter of the HBA This year, it\u2019s second in operation, the HLTH conference convened more than 6,000 senior leaders in Las Vegas to combine their insights and perspectives to create health\u2019s future. 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