{"id":14464,"date":"2019-05-09T19:22:13","date_gmt":"2019-05-09T19:22:13","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/?p=14464"},"modified":"2019-05-09T19:22:15","modified_gmt":"2019-05-09T19:22:15","slug":"real-time-analytics-the-future-of-commercial-effectiveness","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/real-time-analytics-the-future-of-commercial-effectiveness\/","title":{"rendered":"Real-Time Analytics: The Future of Commercial Effectiveness"},"content":{"rendered":"\n<p>Effective marketing and sales in\nthe pharmaceutical space requires the utilization of emerging technologies to\nanalyze current market landscape and customer behavior. This shifting mindset\ntowards the significance of analytics to devise better marketing strategies and\npromotional initiatives is vital in supporting sustainable and efficient\npharmaceutical growth given the complexity of products and services being offered.\n<\/p>\n\n\n\n<p>Currently, most pharma companies are still focused on\nleveraging traditional methodologies to gather insights about customer\nbehavior, resulting in inefficient expenditures on promoting their products.\nThe future of commercial effectiveness and resource optimization lies in\ncontinuously analyzing and acting on individual-level customer behaviors. For\nexample, with the rapid advancements in AI and Machine Learning backed tools,\nthe old ways of thinking about behavior, personalization, and how to measure\nboth, have been disrupted. Across the healthcare vertical, more data is\ncaptured today than ever before, requiring customized analytics to uncover real-time\nopportunities. The \u201creal-time metrics meets real world data\u201d approach is quickly\nforging a new era of analytics.<\/p>\n\n\n\n<p>Cobbs Creek Healthcare\u2019s founder\nand CEO Jun Huangpu, notes that the current state of data analytics in the\npharma industry generates historical-based insights of averaged group behaviors.\nThis, combined with oversimplified statistical techniques, render the insights to\nquickly become outdated and greatly diminish the impact of modern analytics.&nbsp; <\/p>\n\n\n\n<p>To address these issues in a\ncost-effective manner, specialized range of methods and cutting-edge analytical\ntools must be leveraged to uncover valuable insights into customer behaviors.\n\u201cAt Cobbs Creek, we provide real-time, actionable insights, which are highly customized\nand easily integrated, to drive accurate personalized campaigns with optimal allocation\nof resources,\u201d says Huangpu. <\/p>\n\n\n\n<p>This new era of analytics enables\ncompanies to discover insights more rapidly than previously possible with\ntraditional methods and reduce costs through accurate predictions and marketing\nmix optimization. Digital health on its own is driving innovation at\nunprecedented levels as patients demand \u201cconsumer-like\u201d programs and gravitate\nto brands that cater to their personal needs. Machine learning and AI in\nadvanced analytics allow companies to make important business decisions in real\ntime based on evolving systems as they can immediately identify opportunities\nand mitigate risks. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective marketing and sales in the pharmaceutical space requires the utilization of emerging technologies to analyze current market landscape and customer behavior. This shifting mindset towards the significance of analytics to devise better marketing strategies and promotional initiatives is vital in supporting sustainable and efficient pharmaceutical growth given the complexity of products and services being [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":14466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,2],"tags":[1225,812],"topic":[1226,26,27,30],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real-Time Analytics: The Future of Commercial Effectiveness - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/real-time-analytics-the-future-of-commercial-effectiveness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real-Time Analytics: The Future of Commercial Effectiveness - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Effective marketing and sales in the pharmaceutical space requires the utilization of emerging technologies to analyze current market landscape and customer behavior. This shifting mindset towards the significance of analytics to devise better marketing strategies and promotional initiatives is vital in supporting sustainable and efficient pharmaceutical growth given the complexity of products and services being [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/real-time-analytics-the-future-of-commercial-effectiveness\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-09T19:22:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-09T19:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/05\/real-time-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jun Huangpu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jun Huangpu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/real-time-analytics-the-future-of-commercial-effectiveness\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/real-time-analytics-the-future-of-commercial-effectiveness\/\",\"name\":\"Real-Time Analytics: The Future of Commercial Effectiveness - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2019-05-09T19:22:13+00:00\",\"dateModified\":\"2019-05-09T19:22:15+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/dc58f607d32d2216e04d6694e5f3b886\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/real-time-analytics-the-future-of-commercial-effectiveness\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/real-time-analytics-the-future-of-commercial-effectiveness\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/real-time-analytics-the-future-of-commercial-effectiveness\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real-Time Analytics: The Future of Commercial Effectiveness\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/dc58f607d32d2216e04d6694e5f3b886\",\"name\":\"Jun Huangpu\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/e54aaae7bad640c971fcdf6950760efd?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/e54aaae7bad640c971fcdf6950760efd?s=96&d=identicon&r=g\",\"caption\":\"Jun Huangpu\"},\"description\":\"Jun Huangpu is the founder of Cobbs Creek Healthcare, LLC. 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