{"id":13786,"date":"2004-03-25T00:00:00","date_gmt":"2004-03-25T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m006-mtg056\/"},"modified":"2019-03-01T15:05:25","modified_gmt":"2019-03-01T15:05:25","slug":"m006-mtg056","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m006-mtg056\/","title":{"rendered":"3rd Annual eMarketing for Pharmaceuticals"},"content":{"rendered":"

Featured Conference<\/b> <\/p>\n

3rd Annual eMarketing for Pharmaceuticals<\/a><\/b><\/p>\n

March 25-26, 2004 * Philadelphia, PA <\/p>\n

Hear What Some of Our Previous Attendees Have Said About CBI’s eMarketing Conferences: <\/b> <\/p>\n

“This conference was a wise investment of time. It provided a comprehensive overview of what pharma, consultants and eDevelopers are doing to reach a hard to reach population or drug consumers.”
— Reporter, Eportec<\/i> <\/p>\n

\u0093Excellent agenda!”
— Darrel Atkin, Vice President of Marketing, iMetrikas <\/i> <\/p>\n

“Excellent job! Pulled together a strong collection of leading thought leaders willing to share their everyday experiences in tackling challenging eBusiness solutions.”
— RJ Lewis, President\/CEO, eHealthcare Solutions <\/i> <\/p>\n

“The information concerning use of the Internet to reach patient audiences is definitely something I can apply to my own brand.”
— Tom Wright, Product Manager, Pharmacia <\/i> <\/p>\n

Pharmaceutical companies are looking for more effective ways to reach both consumers and physicians, and over the past several years they have turned to the Internet as powerful marketing vehicle. Healthcare information has become the number one reason that consumers use the Internet. \u0093About 73 million American adults, 62% of internet users, rely on the internet to research prescription drugs.\u0094 Further, \u0093Data shows that eHealth consumers are 2.3 times more likely than offline consumers to request a prescription drug by name from their physician\u0094 (PharmaVOICE, February 2003). <\/p>\n

Despite these impressive statistics, the pharmaceutical industry is still not taking advantage of the Internet as a marketing channel. They will not realize the full benefits of online marketing until they incorporate web-base marketing activities into the traditional marketing mix. CBI’s Annual Conference on eMarketing for Pharmaceuticals, March 25-26, 2004 brings together the industry’s eMarketing experts to share their experiences and insights on the most effective ways to reach consumers and physicians over the Internet. Hear how representatives from AstraZeneca, Aventis, Bayer, Johnson & Johnson, Novartis and Wyeth deal with challenges including: <\/p>\n\n