{"id":13781,"date":"2008-03-31T00:00:00","date_gmt":"2008-03-31T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m005mtg474\/"},"modified":"2019-03-01T15:05:20","modified_gmt":"2019-03-01T15:05:20","slug":"m005mtg474","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m005mtg474\/","title":{"rendered":"2nd Annual Pharmaceutical Sales &amp; Marketing Executive Congress"},"content":{"rendered":"<p>  <b>Featured Conference<\/b> <\/p>\n<p>    <b>2nd Annual Pharmaceutical Sales &amp; Marketing Executive Congress<\/b><br \/>  <i>Blockbuster Sales &amp; Marketing Strategies to Boost Your ROI<\/i><\/p>\n<p><b>March 31 \u0096 April 1, 2008 * Bethesda, MD<\/b> <\/p>\n<p> <b>For more information or to register, please visit the <a href=\"http:\/\/www.iibig.com\/P0802\">conference website<\/a>.<\/b> <\/p>\n<p>  Visit this <b><a href=\"http:\/\/www.forums.pharma-mkting.com\/showthread.php?p=1893#post1893\">Pharma Marketing Events Forum discussion thread<\/a><\/b> for up-to-date notices, program details, speaker changes, etc. <\/p>\n<\/p>\n<p align=\"center\"><strong>Register                      by Monday, December 31, 2007 and Save $300!<\/strong><br \/><em>(scroll down for conference pricing)<\/em><\/p>\n<p><strong>                      View just a sample of preliminary topics to be covered at                      this year\u2019s forum:<\/strong><\/p>\n<ul>\n<li>                        A review on the \u201cNational Health Chart\u201d \u2014                        what ails the industry and what can we do about it?<\/li>\n<li>                        DTC Strategies Revitalized: Innovations and challenges facing                        DTC marketers as the Internet and consumer driven healthcare                        are rewriting the rules of healthcare marketing<\/li>\n<li>                        A new era in ePharma Marketing \u2013 from the latest strategies                        in consumer marketing to cultivating unique social and professional                        networks online<\/li>\n<li>New                        areas of segmentation studies and ways to understand and                        access patients\/physicians for marketing and communications                        purposes<\/li>\n<li>Profitable                        partnerships in patient education and preventive health<\/li>\n<li>Winning                        the emerging multicultural\/GLBT\/boomer segments \u2013                        strategies that are on the mark<\/li>\n<li>Accessing                        Physician Networks: Beyond the sales pitch, cultivating                        relationships and alliances<\/li>\n<li>Optimizing                        Use of Patient Level Data: Coping with legislative challenges                        and seizing new knowledge channels<\/li>\n<\/ul>\n<hr\/>\n<p><strong>WANT                      TO PARTICIPATE? SUGGEST A TOPIC?<\/strong> If your client or                      team would like to share a case study or be included in the                      agenda, topic abstracts and speaker profiles are currently                      being accepted. In order to facilitate maximum interaction,                      panel formats with multiple participants are preferred. Submit                      a suggested title and brief summary abstract (3-4 sentences)                      to:<\/p>\n<p>                      <strong>Rupa Ranganathan<\/strong><br \/><em> Strategic Advisor to<strong> iiBIG<\/strong><\/em><br \/>                     Call: 973-722-7848<br \/>                     Email: <a href=\"mailto:rupar@iibig.com\"><strong>rupar@iibig.com<\/strong><\/a><\/p>\n<hr\/>\n<p align=\"left\" class=\"style7\"><strong>Distinguished                      roster of preliminary speakers includes as of November 8,                      2007:<\/strong><\/p>\n<p>                     Ellen                                Shapiro, Director, Division of Communications, <strong>Center                                for Drug Evaluation Research (CDER), FDA<\/strong>                           <\/p>\n<hr\/>\n<p>                           Scott                                M. Lassman, JD., Partner, <br \/><strong> WilmerHale LLC<\/strong>                           <\/p>\n<hr\/>\n<p>                           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/k_kastner.jpg\" width=\"50\" height=\"60\"\/>                              Kathy                                Kastner, Chief Executive Officer, <strong>The Health                                Television System Inc.<\/strong>                           <\/p>\n<hr\/>\n<p>                           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/Paul_Savidge.jpg\" width=\"50\" height=\"62\"\/>                             Paul                                J. Savidge, Vice President Global Labeling &amp;                                Promotion Compliance, <strong><br \/>                                Bristol-Meyers Squibb <\/strong>                           <\/p>\n<hr\/>\n<p>                           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/Wayne_Pines.jpg\" width=\"50\" height=\"64\"\/>                             Wayne                                Pines, Senior Consultant and Member, <strong>APCO                                Worldwide<\/strong>                            <\/p>\n<hr\/>\n<p>                           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/I_Levins.jpg\" width=\"50\" height=\"67\"\/>                             Ilyssa                                Levins, President, <strong><br \/>                               HCIL LLC<\/strong>                           <\/p>\n<hr\/>\n<p>                           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/L_Gil.jpg\" width=\"50\" height=\"50\" align=\"left\"\/>                                                            Liliana A. Gil, Worldwide Director for Marketing                                Services &amp; Hispanic Marketing, <strong>Johnson                                and Johnson Pharmaceutical Services<\/strong>                           <\/p>\n<hr\/>\n<p>                           Nayan                                Shah M.D., Associate Professor of Medicine, <strong>Georgetown                                University Medical Center, and Association of Physicians                                of Asian Indian Origin (AAPI)<\/strong>                           <\/p>\n<hr\/>\n<p>                           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/harry_sweeney.jpg\" width=\"50\" height=\"75\" align=\"left\"\/>                             Harry                                Sweeney, Chairman and CEO, <strong>Dorland Global                                Health Communications<\/strong>                           <\/p>\n<hr\/>\n<p>                           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/Ed_Silverman.jpg\" width=\"49\" height=\"72\" align=\"left\"\/>                              Ed                                Silverman, Award Winning Journalist, <strong>The                                Star Ledger and Founder of Pharmalot<\/strong>                           <\/p>\n<hr\/>\n<p>                           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/jmack.jpg\" width=\"50\" height=\"69\" align=\"left\"\/>                             John                                Mack, Publisher, <br \/><strong>Pharma Marketing News and The Pharma Marketing                                Blog<\/strong>                                                   <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/Hugo_Stephenson.jpg\" width=\"50\" height=\"69\" align=\"left\"\/>                             Hugo                                Stephenson, M.D., President, <strong>iGUARD.ORG<\/strong>                            <\/p>\n<hr\/>\n<p>                           Glenn                                Byrd, Director, Regulatory Affairs, <strong>PDL                                BioPharma Inc.<\/strong>                           <\/p>\n<hr\/>\n<p>                            <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/Mark_Bard.jpg\" width=\"50\" height=\"73\"\/>                             Mark                                Bard, President, <br \/><strong> Manhattan Research<\/strong>                           <\/p>\n<hr\/>\n<p>                            John                                S. Lenart, Product Director, <strong><br \/>                               Arestin Orapharma<\/strong>                           <\/p>\n<hr\/>\n<p>                           David                                Lampinski, Associate Director, Commercial Analytics,                                <strong>Sepracor<\/strong>                            <\/p>\n<hr\/>\n<p>                           Peter                                Simpson, Ph.D., President, <br \/><strong> Segmedica Inc.<\/strong>                           <\/p>\n<hr\/>\n<p>                           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/Ganesh.jpg\" width=\"50\" height=\"47\"\/>                             Ganesh                                Vedarajan, Principal, <br \/><strong> ZS Associates<\/strong>                           <\/p>\n<hr\/>\n<p>                           <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iibig.com\/conferences\/P0802\/P0802_images\/Bruce_Grant.jpg\" width=\"50\" height=\"65\"\/>                             Bruce                                Grant, Senior Vice President, Digital Strategy,                                <strong>Digitas Health<\/strong>                           <\/p>\n<hr\/>\n<p>                            Richie                                A. Bavasso, President, <strong>Exploria<\/strong>                           <\/p>\n<hr\/>\n<p>                           Jan                                Malek, Director, IBSG- Life Sciences, <strong>Cisco                                Systems<\/strong>                            <\/p>\n<hr\/>\n<p>                           Rob                                Likoff, Chief Executive Officer, <br \/><strong>Group DCA<\/strong>                           <\/p>\n<hr\/>\n<p>                            Sam                                Rottela, Principal, <br \/><strong> Sam Rotella &amp; Associates<\/strong>                           <\/p>\n<hr\/>\n<p>                            Kelley                                Conners, Principal, <br \/><strong> Healthcare Consulting LLC<\/strong>                           <\/p>\n<hr\/>\n<p>                           \u00a0                                                \u00a0                     <\/p>\n<hr\/>\n<p><strong>CONFERENCE                      PRICING: <\/strong>The                      standard conference registration fee ($1,995) is all-inclusive.                      Registered attendees may attend sessions in either track.                      Register early and take advantage of \u2018early bird\u2019                      discounts!<\/p>\n<p align=\"left\" class=\"style7\">                      To register NOW \u2013 click on <strong>\u201cREGISTRATION\u201d<\/strong>                      tab above<\/p>\n<ul>\n<li>                        $1,695 \u201cEarly bird\u201d rate \u2013 Register before                        December 31, 2007 <\/li>\n<li>                        $1,795 \u201cEarly bird\u201d rate \u2013 Register after                        January 1, 2008 but before February 29, 2008 <\/li>\n<li>                        $1,995 Standard Rate \u2013 Applies March 1, 2008 and thereafter.<\/li>\n<li>                        $1,595 Per person for TEAM OF 3 OR MORE (when registered                        at the same time only &#8211; no deadline)<\/li>\n<\/ul>\n<hr\/>\n<p><strong>Over                      200 in Attendance at Inaugural Event in 2007.                      <\/strong>Some                      of the BIGest thinkers in pharmaceutical sales and marketing                      attended our inaugural event in 2007, including representatives                      from:<\/p>\n<ul>\n<li>Abbott                              Laboratories<\/li>\n<li>                              AstraZeneca<\/li>\n<li>Bristol-Meyers                              Squibb<\/li>\n<li>Daiichi                              Sankyo, Inc.<\/li>\n<li>Eli                              Lilly &amp; Company<\/li>\n<li>Hoffmann-La                              Roche, Inc<\/li>\n<li>MedImmune,                              Inc.<\/li>\n<li>Noven                              Pharmaceuticals<\/li>\n<li>Adolor                              Corporation<\/li>\n<li>Advertising                              Gifts, Inc.<\/li>\n<li>Advogent                              Group<\/li>\n<li>Alpha                              Media<\/li>\n<li>ALTANA                              Pharma US<\/li>\n<li>APIS,                              Inc.<\/li>\n<li>Aprimo                              Inc.<\/li>\n<li>Aptilon<\/li>\n<li>Archi-Tech                              Systems, Inc.<\/li>\n<li>Ariad                              Pharmaceuticals<\/li>\n<li>AriVan                              Research LLC<\/li>\n<li>Bausch                              &amp; Lomb<\/li>\n<li>BI                              Worldwide<\/li>\n<li>Biovail                              Pharmaceuticals<\/li>\n<li>Caswood                              Group<\/li>\n<li>Communication                              Science Inc.<\/li>\n<li>Covance                              Market Access Services<\/li>\n<li>DTC                              Perspectives<\/li>\n<li>Endo                              Pharmaceuticals<\/li>\n<li>Lathian                              Systems, Inc.<\/li>\n<li>Lodestone                              Solutions<\/li>\n<li>Manhattan                              Research<\/li>\n<li>MARKETRX,                              INC<\/li>\n<li>MTI,                              LLC<\/li>\n<li>Novations                              Group, Inc.<\/li>\n<li>OnDemanIQ,                              Inc.<\/li>\n<li>Organon                              USA<\/li>\n<li>Orion                              Marketing<\/li>\n<li>Patients&#8217;                              &amp; Consumers&#8217; Pharma<\/li>\n<li>PDI,                              Inc.<\/li>\n<li>Pennside                              Partners Ltd.<\/li>\n<li>PharmaForce<\/li>\n<li>Pharmagistics<\/li>\n<li>Porzio,                              Bromberg, Newman<\/li>\n<li>Priority                              Solutions International<\/li>\n<\/ul>\n<ul>\n<li>Novo                              Nordisk Pharmaceuticals<\/li>\n<li>Ortho                              Biotech (Johnson &amp; Johnson)<\/li>\n<li>Oscient                              Pharmaceuticals<\/li>\n<li>PAR                              Pharmaceuticals<\/li>\n<li>Roche<\/li>\n<li>Sanofi-Aventis<\/li>\n<li>Santarus,                              Inc.<\/li>\n<li>Schering-Plough                              Corporation<\/li>\n<li>Shire                              Pharmaceuticals<\/li>\n<li>Wyeth                              Pharmaceuticals<\/li>\n<li>ALTUS                              Pharmaceuticals<\/li>\n<li>AccentHealth<\/li>\n<li>Ethicon                              Endo-Surgery<\/li>\n<li>Express                              Scripts<\/li>\n<li>Forest                              Laboratories, Inc.<\/li>\n<li>Fovea                              Pharmaceuticals<\/li>\n<li>Fuld                              &amp; Company, Inc.<\/li>\n<li>Genomic                              Health<\/li>\n<li>Georgetown                              University Medical Center <\/li>\n<li>Harris                              Interactive<\/li>\n<li>HealthMedia,                              Inc.<\/li>\n<li>HighPoint                              Solutions<\/li>\n<li>HMG                              Solutions<\/li>\n<li>IMS                              Health Consulting<\/li>\n<li>InfoMedics,                              Inc.<\/li>\n<li>Inforte<\/li>\n<li>Innovex<\/li>\n<li>ProEthic                              Pharmaceuticals, Inc<\/li>\n<li>Proscape                              Technologies Inc.<\/li>\n<li>Protocol                              Marketing<\/li>\n<li>Publicis                              Selling Solutions<\/li>\n<li>QLT                              Inc.<\/li>\n<li>RxCrossroads<\/li>\n<li>Serono<\/li>\n<li>Skura                              Corporation<\/li>\n<li>Smith                              Hanley Consulting Group<\/li>\n<li>Stream57<\/li>\n<li>Temel<\/li>\n<li>The                              Dunn Group<\/li>\n<li>TNS                              Healthcare<\/li>\n<li>Triax                              Media<\/li>\n<li>WebMD<\/li>\n<li>ZS                              Associates<\/li>\n<\/ul>\n<hr\/>\n<p><strong>WHO                      SHOULD ATTEND:<\/strong><\/p>\n<p>                      Designed for Senior Level Executives in: <\/p>\n<ul>\n<li>Marketing                              &amp; Sales<\/li>\n<li>                              Consumer\/Professional\/Physician Marketing<\/li>\n<li>Product\/Brand                              Optimization<\/li>\n<li>Direct-to-Consumer                              (DTC)\/Direct to Patient and Direct to Physician marketing<\/li>\n<li>Rx                              and OTC Brand Team leaders<\/li>\n<li>CME\/Medical                              and Scientific Affairs<\/li>\n<li>Program                              Leaders<\/li>\n<li>Compliance\/Adherence<\/li>\n<li>Managed                              Care\/Payor Advertising<\/li>\n<li>Medical                              Communications<\/li>\n<li>Product                              Development<\/li>\n<li>Market                              Research<\/li>\n<li>eMarketing                              and eBusiness\/eDetailing<\/li>\n<li>Public                              Relations\/Public Affairs<\/li>\n<li>Regulatory                              Affairs\/Consumer Affairs<\/li>\n<li>General                              Counsel\/Legal Affairs<\/li>\n<\/ul>\n<ul>\n<li>Commercial                              Analysis &amp; Business Development<\/li>\n<li>Global                              Marketing and Product Marketing<\/li>\n<li>New                              Product Development<\/li>\n<li>Customer                              Relationship Management (CRM)<\/li>\n<li>                              Co-Promotions and Licensing\/Alliances<\/li>\n<li>Pharmacy                              Benefit Managers (PBM)<\/li>\n<li>National                              Sales<\/li>\n<li>Training                              and Development<\/li>\n<li>                              Business Unit Leaders<\/li>\n<li>                              Segment Marketing\/Multicultural Marketing<\/li>\n<li>                              Field Force Effectiveness<\/li>\n<li>                              Productivity Specialists<\/li>\n<li>                              Health Media \u2013 Publishers, Advertising                              and Sponsorship Directors<\/li>\n<li>                              Event Marketing and Sponsorship<\/li>\n<li>                              Outreach <\/li>\n<li>                              Competitive Intelligence<\/li>\n<\/ul>\n<p> <b>For more information or to register, please visit the <a href=\"http:\/\/www.iibig.com\/P0802\">conference website<\/a>.<\/b>     <\/p>\n<p>  <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pm-mtgs.html\"><i>Return to list of conferences&#8230;<\/i><\/a> <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blockbuster Sales &#038; Marketing Strategies to Boost Your ROI<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1203],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2nd Annual Pharmaceutical Sales &amp; Marketing Executive Congress - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m005mtg474\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2nd Annual Pharmaceutical Sales &amp; Marketing Executive Congress - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Blockbuster Sales &amp; 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