{"id":13773,"date":"2005-11-02T00:00:00","date_gmt":"2005-11-02T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m005amtg210\/"},"modified":"2019-03-01T15:05:15","modified_gmt":"2019-03-01T15:05:15","slug":"m005amtg210","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m005amtg210\/","title":{"rendered":"Patient Level Data for the Pharmaceutical Industry"},"content":{"rendered":"<p>  <b>Featured Conference<\/b> <\/p>\n<p>     <b>Patient Level Data for the Pharmaceutical Industry<\/b><br \/>   November 2 &#8211; 3, 2005 *  Washington, DC <\/p>\n<\/p>\n<p class=\"contentheadline\"><strong>How Pharma Companies Are Using PLD to Drive Brand Performance<\/strong> <\/p>\n<p>Patient-level data brings a new level of precision to pharmaceutical sales and marketing strategies. By providing an evidence-based assessment of physician treatment practices and patient outcomes, pharmaceutical companies get a better understanding of untapped market potential. This information leads to better decisions regarding resource allocation, targeting, positioning, and messaging.\u00a0 <\/p>\n<p>The Strategic Research Institute provides a ground-breaking forum that focuses on how pharmaceutical companies are using this information to maximize their return on investment. Leaders throughout the industry will share key insights on how patient-level data enhances their strategic decision making and marketing effectiveness, whether they are marketing to managed markets, physicians, consumers, or policy-makers. <\/p>\n<p>Please join us November 2-3, 2005 in Washington, DC for two days of in-depth discussion &amp; networking and gain valuable strategies aimed at growing your market share. <\/p>\n<p><strong>CONFERENCE HIGHLIGHTS<\/strong><\/p>\n<p class=\"sessiontitle\"><strong>Patient Level Data &#8211; Overcoming Adoption Challenges<\/strong><\/p>\n<p><strong>Joyjit Saha Choudhury<\/strong><br \/> Senior Associate<br \/>BOOZ ALLEN HAMILTON<\/p>\n<p class=\"sessiontitle\"><strong>Using Longitudinal Data for Knowledge-Based Decision Making<\/strong><\/p>\n<p><strong>Mark J. Stevens<\/strong><br \/> Vice President of Sales Operations<br \/>SANOFI AVENTIS<\/p>\n<p class=\"sessiontitle\"><strong>Medicare Part D &amp; Patient Level Data<\/strong> <\/p>\n<p><strong>Samuel Wagner Ph.D., R.Ph.<\/strong><br \/> Director<br \/>PFIZER, INC.<\/p>\n<p class=\"sessiontitle\"><strong>Using Patient-Level Data to Inform Brand Strategy<\/strong><\/p>\n<p><strong>Daniel W. Paterson<\/strong><br \/>VP of Marketing &amp; Corporate Development<br \/>PHARMETRICS, A UNIT OF IMS HEALTH<\/p>\n<p class=\"sessiontitle\"><strong>Interactive Panel: Patient Level Data Revolutionizing Marketing Effectiveness<\/strong><\/p>\n<p>MODERATED BY:<\/p>\n<p><strong>Charley Beever<\/strong><br \/> Vice President<br \/>BOOZ ALLEN HAMILTON<\/p>\n<p><strong>PANELISTS INCLUDE:<\/strong><\/p>\n<p>ASTRAZENECA, BRISTOL-MYERS SQUIBB, IMS HEALTH, PHARMETRICS, A UNIT OF IMS HEALTH<\/p>\n<p><strong>PARTICIPANTS INCLUDE:<\/strong><\/p>\n<ul>\n<li>Amgen, Inc.<\/li>\n<li>Access Biotech<\/li>\n<li>AstraZeneca<\/li>\n<li>Bayser<\/li>\n<li>Biotechnology Association<\/li>\n<li>Bloom Marketing Solutions<\/li>\n<li>Booz Allen Hamilton<\/li>\n<li>Bristol-Myers Squibb<\/li>\n<li>Centocor, Inc.<\/li>\n<li>Commodicast, Inc.<\/li>\n<li>IMS Health<\/li>\n<li>NDC Health<\/li>\n<li>Pfizer, Inc.<\/li>\n<li>Pharmetrics, a Unit of IMS Health<\/li>\n<li>Sanofi Aventis<\/li>\n<li>Solvay Pharmaceuticals, Inc.<\/li>\n<li>GfK V2 <\/li>\n<li>University of Utah College of Pharmacy<\/li>\n<\/ul>\n<p> <b>Visit the <a href=\"http:\/\/www.srinstitute.com\/conf_page.cfm?instance_id=27&amp;web_id=724&amp;pid=333\">conference website<\/a> for more information and to register.<\/b>    <\/p>\n<p>  <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pm-mtgs.html\"><i>Return to list of conferences&#8230;<\/i><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Pharma Companies Are Using PLD to Drive Brand Performance<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1203],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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