{"id":13766,"date":"2009-02-05T00:00:00","date_gmt":"2009-02-05T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m004mtg532\/"},"modified":"2019-03-01T15:05:11","modified_gmt":"2019-03-01T15:05:11","slug":"m004mtg532","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004mtg532\/","title":{"rendered":"FREE WebSeminar: Building the Optimal Service Model"},"content":{"rendered":"<p>  <b>Featured Conference<\/b><br \/>Visit the <b><a href=\"http:\/\/www.pharmavoice.com\/servicemodel\/\">WebSeminar Site<\/a><\/b> for more information. <\/p>\n<p><b>About the Event<\/b><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.medconference.net\/PharmaVoice\/22A16.nsf\/b4bb695a806c6058852571da008368f5\/0234c269dbab2ad085257447005ec4ba\/Body\/0.3B8!OpenElement&amp;FieldElemFormat=jpg\" width=\"180\" height=\"199\"\/><\/p>\n<h3><i\/><\/h3>\n<p>Building the Optimal Service Model:<br \/>Creating the Right Physician Experiences <br \/>To Drive Business<br \/><b>Thursday, February 5, 2009<\/b><br \/><b>10:00 AM ET &#8211; 11:30 AM ET<\/b><\/p>\n<p><b>Featuring NEW Research with Physicians across the US and Europe on Their Experience Preferences\u2014Plus How They Rate 16 Pharma Companies on Reps, Relationships and Services <\/b><\/p>\n<p><b>The Vast Majority of Pharmaceutical Companies across the US and Europe Say They Are Moving from Traditional Sales Models to New Service Models.  But Are Doctors Experiencing Any Real Change?<\/b><\/p>\n<p><b>What New Service Experiences Do Doctors Want?  And How Well Are 16 Top Pharma Companies Delivering?<\/b><\/p>\n<p><b>Which Rep Attributes Matter Most to Physicians?<\/b><\/p>\n<p><b>Which Communication Channels Do Doctors Prefer?<\/b><\/p>\n<p>The pharmaceutical industry says that it\u2019s moving from traditional sales models to customer-centric service models.  What does that transition mean for companies, reps and physicians?  What should you do differently to ensure the new models succeed?  And what do doctors really want from you?  <\/p>\n<p>Learn the answers at a NEW WebSeminar\u2014<i>Building the Optimal Service Model: Creating the Right Physician Experiences to Drive Business.<\/i><\/p>\n<p><b>1.<\/b><b> <\/b><b>Defining the New Service Models: What They Are and How to Make Them Succeed <\/b><b> <\/b><\/p>\n<ul type=\"disc\">\n<li>Discover how to create messages with the power to generate prescribing. <\/li>\n<li>Learn how to identify which competitive messages are detrimental to your brand\u2014and blunt their impact.<\/li>\n<li>Hear how you can adapt messaging in response to market changes, ensuring your brand\u2019s continued growth.<\/li>\n<li>Find the Achilles\u2019 heel in your competitor\u2019s message\u2014and act to gain a market advantage.<\/li>\n<\/ul>\n<p><b>2. <\/b><b>Listening to Your Customers:  Where Doctors See Change and What They Want from Your Reps<\/b> (Based on NEW Research with US and EU Physicians)<b> <\/b><\/p>\n<ul type=\"disc\">\n<li>Learn where physicians are experiencing changes in how effectively pharma provides key services\u2014and how trends have shifted since last year.<\/li>\n<li>Identify which rep characteristics doctors value most.<\/li>\n<li>Explore which information channels physicians prefer.<\/li>\n<\/ul>\n<p><b>3. <\/b><b>Getting Your Service Model \u201cReport Card\u201d: What Doctors Value  and How They Rate Companies on Delivering<\/b> (Based on NEW Research with US and EU Physicians)  <\/p>\n<ul type=\"disc\">\n<li>Hear what physicians across the US and Europe value most in their pharma relationships\u2014and how preferences compare across countries and over time.<\/li>\n<li>Analyze how doctors \u201cgrade\u201d 16 pharma companies across a range of activities.<\/li>\n<li>See which companies have improved most since last year\u2014and where you can gain a competitive edge. <\/li>\n<\/ul>\n<p>Learn how to get the greatest return on your sales and marketing investment by giving doctors what they want\u2014and what will drive your business\u2014at<i> Building the Optimal Service Model.<\/i><\/p>\n<p><a href=\"http:\/\/www.medconference.net\/PharmaVoice\/22A16.nsf\/Register?Open&amp;Subform=Main\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.medconference.net\/PharmaVoice\/22A16.nsf\/b4bb695a806c6058852571da008368f5\/0234c269dbab2ad085257447005ec4ba\/Body\/9.C0!OpenElement&amp;FieldElemFormat=gif\" width=\"97\" height=\"20\" border=\"0\"\/><\/a><\/p>\n<p><b>Guest Speakers<\/b><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.medconference.net\/PharmaVoice\/22A16.nsf\/b4bb695a806c6058852571da008368f5\/0234c269dbab2ad085257447005ec4ba\/Body\/3.3EA0!OpenElement&amp;FieldElemFormat=jpg\" width=\"116\" height=\"140\"\/><\/p>\n<p><b>Andrew Brana<\/b><br \/><i>Senior Global Consultant, Sales Performance Optimization <\/i><br \/><i>TNS Healthcare<\/i><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.medconference.net\/PharmaVoice\/22A16.nsf\/b4bb695a806c6058852571da008368f5\/0234c269dbab2ad085257447005ec4ba\/Body\/5.4A18!OpenElement&amp;FieldElemFormat=jpg\" width=\"121\" height=\"140\"\/><\/p>\n<p><b>Mark Sales<\/b><br \/><i>Global Practice Leader, Stakeholder Management<\/i><br \/><i>TNS Healthcare<\/i><br \/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.medconference.net\/PharmaVoice\/22A16.nsf\/b4bb695a806c6058852571da008368f5\/0234c269dbab2ad085257447005ec4ba\/Body\/7.338E!OpenElement&amp;FieldElemFormat=jpg\" width=\"120\" height=\"140\"\/><b>Martin Silverman<\/b><br \/><i>Senior Vice President and Practice Leader, Sales Force Effectiveness<\/i><br \/><i>TNS Healthcare<\/i><\/p>\n<p>  <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pm-mtgs.html\"><i>Return to list of conferences&#8230;<\/i><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating the Right Physician Experiences To Drive Business. The Vast Majority of Pharmaceutical Companies across the US and Europe Say They Are Moving from Traditional Sales Models to New Service Models. But Are Doctors Experiencing Any Real Change?<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1203],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FREE WebSeminar: Building the Optimal Service Model - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004mtg532\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FREE WebSeminar: Building the Optimal Service Model - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Creating the Right Physician Experiences To Drive Business. 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