{"id":13764,"date":"2009-03-10T00:00:00","date_gmt":"2009-03-10T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m004mtg528\/"},"modified":"2019-03-01T15:05:10","modified_gmt":"2019-03-01T15:05:10","slug":"m004mtg528","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004mtg528\/","title":{"rendered":"CBI&#8217;s 8th Annual Forum on eMarketing for the Pharmaceutical Industry"},"content":{"rendered":"<p>  <b>Featured Conference<\/b> <\/p>\n<p>   <b>CBI&#8217;s 8th Annual Forum on eMarketing for the Pharmaceutical Industry<\/b><br \/> <i>Ensure Effective eCommunication with Physicians and Patients Using Innovative 2.0 and Online Approaches<\/i><br \/><b>March 10 &#8211; 11, 2009 * Princeton, NJ<\/b> <\/p>\n<p> <b>For more information or to register, please visit the <a href=\"http:\/\/www.cbinet.com\/show_conference.cfm?confCode=PC09112\">conference website<\/a>.<\/b> <\/p>\n<p> Also see this <a href=\"http:\/\/www.forums.pharma-mkting.com\/forumdisplay.php?f=70\">Forum<\/a> for updates and news from the conference organizers.<\/p>\n<p class=\"MsoNormal\">Don\u2019t miss out on benefiting from the event that has attracted hundreds of executives from within the bio\/pharmaceutical and medical device industry to collaborate and develop innovative solutions for online marketing!<\/p>\n<p class=\"MsoNormal\">CBI\u2019s 8th Annual Forum on eMarketing continues to provide executives with the most productive discussion on the challenges surrounding marketing within the evolving online environment.\u00a0 This year, participate in a highly interactive forum with industry thought leaders on panels and interactive case studies that focus on best practices for eMarketing initiatives<\/p>\n<p class=\"MsoNormal\"><b>Topics to be addressed in 2009 include:<\/b><\/p>\n<ul>\n<li>Utilizing digital marketing to enhance global communication<\/li>\n<li>Reviewing the expanding regulatory environment and the impact on eMarketing efforts<\/li>\n<li>Discussing a cost\/benefit analysis from a quantitative perspective for online marketing<\/li>\n<li>Utilizing eMetrics, tracking and analytics online tools<\/li>\n<li>Developing an optimal marketing mix for Chronic or Acute campaigns<\/li>\n<li>Understanding social networking efforts and how to implement within the boundaries<\/li>\n<li>Managing risk within blogs and online discussions<\/li>\n<li>Integrating <i>Enterprise2.0<\/i> for improved internal communication<\/li>\n<li>Understanding Pharmaceuticals in Second Life<\/li>\n<\/ul>\n<p class=\"MsoNormal\"><b>Conference Highlights Include:<\/b><\/p>\n<ul>\n<li>Interactive roundtable discussions on developing guidelines and optimal solutions for specific eMarketing scenarios<\/li>\n<li>Shire case study entitled: The Landing Page for Clicks from Paid Search, To Brand or Not to Brand? That is the question!<\/li>\n<li>Industry panel discussion on evaluating optimal approaches to marketing online and resource allocations<\/li>\n<\/ul>\n<p class=\"MsoNormal\">* Perspectives from Bristol-Myers Squibb, Shire and Sanofi Pasteur<\/p>\n<p class=\"MsoNormal\"><b>eMarketing Advisory Board:<\/b><\/p>\n<ul>\n<li><i>Mike Castagna, Director of eMarketing,<\/i>\u00a0<b>EMD Serono<\/b><\/li>\n<li><i>Craig DeLarge, Head of eMarketing,<\/i>\u00a0<b>Novo Nordisk<\/b><\/li>\n<li><i>Mark Gaydos, Senior Director, US Regulatory Affairs Marketed Products,<\/i>\u00a0<b>sanofi-aventis<\/b><\/li>\n<li><i>Simon Goldberg, Director, eCommunications,<\/i>\u00a0<b>Abbott Laboratories<\/b><\/li>\n<\/ul>\n<p class=\"MsoNormal\">For speaking opportunities, please contact Brendan Emerson at <a title=\"mailto:Brendan.Emerson@cbinet.com\" href=\"mailto:Brendan.Emerson@cbinet.com\">Brendan.Emerson@cbinet.com<\/a><\/p>\n<p><\/p>\n<p><strong>Hear what some of our previous attendees had to say:<\/strong><\/p>\n<p>\u201cThe eMarketing forum for the pharmaceutical industry conference is a MUST for anyone looking to understand the present and future of online marketing within the pharmaceutical industry.\u201d<br \/>\u2013 <em>Jeff Friedman, Senior Manager, eMarketing,<\/em> <b>Forest<\/b> <b>Labs\u00a0<\/b>\u00a0<\/p>\n<p><\/p>\n<p>For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at  <a href=\"mailto:cbireg@cbinet.com\">cbireg@cbinet.com<\/a>.<\/p>\n<p><b>For more information or to register, please visit the <a href=\"http:\/\/www.cbinet.com\/show_conference.cfm?confCode=PC09008\">conference website<\/a>.<\/b>  <\/p>\n<p>  <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pm-mtgs.html\"><i>Return to list of conferences&#8230;<\/i><\/a> <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ensure Effective eCommunication with Physicians and Patients Using Innovative 2.0 and Online Approaches<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1203],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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