{"id":13732,"date":"2006-09-25T00:00:00","date_gmt":"2006-09-25T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m004mtg291\/"},"modified":"2019-03-01T15:04:56","modified_gmt":"2019-03-01T15:04:56","slug":"m004mtg291","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004mtg291\/","title":{"rendered":"Pharmaceutical Media Mix Summit"},"content":{"rendered":"<p>  <b>Featured Conference<\/b> <\/p>\n<p>    <b>Pharmaceutical Media Mix Summit<\/b><br \/>   <b>September 25 &#8211; 26, 2006 *  New Brunswick, NJ<\/b> <\/p>\n<p> <b>For more information or to register, please visit the <a href=\"http:\/\/www.cbinet.com\/show_conference.cfm?confCode=HB657\">conference website<\/a>.<\/b> <\/p>\n<\/p>\n<p> Mark your calendar!  CBI&#8217;s Inaugural Pharmaceutical Media Mix Summit brings together the industry&#8217;s leading experts in Pharmaceutical Media Planning.  The program features detailed case studies from some of the industry&#8217;s leading organizations and provides you with the information you need to improve your media reach.  <\/p>\n<p> <i>As pharma marketers explore new channels for the future marketing mix allocated to their campaigns, care should be taken to balance impact with &#8220;risk&#8221; &#8212; risk of increased regulation, bad publicity, and consumer pushback. Attendees of <a href=\"http:\/\/www.cbinet.com\/show_conference.cfm?confCode=HB657\">CBI&#8217;s Pharmaceutical Media Mix Summit<\/a> will learn how to optimize the media mix to achieve the greatest impact, with the least risk and the highest ROI.<\/i> &#8212; John Mack, Editor, Pharma Marketing News  <\/p>\n<p> Key topics for 2006 include:  <\/p>\n<ul type=\"DISC\">\n<li>Future regulations  <\/li>\n<li>Targeted media vs. mass media  <\/li>\n<li>Spending trends  <\/li>\n<li>The future of diversity marketing  <\/li>\n<li>Emerging media platforms  <\/li>\n<li>Integrated\/360 degree medias plans  <\/li>\n<\/ul>\n<p>  For more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at cbireg@cbinet.com or <b>visit the <a href=\"http:\/\/www.cbinet.com\/show_conference.cfm?confCode=HB657\">conference website<\/a>.<\/b>  <\/p>\n<p>  <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pm-mtgs.html\"><i>Return to list of conferences&#8230;<\/i><\/a> <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CBI&#8217;s Inaugural Pharmaceutical Media Mix Summit brings together the industry&#8217;s leading experts in Pharmaceutical Media Planning.  The program features detailed case studies from some of the industry&#8217;s leading organizations and provides you with the information you need to improve your media reach.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1203],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharmaceutical Media Mix Summit - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004mtg291\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharmaceutical Media Mix Summit - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"CBI&#039;s Inaugural Pharmaceutical Media Mix Summit brings together the industry&#039;s leading experts in Pharmaceutical Media Planning. 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