{"id":13677,"date":"2004-10-27T00:00:00","date_gmt":"2004-10-27T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m004mtg085\/"},"modified":"2019-03-01T15:04:33","modified_gmt":"2019-03-01T15:04:33","slug":"m004mtg085","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004mtg085\/","title":{"rendered":"Customer Relationship Management (CRM) for the Pharmaceutical Industry"},"content":{"rendered":"<p>  <b>Featured Conference<\/b> <\/p>\n<p>     <b><a href=\"http:\/\/www.crmconferences.com\/\">Customer Relationship Management (CRM) for the Pharmaceutical Industry<\/a><\/b><br \/>   October 27-28, 2004 \u0095 New York, NY  <\/p>\n<p> <b>Visit the <a href=\"http:\/\/www.crmconferences.com\/\">conference website<\/a> for more information and to register.<\/b> <\/p>\n<\/p>\n<p align=\"center\"><b>                                         &#8212; CBI\u0092s 7th Original Forum on &#8212;<\/p>\n<p\/>                                         Customer Relationship Management (CRM)                                         for the Pharmaceutical Industry<\/p>\n<p\/>                                         October 27-28, 2004<\/b><\/p>\n<p align=\"center\" style=\"margin-top: 3; margin-bottom: 3\">                                             Gartner researchers                                              say by 2005, selling organizations                                              that effectively bring pharma-wide                                              knowledge to the point of                                              physician\/customer contact will                                              increase the impact (i.e.                                              prescription writing) by as much as                                              15%                                                                             <\/p>\n<p class=\"MsoBodyText2\">                                         In the past CRM was considered just a                                          technology component that companies felt                                          could be implemented across the board.\u00a0                                          Unfortunately, it did not always live up                                          to the expectations.\u00a0 Today, companies                                          are now seeing the benefits of CRM as a                                          business process versus a technology                                          piece.\u00a0 They see how this process can be                                          integrated into traditional business                                          models to reduce cost and improve                                          customer intimacy.\u00a0 Companies are able                                          to unify off-line and on-line strategies                                          to provide a single view of the                                          customer.\u00a0 <\/p>\n<p class=\"MsoBodyText2\">                                         Customer relationship management has                                          become a critical component to the                                          success of every pharmaceutical                                          company.\u00a0 Return on investment is                                          obviously a key issue when designating                                          resources and deploying a CRM                                          strategy.\u00a0Attend CBI&#8217;s <b>7th Original                                          Forum on Customer Relationship                                          Management for the Pharmaceutical                                          Industry<\/b> and learn strategies for                                          maximizing ROI, improving marketing                                          effectiveness and optimizing                                          multi-channel interactions with                                          customers. The 2004 forum brings                                          together industry experts to share                                          actual experiences and case studies on                                          their challenges and successes in                                          developing a customer focused strategy.                                         <\/p>\n<p class=\"MsoBodyText2\" style=\"margin-bottom: -8\">                                             <b>                                             Day One Highlights:<\/b><\/p>\n<ul>\n<li>\n<p class=\"MsoBodyText2\" style=\"margin-left: -15; margin-right: 20; margin-top: 0\">                                                                                              Keynote Addresses<\/p>\n<\/li>\n<li>\n<p class=\"MsoBodyText2\" style=\"margin-left: -15; margin-right: 20\">                                                                                              Strategies and Processes for                                                Maximizing the Impact of CRM<\/p>\n<\/li>\n<li>\n<p class=\"MsoBodyText2\" style=\"margin-left: -15; margin-right: 20\">                                                                                              Operational Components of CRM<\/p>\n<\/li>\n<li>\n<p class=\"MsoBodyText2\" style=\"margin-left: -15; margin-right: 20\">                                                                                              Privacy and Compliance Issues                                                Related to CRM<\/p>\n<\/li>\n<\/ul>\n<p class=\"MsoNormal\" style=\"margin-left: 10; margin-right: 5; margin-top: 5; margin-bottom: 5\">                                                 <b>Short                                                  Course Just Added!<\/b><br \/>                                                 Premier In-Depth One Day                                                  Workshop on the Next Generation                                                  of Relationship Management for                                                  Clinical Trials<\/p>\n<p class=\"MsoBodyText2\" style=\"margin-bottom: -8\">                                             <b>Day Two                                              Highlights:<\/b><\/p>\n<p class=\"MsoBodyText2\">                                             Features 2 Tracks of                                              Actionable Strategies to Leverage                                              Opportunities and Optimize                                              Interactions with Your Key                                              Customers.<\/p>\n<p>     <b>Visit the <a href=\"http:\/\/www.crmconferences.com\/\">conference website<\/a> for more information and to register.<\/b>   <\/p>\n<p>  <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pm-mtgs.html\"><i>Return to list of conferences&#8230;<\/i><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attend CBI&#8217;s 7th Original Forum on Customer Relationship Management for the Pharmaceutical Industry and learn strategies for maximizing ROI, improving marketing effectiveness and optimizing multi-channel interactions with customers. 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