{"id":13633,"date":"2005-09-22T00:00:00","date_gmt":"2005-09-22T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m004emtg161\/"},"modified":"2019-03-01T15:04:18","modified_gmt":"2019-03-01T15:04:18","slug":"m004emtg161","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/","title":{"rendered":"Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry"},"content":{"rendered":"<p>  <b>Featured Conference<\/b> <\/p>\n<p>     <b><a href=\"http:\/\/www.cbinet.com\/show_conference.cfm?confCode=HB569\">Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry<\/a><\/b><br \/>  September 22 &#8211; 23, 2005  * Philadelphia, PA   <\/p>\n<p> <b>Visit the <a href=\"http:\/\/www.cbinet.com\/show_conference.cfm?confCode=HB569\">conference website<\/a> for more information and to register.<\/b> <\/p>\n<\/p>\n<p> <b>Conference Chairperson:<\/b><br \/><i>Michael C. Pucci, Vice President, External Advocacy<\/i>, <b>GlaxoSmithKline<\/b> <\/p>\n<p> <b>Hear Presentations and Case Studies from more than 20 Pharmaceutical Executives and other Industry Experts:<\/b>  <\/p>\n<ul type=\"DISC\">\n<li>Learn key marketplace trends, best practices, potential pitfalls and key challenges in connecting brands to social causes <\/li>\n<li>Understand the potential risks associated with cause branding and learn how to avoid them <\/li>\n<li>Motivate customers and physicians with a  mix of educational information and entertainment oriented content <\/li>\n<li>Hear the Plavix case study on how they successfully implemented a disease education campaign and how to apply these learnings to your DTC efforts <\/li>\n<li>Analyze the benefits\/trade-offs of general awareness versus direct response advertising for disease education campaigns <\/li>\n<li>Discover the dos and don&#8217;ts when it comes to picking the RIGHT celebrity spokesperson <\/li>\n<li>Develop unbranded websites for consumers that provide information that enables consumers to make an accurate diagnosis of their ailment and learn next steps for treatment <\/li>\n<li>Identify how video can be harnessed more effectively in building brands, driving customer acquisition, conversion and building on-going relationships with consumers <\/li>\n<li>Establish links with professional            organizations to enhance communication, support messages and            contribute to superior results<\/li>\n<\/ul>\n<p><b>Elite Faculty From:<\/b>  <\/p>\n<ul type=\"DISC\">\n<li>Amylin Pharmaceuticals <\/li>\n<li>AstraZeneca Pharmaceuticals <\/li>\n<li>Avenue a razorfish <\/li>\n<li>Blain Pharmaceuticals <\/li>\n<li>Bristol Myers Squibb <\/li>\n<li>Cone, Inc <\/li>\n<li>Dramatic Health, Inc <\/li>\n<li>e-Healthcare Solutions, Inc. <\/li>\n<li>For Momentum <\/li>\n<li>Genentech <\/li>\n<li>GlaxoSmithKline <\/li>\n<li>HealthMedia, Inc <\/li>\n<li>Medsite Inc <\/li>\n<li>Novartis Pharmaceutical Corporation <\/li>\n<li>Ruder Finn <\/li>\n<li>Sanofi-Aventis <\/li>\n<li>The Celebrity Source Inc<\/li>\n<\/ul>\n<p><b>PLUS FEATURED SPEAKER:<\/b> <\/p>\n<p> <i>Kristin Davis, Regulatory Counsel, Division of Drug Marketing, Advertising &amp; Communications<\/i>, <b>FDA<\/b> <\/p>\n<p> <i>\u0093Understand the Rules and Regulations Surrounding Disease Awareness Initiatives\u0094<\/i> <\/p>\n<p> <b>Choose from Two Pre-Conference Workshops \u0096 Thursday, September 22, 2005<\/b>  <\/p>\n<ul type=\"DISC\">\n<li>Best Practices in Partnering with Patient Advocacy and Support Groups <\/li>\n<li>Improve Patient Compliance and Persistency &#8212;            From Non-Branded Disease Awareness Initiatives to Patient Support            Programs<\/li>\n<\/ul>\n<p>  <b>For  more information or to register, please contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via  e-mail at <a href=\"mailto:cbireg@cbinet.com\">cbireg@cbinet.com<\/a> or visit the <a href=\"http:\/\/www.cbinet.com\/show_conference.cfm?confCode=HB569\">conference website<\/a>.<\/b>         <\/p>\n<p>  <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pm-mtgs.html\"><i>Return to list of conferences&#8230;<\/i><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Featured Conference Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry September 22 &#8211; 23, 2005 * Philadelphia, PA Visit the conference website for more information and to register. Conference Chairperson:Michael C. Pucci, Vice President, External Advocacy, GlaxoSmithKline Hear Presentations and Case Studies from more than 20 Pharmaceutical Executives and other Industry Experts: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1203],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Featured Conference Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry September 22 &#8211; 23, 2005 * Philadelphia, PA Visit the conference website for more information and to register. Conference Chairperson:Michael C. Pucci, Vice President, External Advocacy, GlaxoSmithKline Hear Presentations and Case Studies from more than 20 Pharmaceutical Executives and other Industry Experts: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2005-09-22T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-01T15:04:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"419\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/\",\"name\":\"Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2005-09-22T00:00:00+00:00\",\"dateModified\":\"2019-03-01T15:04:18+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/","og_locale":"en_US","og_type":"article","og_title":"Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry - Pharma Marketing Network","og_description":"Featured Conference Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry September 22 &#8211; 23, 2005 * Philadelphia, PA Visit the conference website for more information and to register. Conference Chairperson:Michael C. Pucci, Vice President, External Advocacy, GlaxoSmithKline Hear Presentations and Case Studies from more than 20 Pharmaceutical Executives and other Industry Experts: [&hellip;]","og_url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/","og_site_name":"Pharma Marketing Network","article_published_time":"2005-09-22T00:00:00+00:00","article_modified_time":"2019-03-01T15:04:18+00:00","og_image":[{"width":744,"height":419,"url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/pmn-logo-intro-post-1.jpg","type":"image\/jpeg"}],"author":"Pharma Guy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pharma Guy","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/","name":"Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry - Pharma Marketing Network","isPartOf":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website"},"datePublished":"2005-09-22T00:00:00+00:00","dateModified":"2019-03-01T15:04:18+00:00","author":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1"},"breadcrumb":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004emtg161\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/"},{"@type":"ListItem","position":2,"name":"Forum on Disease Awareness and Patient Education for the Pharmaceutical Industry"}]},{"@type":"WebSite","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/","name":"Pharma Marketing Network","description":"Pharma Marketing Network","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1","name":"Pharma Guy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","caption":"Pharma Guy"},"description":"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/"}]}},"_links":{"self":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/13633"}],"collection":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/comments?post=13633"}],"version-history":[{"count":1,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/13633\/revisions"}],"predecessor-version":[{"id":13862,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/13633\/revisions\/13862"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media\/13101"}],"wp:attachment":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media?parent=13633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/categories?post=13633"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/tags?post=13633"},{"taxonomy":"topic","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/topic?post=13633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}