{"id":13620,"date":"2004-09-30T00:00:00","date_gmt":"2004-09-30T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m004amtg080\/"},"modified":"2019-03-01T15:04:13","modified_gmt":"2019-03-01T15:04:13","slug":"m004amtg080","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004amtg080\/","title":{"rendered":"Direct to Consumer Strategies for Medical Devices"},"content":{"rendered":"<p>  <b>Featured Conference<\/b> <\/p>\n<p>     <b><a href=\"http:\/\/www.cbinet.com\/events\/HB443\/index.html\">Direct to Consumer Strategies for Medical Devices<\/a><\/b><br \/>   September 30 &#8211; October 1, 2004  \u0095 Chicago, IL  <\/p>\n<p> <b>Visit the <a href=\"http:\/\/www.cbinet.com\/events\/HB443\/index.html\">conference website<\/a> for more information and to register.<\/b> <\/p>\n<\/p>\n<p> Join fellow marketing              professionals from the medical device industry at              the first ever forum on<b> Direct to              Consumer Strategies for Medical Devices, September 30-October\u00a0 1,              2004, Chicago, IL<\/b> .<\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">             Delivering the FDA              Keynote Address is:<\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\"><b>             Deborah              Wolf<i>,<\/i><\/b><i>              Regulatory Counsel and Acting Coordinator, Promotion and Advertising              Policy,<\/i><b>             Federal Drug Administration              Center for Devices and Radiological Health (CDHR)             <\/b><i>\u00a0<\/i><\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">             &#8211; and &#8211;<\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">             Chairing              the event is:<\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\"><b>             Mark              Speers<\/b>,<i>              Co-Founder and Managing Director, <\/i><b>Health Advances, LLC; <\/b>             <i>Board Member, <\/i><b>MassMEDIC\u00a0 <\/b>             \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">             This              forum provides the opportunity to hear key regulatory guidelines,              numerous industry leading case studies, ROI models and key marketing              strategies that provide critical insights to help your direct to              consumer strategies achieve optimal success and growth.<\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\"><b>             Why You              Should Attend this Conference \u0096<\/b><\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\"><b>             Hear over              12 Industry Leading Case Studies from:<\/b><\/p>\n<ul>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               Boston                Scientific<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               Guidant<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">                              Medtronic<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               Smith &amp;                Nephew<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               Becton                Dickinson<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               Timex\/MEDport<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">                              EndoCare<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">                              American Medical Systems<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               Kyphon<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               Somnus                Medical Technologies<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               Cytyc<\/p>\n<\/li>\n<\/ul>\n<p class=\"MsoNormal\" style=\"margin-left: 10\"><b>             Just some              of the topics addressed at this conference are:<\/b><\/p>\n<ul>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               How to build a national adverting                campaign on $200 a day                <\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               How to                determine if your product is ready for consumers<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               Understanding how basic                consumer practices can be more effective than complex marketing                techniques<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               How to create an Award                winning marketing campaign using just your internal staff<\/p>\n<\/li>\n<li>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">               Evaluating different                ROI models to measure your DTC campaign<\/p>\n<\/li>\n<\/ul>\n<p class=\"MsoNormal\" style=\"margin-left: 10\"><b>             &#8211; And\u0085<\/b><\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">             Choose from Two                           Pre-Conference Workshops              on Thursday, September 30, 2004:<\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\"><b>             A.\u00a0              Public              Relations- There is More to DTC than Advertising<\/b><\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\"><b>             B.\u00a0              Market              Your Medical Device over the Internet<\/b><\/p>\n<p class=\"MsoNormal\" style=\"margin-left: 10\">For more information or to              register, please contact the Center for Business Intelligence toll              free by phone at 1-800-817-8601 or via e-mail at                           <a href=\"mailto:cbireg@cbinet.com\" style=\"color: blue; text-decoration: underline; text-underline: single\">             cbireg@cbinet.com<\/a>.<\/p>\n<p>         <b>Visit the <a href=\"http:\/\/www.cbinet.com\/events\/HB443\/index.html\">conference website<\/a> for more information and to register.<\/b>           <\/p>\n<p>  <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pm-mtgs.html\"><i>Return to list of conferences&#8230;<\/i><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Featured Conference Direct to Consumer Strategies for Medical Devices September 30 &#8211; October 1, 2004 \u0095 Chicago, IL Visit the conference website for more information and to register. Join fellow marketing professionals from the medical device industry at the first ever forum on Direct to Consumer Strategies for Medical Devices, September 30-October\u00a0 1, 2004, Chicago, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1203],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Direct to Consumer Strategies for Medical Devices - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004amtg080\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct to Consumer Strategies for Medical Devices - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Featured Conference Direct to Consumer Strategies for Medical Devices September 30 &#8211; October 1, 2004 \u0095 Chicago, IL Visit the conference website for more information and to register. 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