{"id":13614,"date":"2003-08-14T00:00:00","date_gmt":"2003-08-14T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m004a-mtg014\/"},"modified":"2019-03-01T15:04:10","modified_gmt":"2019-03-01T15:04:10","slug":"m004a-mtg014","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/m004a-mtg014\/","title":{"rendered":"Forum on Pharmaceutical Branding"},"content":{"rendered":"<p>  <b>Featured Conference<\/b> <\/p>\n<p>      <a href=\"http:\/\/www.cbinet.com\/events\/HB358\/index.html\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/meetings\/mtg014-banner.gif\" width=\"468\" height=\"60\" border=\"0\" alt=\"Forum on Pharmaceutical Branding\"\/><\/a> <\/p>\n<p> <b><a href=\"http:\/\/www.cbinet.com\/events\/HB358\/index.html\">Forum on Pharmaceutical Branding<\/a><br \/> August 14-15, 2003 * Princeton, NJ<\/b> <\/p>\n<p> <b>CBI&#8217;s Forum on Pharmaceutical Branding, August 14-15, 2003, in Princeton, NJ<\/b> brings together marketing, product, brand and business development leaders to share their experiences and insights into how you can best position your brand in the market place. The program moves beyond the basics to share the sophisticated strategies that are needed in today&#8217;s competitive market place. Pharmaceutical companies need to go beyond traditional branding techniques to find new and innovative ways to reach consumers, to create a relationship of trust with the market and drive sales.  <\/p>\n<p> This program was designed to provide the best networking and learning experience possible. The conference faculty is made up of some of the industry&#8217;s leaders in pharmaceutical branding, including 10 pharmaceutical companies. You will hear presentations from top companies including: AstraZeneca, Pfizer, Organon USA and Millennium Pharmaceuticals on topics such as:  <\/p>\n<ul>\n<li>Branding Internally \u0097 Ensure that Your Team Is Thinking About Your Brand, Not Your Product   <\/li>\n<li>Energize the Connection Between Brand Identity, Brand Position and Creative Execution   <\/li>\n<li>Understand the Person Behind the Disease to Better Establish Your Brand   <\/li>\n<li>Evolve Your Brand into a Relationship with Consumers and Physicians   <\/li>\n<li>Translate CRM Investments into Value for the Brand  <\/li>\n<\/ul>\n<p>  And Keynote Addresses by:<br \/> Thomas Willard, Vice President of Marketing, Schwarz Pharma, Inc.<br \/> Thomas S. Lytle, Vice-President, Strategic Marketing &amp; Business Development, Amgen <\/p>\n<p> Don&#8217;t Miss the Cross-Industry Case Study!<br \/> Pharmaceutical Branding \u0096 Perspectives from a Packaged Goods Marketer <\/p>\n<p> Presented by:<br \/> Karen Lazan, Director, Lipitor Marketing, Pfizer, Inc.; former Brand Manager, Colgate-Palmolive &amp; Bayer&#8217;s Consumer Care Division <\/p>\n<p> Plus! Take Advantage of our Pre-Conference Workshop<br \/> Thursday August 14, 2003<br \/> Create and Sustain a Strong Brand Throughout the Product Lifecycle   <\/p>\n<p> For more information or to register, please visit the conference <a href=\"http:\/\/www.cbinet.com\/events\/HB358\/index.html\">web site<\/a>, or contact the Center for Business Intelligence toll free by phone at 1-800-817-8601 or via e-mail at <a href=\"mailto:cbireg@cbinet.com\">cbireg@cbinet.com<\/a>  <\/p>\n<p>  <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pm-mtgs.html\"><i>Return to list of conferences&#8230;<\/i><\/a> <\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CBI&#8217;s Forum on Pharmaceutical Branding, August 14-15, 2003, in Princeton, NJ brings together marketing, product, brand and business development leaders to share their experiences and insights into how you can best position your brand in the market place. <\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1203],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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