{"id":13484,"date":"2007-01-19T00:00:00","date_gmt":"2007-01-19T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmrt091606\/"},"modified":"2019-03-01T14:52:36","modified_gmt":"2019-03-01T14:52:36","slug":"pmrt091606","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/vendors\/pmrt091606\/","title":{"rendered":"What’s in the Future for ePharma Marketing?"},"content":{"rendered":"

Mission & Topics<\/a> * Membership Information & How to Join<\/a> * Terms & Conditions<\/a>
Upcoming & Past Roundtable Discussions<\/a><\/b> <\/p>\n

What’s in the Future for ePharma Marketing?<\/b><\/a> <\/p>\n

Date: Thursday, 21 September 2006<\/b>
Time: 1:00 PM Eastern Time<\/b> <\/p>\n

This Roundtable discussion will be devoted to exploring the issues and trends in pharmaceutical eMarketing, especially to consumers.<\/b> <\/p>\n

Resources relevant to this discussion<\/a>. <\/p>\n<\/p>\n

Background<\/b>
eMarketing is a challenge for the pharmaceutical industry. It is widely known that the percent of the pharmaceutical marketing budget spent in the “e” space has remained below 5% since the dawn of the commercial Internet! <\/p>\n

Many experts, however, believe that pharma eMarketing (“ePharma Marketing”) is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet. <\/p>\n

And there are numerous new “e” channels and technologies to invest in such as podcasts, streaming video a la youtube.com, word-of-mouth venues like mySpace.com, and behavioral marketing. <\/p>\n

Special Guest<\/b>
Lisa Phillips, senior analyst at eMarketer, and author of the report, Pharmaceuticals Online: Direct-to-Patient Becomes a Reality<\/i>, will be an invited guest Roundtable member. <\/p>\n

Some specific topics Roundtable participants should be prepared to discuss include the following: <\/p>\n

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