{"id":13420,"date":"2011-01-07T00:00:00","date_gmt":"2011-01-07T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/m006bmtg022\/"},"modified":"2019-03-01T14:52:08","modified_gmt":"2019-03-01T14:52:08","slug":"m006bmtg022","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/vendors\/m006bmtg022\/","title":{"rendered":"Aligning Medical Affairs and Marketing: Competitive Strategies for Successful Drug Acceptance and Promotion"},"content":{"rendered":"<p> <a name=\"top\"\/> <\/p>\n<p><b><a href=\"http:\/\/www.pharmedassociates.com\/regulatory.asp#p137\">UNDERSTANDING OIG&#8217;S NEW COMPLIANCE PROGRAM GUIDANCE FOR PHARMACEUTICAL MANUFACTURERS &#8211; EXCLUSIVE ONE DAY SEMINAR<\/a><br \/> July 23, 2003 * The Westin Princeton at  Forrestal Village, Princeton, NJ<\/b> <\/p>\n<p> <a href=\"http:\/\/www.pharmedassociates.com\/javascript:openWin( 'reg.asp?conf=p137', 'Title', 'width=250,height=300,toolbar=0,location=0,directories=0,status=0,menubar=0,scrollbars=0,resizable=0' );\" class=\"links\">Download Conference Brochure<\/a><\/p>\n<p><b>As a result of increased scrutiny, PhRMA issued their <i>Code on Interactions With Healthcare Professionals<\/i> in July, 2002,<\/b> in an   effort to assist the Pharmaceutical Industry with some much needed perspective   and guidance on its marketing, sales and promotional activities and what   practices may raise a \u0093red flag\u0094 with both federal and state agencies. <b>Building     upon the framework established by the <i>Code<\/i>, the Office of the Inspector     General (OIG) issued a body of voluntary guidelines, <i>Compliance Program       Guidance for Pharmaceutical Manufacturers<\/i><\/b>, to reinforce OIG\u0092s views on   the fundamental elements of pharmaceutical manufacturer\u0092s compliance programs   and principles that should be taken into account when creating and implementing   an effective compliance program, as well as to serve as a benchmark for those   companies with existing programs. With   this publication, the Industry must now be proactive and diligent to maintain   compliance in any of its public endeavors. <\/p>\n<p>   Pharmaceutical Education Associates is   proud to present, <b>OIG\u0092s New Compliance     Program Guidance for Pharmaceutical Manufacturers:     What <i>YOU<\/i> Need to Know<\/b>,   an exclusive symposium that offers a comprehensive forum discussing and   explaining what is currently expected by US governing and regulatory   bodies. <\/p>\n<p>   At this <b><i>first-ever forum<\/i><\/b>, hear from top   experts in the country on topics including: <\/p>\n<ul>\n<li><b>Explaining the New Guidelines:  Key Areas of Potential Risk <\/b>   <\/li>\n<li><b>The Effects of the New OIG Guidance on Common Marketing Practices for Pharmaceutical Manufacturers <\/b>   <\/li>\n<li><b>Continuing Medical Education&#8217;s (CME) New Challenge:  The Office of the Inspector General<\/b>   <\/li>\n<li><b>The Role Politics Played in the New OIG Definitions of Illegal Kickbacks and Other Remuneration<\/b>   <\/li>\n<li><b>Medical Affairs and Publications: Getting the Message Right the Correct Way<\/b>   <\/li>\n<li><b>Does Pharmaceutical Sponsorship Influence Science?  Approaches to Funding Scientific Communications in the Age of the OIG Guidance <\/b>   <\/li>\n<li><b>Aligning with Pharmaceutical Benefit Managers (PBMs): Formularies and Formulary Support Activities<\/b>   <\/li>\n<li><b>The Important Role of the Compliance Committee<\/b>   <\/li>\n<li><b>Integrity of Data Used to Establish or Determine Government Reimbursement<\/b>   <\/li>\n<li><b>The Role of Medical Affairs in Delivering Regulatory Guidelines for Product Promotion to a Sales Organization<\/b> <\/li>\n<\/ul>\n<p><b>Hear From Our Faculty of Experts:<\/b>             <\/p>\n<ul>\n<li><b>Cathy Young Thomer, Esq,<\/b> Special Assistant US Attorney, Eastern Division of Pennsylvania DEPARTMENT OF JUSTICE               <\/li>\n<li><b>Matthew W. Davis, MD, RPh,<\/b> Vice President Clinical and Medical Affairs, DR. REDDY\u0092s LABORATORIES               <\/li>\n<li><b>Mark H. Schaffer, EdM,<\/b> Vice President, Continuing Medical Education, THOMSON PROFESSIONAL POSTGRADUATE SERVICES\u00ae, a division of Thomson Physicians World               <\/li>\n<li><b>John F. Kamp, Esq,<\/b> of Counsel, WILEY REIN &amp; FIELDING LLP                 <\/li>\n<li><b>Steven James, MD, MBA,<\/b> Senior Director, Medical Affairs, ELAN PHARMACEUTICALS               <\/li>\n<li><b>Lawrence E. Liberti, RPh, MSc, RAC,<\/b> President, PHARMACEUTICAL INFORMATION ASSOCIATES, LTD.               <\/li>\n<li><b>W. David Dawson, PhD,<\/b> Global Head, Field Medical Affairs, Medical Information and Science Director, EMD PHARMACEUTICALS, INC., an associate of MERCK KGAA, Darmstadt, Germany <\/li>\n<\/ul>\n<p>  <a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/pm-mtgs.html\"><i>Return to list of conferences&#8230;<\/i><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>PHARMA-MKTING is an exclusive email network for pharmaceutical marketing professionals interested in the latest interactive technologies available for marketing. The network facilitates communication between members and recognized experts and leaders in interactive pharmaceutical marketing.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1205],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aligning Medical Affairs and Marketing: Competitive Strategies for Successful Drug Acceptance and Promotion - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/vendors\/m006bmtg022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aligning Medical Affairs and Marketing: Competitive Strategies for Successful Drug Acceptance and Promotion - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"PHARMA-MKTING is an exclusive email network for pharmaceutical marketing professionals interested in the latest interactive technologies available for marketing. 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