{"id":13324,"date":"2011-06-09T00:00:00","date_gmt":"2011-06-09T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/staypower\/"},"modified":"2019-03-01T12:12:35","modified_gmt":"2019-03-01T12:12:35","slug":"staypower","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/surveys\/staypower\/","title":{"rendered":"Cialis\/Levitra\/Viagra: Which Ad Campaign Has the Greatest Staying Power?"},"content":{"rendered":"

Cialis\/Levitra\/Viagra: Which Ad Campaign Has the Greatest Staying Power?<\/b> <\/p>\n

Survey began 1 Feb 2004.
Survey Ended 3 Mar 2004. <\/p>\n

Give us your thoughts about the DTC campaigns of Viagra, Levitra, and Cialis, two of which went head-to-head during the Superbowl game. Are these ads effective? Was the Superbowl the right venue for these ads? WIll Cialis grab market share quickly? <\/p>\n

Questions asked:<\/b> <\/p>\n

    \n
  1. In your opinion, how would your rate the DTC ads of each of these products as seen during the Superbowl game or elsewhere on TV? <\/li>\n
  2. Make a prediction: Six months from now, what will be the market share (in terms of percent of total $ sales in the U.S.) for each of these ED drugs? <\/li>\n
  3. In your opinion, is it wise for pharma companies to spend an average of $2.3 million to advertise erectile dysfunction (ED) drugs during the Superbowl?<\/li>\n<\/ol>\n

    Survey Results:<\/b> <\/p>\n