{"id":13304,"date":"2011-11-14T00:00:00","date_gmt":"2011-11-14T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/buzznblog-bak\/"},"modified":"2019-03-01T12:12:29","modified_gmt":"2019-03-01T12:12:29","slug":"buzznblog-bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/surveys\/buzznblog-bak\/","title":{"rendered":"Buzz ‘n Blog Pharma Marketing Survey"},"content":{"rendered":"

Buzz ‘n Blog Pharma Marketing Survey<\/b>
Click here to take this survey<\/a>.<\/b> <\/p>\n

Survey began 27 March 2006<\/p>\n


THE ISSUE <\/p>\n

Customer Generated Content and Buzz Marketing<\/b> <\/p>\n

“Consumer Generated Content” (CGC, also known as “Customer Generated Content” or “User Generated Content,” UGC) is a current “hot” topic within pharmaceutical eMarketing circles. <\/p>\n

Perhaps millions of doctors and patients are bloggers and write about drugs and the conditions they treat every day. Ten times that number of consumers read these blogs every day. Therefore, it makes sense, from an online drug marketer’s point of view, to advertise on these blogs. <\/p>\n

It starts to get controversial, however, when marketers try to gain a share of voice within these venues in a more pro-active manner. <\/p>\n

This issue is discussed in more detail on Pharma Marketing Blog<\/a>. <\/p>\n

This surevy solicits your opinion on specific marketing tactics involving CGC and buzz, specifically from a pharmaceutical marketing point of view. <\/p>\n<\/p>\n

Survey Results:<\/b> <\/p>\n