{"id":13299,"date":"2016-08-26T00:00:00","date_gmt":"2016-08-26T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/socialvoicesurvey\/"},"modified":"2019-03-01T12:12:28","modified_gmt":"2019-03-01T12:12:28","slug":"socialvoicesurvey","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/surveys\/socialvoicesurvey\/","title":{"rendered":"Who Should Be Pharma’s Social Media Voice? PR or Brand?"},"content":{"rendered":"

Who Should Be Pharma’s Social Media Voice? PR or Brand? <\/p>\n\n

\"Who<\/a>
Who Should Be Pharma’s Social Media Voice? PR or Brand?<\/a> <\/p>\n\n

Survey began 6 May 2014 <\/p>\n

\"Brand“Do you want someone from corporate communications talking to your audience or should it be someone from the brand team who understands your audience and can converse with them in a meaningful way that adds value to your brand?”<\/p>\n

According to Rich Meyer, who asked this question on World of DTC Marketing Blog (here<\/a>), the answer is the latter. <\/p>\n

Meyer argues that “only someone from the brand team, who understands the who, what and why of the product, should be responsible for implementing social media not a mouth piece from corporate communications who every once in awhile Tweets a link.”<\/p>\n

It’s natural that Meyer, who has a brand marketing interest and background, would favor one of his own for the job of communicating with consumers about brands. <\/p>\n

However, it can be argued that the distinction between pharma brand managers and corporate communications is a distinction without much of a difference these days, especially with regard to social media. There are many “PR” people using social media to communicate with patients about brands and disease information.<\/p>\n

Corporate communications people, some say, are be the right people for engaging patients via social media because they are trained communicators and are more socially engaged than product managers. <\/p>\n

What’s YOUR opinion?<\/p>\n

Please take 2 minutes to answer this survey<\/a> now. <\/p>\n

Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.<\/p>\n

After completion of the survey, you will be able to view the de-identified summary of results (comments not included) to date.<\/p>\n

Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally. <\/p>\n

Results of this survey (including comments) may be summarized in an issue of Pharma Marketing News<\/a><\/i>.<\/p>\n<\/p>\n

References<\/b><\/p>\n