{"id":13294,"date":"2016-08-26T00:00:00","date_gmt":"2016-08-26T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/semsurvey\/"},"modified":"2019-03-01T12:12:26","modified_gmt":"2019-03-01T12:12:26","slug":"semsurvey","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/surveys\/semsurvey\/","title":{"rendered":"Pharma Marketing Survey: Search Engine Marketing"},"content":{"rendered":"<p> Pharma Search Engine Marketing Survey      Survey began 2 March 2006 | Survey ended 25 March 2006           <\/p>\n<p> THE ISSUE           <\/p>\n<p> Search engines play a major role in health information research.\u0097 a recent survey found 93% of respondents used search engines to research medications, conditions and treatment options. Not surprisingly, search is one of the fastest-growing categories of online advertising.           <\/p>\n<p> Pharmaceutical marketers need to have a good search strategy, but is &#8220;paid inclusion&#8221; a tactic that pharma should use? Paid Inclusion results are listings that look like natural or algorithmic results, but are actually paid for by marketers.           <\/p>\n<p> This issue is discussed in more detail on <a href=\"http:\/\/pharmamkting.blogspot.com\/2006\/03\/paid-inclusion-too-hot-for-pharma.html\">Pharma Marketing Blog<\/a>.           <\/p>\n<p> This survey asks your opinion on whether or not paid inclusion should be used by pharmaceutical marketers and under what conditions.           <\/p>\n<\/p>\n<p>         <b>Survey Results:<\/b>         <\/p>\n<ul>\n<li><b><a href=\"http:\/\/www.surveymonkey.com\/Report.asp?U=184647246036\" target=\"_blank\">Interactive Summary of Results<\/a><\/b> (de-identified, excludes open-ended responses and comments that may              identify the respondent). Allows you to use filters to examine results              from different subsets of respondents (e.g., pharma company employees              vs. non-pharma people, etc.)<\/li>\n<li>For a complete in-depth analysis with comments from Pharma Marketing Roundtable participants, see the article &#8220;<a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/pmn53-article03.html\"><b>Paid Inclusion: Too Hot for Pharma Marketing?<\/b><\/a>&#8221; published in the March, 2006 issue of Pharma Marketing News (subscription or reprint fee required to access the full text of this article).<\/li>\n<\/ul>\n<p> <i><a href=\"http:\/\/www.surveys.pharma-mkting.com\/surveys-hp.htm\">Return to list of surveys&#8230;<\/a><\/i>         <\/p>\n<p\/>\n","protected":false},"excerpt":{"rendered":"<p>This survey asks your opinion on whether or not paid inclusion should be used by pharmaceutical marketers and under what conditions.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1204],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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