{"id":13282,"date":"2011-06-09T00:00:00","date_gmt":"2011-06-09T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/phrma-hcpcode\/"},"modified":"2019-03-01T12:12:21","modified_gmt":"2019-03-01T12:12:21","slug":"phrma-hcpcode","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/surveys\/phrma-hcpcode\/","title":{"rendered":"PhRMA&#8217;s New Code on Interactions with Health Professionals"},"content":{"rendered":"<p>  <a name=\"top\"\/> <\/p>\n<p> <b>PhRMA&#8217;s New Code on Interactions with Health Professionals<\/b> <\/p>\n<p> Survey began 10 July 2008<br \/>   Survey ended 7 August 2008<\/p>\n<p>   <a href=\"#results\">See Results below<\/a>.  <br clear=\"all\"\/> <b>Background<\/b><\/p>\n<p>   On July 10, 2008, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors adopted measures to enhance the PhRMA Code on Interactions with Healthcare Professionals.   <\/p>\n<p> Among its changes, the revised Code (<a href=\"http:\/\/www.phrma.org\/files\/PhRMA%20Marketing%20Code%202008.pdf\">download pdf here<\/a>):   <\/p>\n<ul>\n<li>Prohibits <b>distribution of non-educational items<\/b> (such as pens, mugs and other &#8220;reminder&#8221; objects typically adorned with a company or product logo) to healthcare providers and their staff. The Code acknowledges that such items, even though of minimal value, &#8220;may foster misperceptions that company interactions with healthcare professionals are not based on informing them about medical and scientific issues.&#8221;<\/li>\n<p> Regarding <b>CME<\/b>, the new code specifically states that a pharmaceutical company should separate its CME grant-making functions from its sales and marketing departments.            <\/p>\n<p> Regarding <b>use of non-patient identified prescriber data<\/b>, the new code specifies that companies should voluntarily respect and abide by the wishes of any healthcare professional who asks that his or her prescriber data not be made available to company sales representatives.            <\/p>\n<p> Regarding <b>disclosure requirements<\/b> for healthcare providers who are members of committees that set formularies or develop clinical practice guidelines and who also serve as speakers or consultants for a pharmaceutical company, the new code specifies that pharmaceutical companies should require these healthcare providers to disclose to the committee the existence and nature of his or her relationship with the company. This disclosure requirement should extend for at least two years beyond the termination of any speaker or consultant arrangement.            <\/p>\n<p> Regarding <b>compliance<\/b>, the new code states that companies that publicly announce their commitment to abide by the Code and who complete an annual certification that they have policies and procedures in place to foster compliance with the Code will be identified by PhRMA on a public web site. The certification must be signed by the company\u0092s Chief Executive Officer and Chief Compliance Officer.          <\/p>\n<\/ul>\n<p>          Results of this survey will be used to inform an ongoing <b><a href=\"http:\/\/www.roundtable.pharma-mkting.com\">Pharma Marketing Roundtable<\/a><\/b> discussion, which you may join. This discussion and survey results will be summarized in an issue of <i><a href=\"http:\/\/www.news.pharma-mkting.com\">Pharma Marketing News<\/a><\/i>.   <\/p>\n<p> Your comments are confidential (anonymous) unless you specifically provide your contact information at the end of the survey and allow us to attribute comments to you personally.   <\/p>\n<p> After taking the survey, you will be able to review a de-identified summary of results. <\/p>\n<p> <a name=\"results\"\/> <b>Survey Results:<\/b> <\/p>\n<ul>\n<li><b><a href=\"http:\/\/www.surveymonkey.com\/sr.aspx?sm=Wh8GzsUDVDcbAx_2bTtg29mKC2qNiQrZ7T6_2bppM51jATo_3d\" target=\"_blank\">Online Summary of Results<\/a><\/b><\/li>\n<li><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn77-article01.htm\" target=\"_blank\">PhRMA&#8217;s New Code on Interactions with Healthcare Professionals<\/a><\/b> To better understand the impact of this code on the pharmaceutical industry, Pharma Marketing News surveyed readers between July 10, 2008 and August 7, 2008, and collected comments from pharma-focused blogs and bulletin boards. This article is a summary of the PMN survey results and opinions of experts, bloggers, and anonymous commentators.<\/li>\n<\/ul>\n<p> <i><a href=\"http:\/\/www.surveys.pharma-mkting.com\/surveys-hp.htm\">Return to list of surveys&#8230;<\/a><\/i> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Please take 2 minutes to answer a few short questions relating to the PhRMA&#8217;s revised (as of July 10, 2008) PhRMA&#8217;s New Code on Interactions with Health Professionals.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1204],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PhRMA&#039;s New Code on Interactions with Health Professionals - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/surveys\/phrma-hcpcode\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PhRMA&#039;s New Code on Interactions with Health Professionals - 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