{"id":13042,"date":"2011-01-06T00:00:00","date_gmt":"2011-01-06T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmy_about_prepub\/"},"modified":"2019-02-28T19:14:09","modified_gmt":"2019-02-28T19:14:09","slug":"pmy_about_prepub","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/yearbook\/pmy_about_prepub\/","title":{"rendered":"About the Pharma Marketing Yearbook\u2122"},"content":{"rendered":"\n<p><a href=\"http:\/\/www.pharmayearbook.com\/PMY_sign.htm\">Sign the 2010 Pharma Marketing Yearbook<\/a><\/p>\n<p>\u00a0 <\/p>\n<p><b>Welcome to the 2010 Pharma Marketing Yearbook<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Welcome to the 2010 Pharma Marketing Yearbook\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PMY_2010_Cover_200x259.jpg\" align=\"right\" border=\"0\" height=\"259\" hspace=\"15\" width=\"200\"\/>The <b>Pharma Marketing Yearbook<\/b>\u2122 (PMY) is a commemorative record of pharmaceutical marketing issues and highlights of the past year.<\/p>\n<p>The inaugural issue of the <b>Pharma Marketing Yearbook<\/b> is organized around the important pharma marketing events, news, and people that <b>Pharmaguy<\/b> (<a href=\"http:\/\/twitter.com\/pharmaguy\">@pharmaguy<\/a>) encountered in 2010. As such, it is a view of the year as seen through the eyes of Pharmaguy and, by social media extension, through the eyes of &#8220;Pharmaguy&#8217;s Communication Network&#8221; &#8212; i.e., readers of <a href=\"http:\/\/www.news.pharma-mkting.com\">Pharma Marketing News<\/a>, <a href=\"http:\/\/pharmamkting.blogspot.com\/\">Pharma Marketing Blog<\/a>, and Pharmaguy&#8217;s Twitter followers. That Network also includes a Pharma Marketing Yearbook <b><a href=\"&lt;A HREF=\" http:=\"\">Facebook Club<\/a><\/b>, <b><a href=\"&lt;A HREF=\" http:=\"\">LinkedIn Group<\/a><\/b>, and plain old <b><a href=\"http:\/\/www.pharmayearbook.com\">Web Site<\/a><\/b>.<\/p>\n<p>   <img loading=\"lazy\" decoding=\"async\" alt=\"Mack\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Mack_100x100.jpg\" align=\"left\" height=\"100\" hspace=\"15\" width=\"100\"\/>I invite you to <a href=\"http:\/\/www.pharmayearbook.com\/PMY_sign.htm\">&#8220;sign&#8221;<\/a> the <b>2010 Pharma Marketing Yearbook<\/b> and document that you were part of it all. Hopefully, you will get many followers in return. You can also <a href=\"http:\/\/www.pharmayearbook.com\/PMY_sponsor.htm\">Sponsor PMY<\/a> and receive even more recognition!<\/p>\n<p>Sincerely,<br \/><b>Pharmaguy<\/b><\/p>\n<p>   <br clear=\"ALL\"\/><\/p>\n<p>   <b>SECTIONS<\/b><\/p>\n<ul>\n<li><a href=\"#pmn101-01\">Events I Witnessed, News You Made, &amp; People We Met<\/a><\/li>\n<li><a href=\"#pmn101-02\">Pharma Social Media Trials &amp; Tribulations<\/a><\/li>\n<li><a href=\"#pmn101-03\">Pharma Spending on Internet, DTC, and Docs<\/a><\/li>\n<li><a href=\"#pmn101-04\">Pharma Companies Behaving Badly<\/a><\/li>\n<\/ul>\n<p>     You may download the ENTIRE Yearbook as one BIG PDF file here: <a track=\"on\" href=\"http:\/\/www.virsci.com\/pmn\/PMY_2010.pdf\" shape=\"rect\" linktype=\"link\">http:\/\/www.virsci.com\/pmn\/PMY_2010.pdf<\/a>.<\/p>\n<p>      <b style=\"display: block; margin: 12px 0pt 4px;\"><a href=\"http:\/\/www.slideshare.net\/RealPharmaguy\/pmb-album2010\" title=\"Pharma Marketing Blog 2010: The Year in Images\">Pharma Marketing Blog 2010: The Year in Images<\/a><\/b>        View more <a href=\"http:\/\/www.slideshare.net\/\">presentations<\/a> from <a href=\"http:\/\/www.slideshare.net\/RealPharmaguy\">Pharma Guy<\/a>.                   <b>Section Summaries<\/b>                <a name=\"pmn101-01\"\/>   <\/p>\n<p>Events I Witnessed, News You Made, &amp; People We Met<br \/>       2010 Pharma Marketing Yearbook, Part 1<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Me, You, Us\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PMY_Part1_icon_150x175.jpg\" align=\"right\" border=\"0\" height=\"204\" hspace=\"15\" width=\"175\"\/>The year 2010 was all about me. By &#8220;me&#8221; I mean Pharmaguy, which is the Twitter handle and Facebook name of John Mack, Editor and Publisher of Pharma marketing News. Increasingly, that me encompasses much more than me personally. In 2010, almost everything about that me was shared with thousands of Twitter followers and beyond; i.e., you.<\/p>\n<p>The same goes for you too! You also have shared your interests with me and with the thousands of people who follow you. And so on. This Pharma Marketing Yearbook is devoted to you AND me, to us.<\/p>\n<p>All this &#8220;sharing&#8221; and talk about &#8220;us,&#8221; of course, is a direct result of social media, which dominated the attention of pharma marketers around the world in 2010. It&#8217;s no wonder, then, that a substantial portion of this yearbook is devoted to social media issues facing the pharmaceutical industry.   <\/p>\n<p>Topics include:                                                                 <\/p>\n<ul>\n<li>Your Contribution &amp; Support<\/li>\n<li>Pharma Marketing Yearbook 2010 LinkedIn Group Member Comments<\/li>\n<li>TIME Person of the Year: Pharmaguy<\/li>\n<li>Pharma Marketing &amp; Social Media<\/li>\n<li>Pharma&#8217;s Christmas 2010 Wish List<\/li>\n<li>Scrooge FDA<\/li>\n<\/ul>\n<p>To be published on or about 12 January 2011. <a href=\"http:\/\/ui.constantcontact.com\/d.jsp?m=1101160195897&amp;p=oi\" target=\"_blank\">Subscribe Now<\/a> to <i><a href=\"http:\/\/www.news.pharma-mkting.com\" target=\"_blank\">Pharma Marketing News<\/a><\/i> and get the Yearbook and FUTURE issues of <i>Pharma Marketing News<\/i> delivered FREE by e-mail! Subscribers also qualify for <b><a href=\"http:\/\/www.news.pharma-mkting.com\/reprintpkgs.htm\" target=\"_blank\">Special Reprint Packages<\/a><\/b> (collections of reprints on special topics).<\/p>\n<p><b>Submit your comments<\/b> NOW to be included (no charge; see <a href=\"http:\/\/www.pharmayearbook.com\/PMY_sign.htm\">&#8220;Sign&#8221; PMY<\/a>) or consider a paid sponsorship (see <a href=\"http:\/\/www.pharmayearbook.com\/PMY_sponsor.htm\">Sponsor PMY<\/a>).       <\/p>\n<p>        <a name=\"pmn101-02\"\/>   <\/p>\n<\/p>\n<p>Pharma Social Media Trials &amp; Tribulations<br \/>       2010 Pharma Marketing Yearbook, Part 2<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Social Media is Our Friend\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/SM_Our_Friend_150x129.jpg\" align=\"right\" border=\"0\" height=\"151\" hspace=\"15\" width=\"175\"\/>Are we reaching the saturation point with social media? Hopefully, by devoting sufficient attention to social media in this commemorative yearbook, it will cease to be the top story in 2011. Unless, of course, FDA comes out with that guidance we all seem to be waiting for.<\/p>\n<p>Nevertheless, social media occupied a good deal of our attention in 2010 and many of the pharma people Pharmaguy met and interacted with in 2010 are involved in social media campaigns in one way or another.   <\/p>\n<p>Topics include:                                                                 <\/p>\n<ul>\n<li>An Analysis of Comments Submitted to FDA by the Industry<\/li>\n<li>Will the FDA Adopt the FTC&#8217;s &#8220;Reasonable Man&#8221; Approach?<\/li>\n<li>WHAT (who?) is a &#8220;REASONABLE MAN?&#8221;<\/li>\n<li>FDA Fan Club &#8211; Join Today!<\/li>\n<li>Is Social Media Pharma&#8217;s Friend?<\/li>\n<li>The Disgruntled Patient Episode<\/li>\n<li>The Hawaiian Shirt Off Pharmaguy&#8217;s Back!<\/li>\n<li>It&#8217;s Social Media Intern!<\/li>\n<li>Fake Patients<\/li>\n<li>A Match Made in Pharma Marketing Heaven<\/li>\n<\/ul>\n<p>To be published on or about 12 January 2011. <a href=\"http:\/\/ui.constantcontact.com\/d.jsp?m=1101160195897&amp;p=oi\" target=\"_blank\">Subscribe Now<\/a> to <i><a href=\"http:\/\/www.news.pharma-mkting.com\" target=\"_blank\">Pharma Marketing News<\/a><\/i> and get the Yearbook and FUTURE issues of <i>Pharma Marketing News<\/i> delivered FREE by e-mail! Subscribers also qualify for <b><a href=\"http:\/\/www.news.pharma-mkting.com\/reprintpkgs.htm\" target=\"_blank\">Special Reprint Packages<\/a><\/b> (collections of reprints on special topics).<\/p>\n<p><b>Submit your comments<\/b> NOW to be included (no charge; see <a href=\"http:\/\/www.pharmayearbook.com\/PMY_sign.htm\">&#8220;Sign&#8221; PMY<\/a>) or consider a paid sponsorship (see <a href=\"http:\/\/www.pharmayearbook.com\/PMY_sponsor.htm\">Sponsor PMY<\/a>).       <\/p>\n<p>             <a name=\"pmn101-03\"\/>   <\/p>\n<\/p>\n<p>Pharma Spending on Internet, DTC, and Docs<br \/>       2010 Pharma Marketing Yearbook, Part 3<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Banished\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Banished_175x250.jpg\" align=\"right\" border=\"0\" height=\"250\" hspace=\"15\" width=\"175\"\/>Enough About Social Media! There must be something else that was memorable about pharma marketing in 2010. There were, for example, some runmblings about pushback in the onliine realm and vexing data about pharma media spend. And then there was the focus on physician payments. <\/p>\n<p>Even before the new healthcare reform &#8220;sunshine&#8221; laws kick in requiring all pharmaceutical           companies to publish details about payments made to physicians, a few &#8220;bad&#8221; companies           (more about that below) released their data in 2010 in order to comply with legal settlements.           There was also pressure from Congress on medical societies to reveal their sources of           funding.<\/p>\n<p>Still, we should not celebrate this as victory for &#8220;transparency&#8221; within the pharmacomedical-           industrial complex just yet. Things are more &#8220;translucent&#8221; than &#8220;transparent.&#8221; Luckily (or unluckily,           depending on your viewpoint) investigative reporters and entrepreneurs have made it easier           for us mere mortals to analyze the physician payment data that has been slowly coming out in 2010.   <\/p>\n<p>Topics include:                                                                 <\/p>\n<ul>\n<li>Where do Health Information Seekers Go Online?<\/li>\n<li>The Internet Can Be Depressing<\/li>\n<li>Feeble-Minded Too!<\/li>\n<li>Ad Spending is Up, But Not So Much<\/li>\n<li>Focus on Physician Payments<\/li>\n<li>Pharma-Physician Relations<\/li>\n<li>Telephone eDetailing<\/li>\n<li>Medical Schools Don&#8217;t Ask<\/li>\n<li>NAMI&#8217;s Pharma Funders<\/li>\n<li>Banned from Pharma&#8217;s Garden of Eden<\/li>\n<\/ul>\n<p>To be published on or about 12 January 2011. <a href=\"http:\/\/ui.constantcontact.com\/d.jsp?m=1101160195897&amp;p=oi\" target=\"_blank\">Subscribe Now<\/a> to <i><a href=\"http:\/\/www.news.pharma-mkting.com\" target=\"_blank\">Pharma Marketing News<\/a><\/i> and get the Yearbook and FUTURE issues of <i>Pharma Marketing News<\/i> delivered FREE by e-mail! Subscribers also qualify for <b><a href=\"http:\/\/www.news.pharma-mkting.com\/reprintpkgs.htm\" target=\"_blank\">Special Reprint Packages<\/a><\/b> (collections of reprints on special topics).<\/p>\n<p><b>Submit your comments<\/b> NOW to be included (no charge; see <a href=\"http:\/\/www.pharmayearbook.com\/PMY_sign.htm\">&#8220;Sign&#8221; PMY<\/a>) or consider a paid sponsorship (see <a href=\"http:\/\/www.pharmayearbook.com\/PMY_sponsor.htm\">Sponsor PMY<\/a>).       <\/p>\n<p>             <a name=\"pmn101-04\"\/>   <\/p>\n<\/p>\n<p>Pharma Companies Behaving Badly<br \/>       2010 Pharma Marketing Yearbook, Part 4<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"JNJ Chained to BP\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/JNJ-BP-Chained_175x166.jpg\" align=\"right\" border=\"0\" height=\"166\" hspace=\"15\" width=\"175\"\/>Every year without fail there are revelations about one, two, three, or more pharmaceutical companies behaving badly &#8212; companies that have been charged with crimes such as making kickbacks to           physicians, engaging in Medicare and Medicaid fraud, promoting products off label to           physicians or companies that are called to testify before Congress about sub par           manufacturing practices.<\/p>\n<p>The year 2010 seems to be unique in both the scope of bad behavior and the companies           involved. No less than 8 of the top 10 Federal fraud settlements in 2010 involved           pharmaceutical companies. In 2010 we also witnessed the missteps of a company that           historically has been one of the most admired and trusted companies in the healthcare sector.           That company is Johnson and Johnson (JNJ). Not even its expertise in social media relations           could help JNJ when its executives didn&#8217;t behave properly.<\/p>\n<p>           Aside from the seriousness of some of these issues, the pharmaceutical industry and its           leaders always make good targets for humorous blog posts, such as the ones referenced in this section of the 2010 Pharma Marketing Yearbook.   <\/p>\n<p>Topics include:                                                                 <\/p>\n<ul>\n<li>Japan vs. U.S. Pharma Innovation<\/li>\n<li>PharmaWikiLeaks<\/li>\n<li>Allergan Sues FDA<\/li>\n<li>Goggins Testifies Before Congress<\/li>\n<li>Parallels Between BP and JNJ<\/li>\n<li>What are YOUR memorable pharma marketing highlights of 2010?<\/li>\n<\/ul>\n<p>To be published on or about 12 January 2011. <a href=\"http:\/\/ui.constantcontact.com\/d.jsp?m=1101160195897&amp;p=oi\" target=\"_blank\">Subscribe Now<\/a> to <i><a href=\"http:\/\/www.news.pharma-mkting.com\" target=\"_blank\">Pharma Marketing News<\/a><\/i> and get the Yearbook and FUTURE issues of <i>Pharma Marketing News<\/i> delivered FREE by e-mail! Subscribers also qualify for <b><a href=\"http:\/\/www.news.pharma-mkting.com\/reprintpkgs.htm\" target=\"_blank\">Special Reprint Packages<\/a><\/b> (collections of reprints on special topics).<\/p>\n<p><b>Submit your comments<\/b> NOW to be included (no charge; see <a href=\"http:\/\/www.pharmayearbook.com\/PMY_sign.htm\">&#8220;Sign&#8221; PMY<\/a>) or consider a paid sponsorship (see <a href=\"http:\/\/www.pharmayearbook.com\/PMY_sponsor.htm\">Sponsor PMY<\/a>).       <\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Pharma Marketing Yearbook; (PMY) is a commemorative record of pharmaceutical marketing issues and highlights of the past year.<\/p>\n","protected":false},"author":2,"featured_media":13101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1207],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About the Pharma Marketing Yearbook\u2122 - 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