MSLs and KOL Management<\/b><\/p>\n
Physician Education Key Opinion Leaders, Medical Science Liaisons, & CME![\"PhysEd](\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PhysEdcover.jpg\")
It’s a new era for pharmaceutical company support of physician education. New guidelines and regulations from various governmental and non-governmental regulatory bodies have come into play during the past few years. The second event defining this new era was the withdrawal of Vioxx from the market in 2004 and the subsequent re-emergence of the importance of physicians as “learned intermediaries.” <\/p>\n
More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals. <\/p>\n
This Special Supplement to Pharma Markeing News<\/i> is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process. <\/p>\n
approx. 27 pages<\/i>. <\/p>\n
Download this collection now. It’s FREE…<\/b> <\/p>\n
Access Full Article Here<\/a><\/b><\/p>\n<\/p>\n Reprint List Capturing & Reporting HCP-Related Meeting Spending<\/strong> <\/p>\n Let the Sunshine In<\/i><\/p>\n Life Science companies are struggling to understand the complex reporting requirements and compliance issues presented by existing and new regulations like the Sunshine Act. This article is a summary of a Webinar by StarCite, which defined what pharma marketers and meeting planners need to know when it comes to meetings-related HCP reporting.<\/p>\n Read Article<\/a><\/b> <\/p>\n<\/p>\n The Changing World of MSLs: Determining Value<\/strong> <\/p>\n This article is an edited transcript of the May 2006, Pharma Marketing Roundtable discussion, which was devoted to exploring issues surrounding the new roles of medical science liaisons (MSLs) and key opinion leader physicians (KOLs) in physician education and product marketing.<\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n Developing Win-Win Key Opinion Leader Relationships<\/strong> <\/p>\n This article features results from research by Cutting Edge Information, a pharmaceutical business intelligence firm in Durham, North Carolina. Cutting Edge studied winning practices in thought leader management and has worked closely with more than a dozen KOL management executives from industry leaders, such as Pfizer, AstraZeneca and GlaxoSmithKline. <\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n Managing Medical Science Liaisons From Afar<\/strong> <\/p>\n Managing a winning team of Medical Liaisons, MLs, from afar, not only demands proper selection of highly driven, self-motivated and scientifically-fluent professionals, but also requires a manager’s recognition and vision of ‘top-down-bottom-up’ leadership style: consistent, rapid long distance communication, a team-shared vision of goals and responsibilities, and a working foundation of trust for overall success and ML job satisfaction. This article reviews a presentation made by Mario Sylvestri, Pharm.D, PhD, Senior Director Medical Informatics and Communications, Amylin Pharmaceuticals.<\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n Medical Science Liaisons: Working between Two Worlds<\/strong> <\/p>\n Medical Science Liaisons (MSLs) have assumed a pivotal role interfacing between pharmaceutical and biotechnology companies and the opinion and thought leaders (OTLs) who influence how medicine is routinely practiced. This article highlights how MSLs can maximize their unique position to help improve medical care while they enhance their companies’ bottom lines. <\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n Motivating & Retaining The MSL: What Makes MSLs Tick<\/strong> <\/p>\n In addition to her clinical and professional role as an experienced and successful MSL for Sepracor in the Indianapolis, IN area, Erin Albert, R.Ph, MBA, has spent a considerable amount of time researching and gathering psychometric data about her peers’ job satisfaction in their current MSL roles. <\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n MSL Role in Educational Development<\/strong> <\/p>\n This article reviews a presentation by Bob Reina, MS, MBA, Vice President of the Veritas Institute for Medical Education, and Sharon Schneider, PsyD, MBA, Program Director, Medical Education, Ortho-McNeil Pharmaceuticals Inc., entitled “Field Liaisons Team Effectiveness, The Role of the MSL in the Medical Education Setting.”<\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n MSL Roles & Goals<\/strong> <\/p>\n MSLs Need Variety of Talents<\/i><\/p>\n Medical Science Liaisons (MSLs) today face unprecedented challenges in developing and managing strong clinically-focused relationships with key opinion leaders (KOLs). Many presenters at a recent CBI Annual Forum on Field-Based Dissemination of Scientific Information held in Philadelphia spoke candidly and openly about these challenges and how they are being met by the industry. <\/p>\n This article summarizes several presentations made at this meeting. <\/p>\n Topics covered include: <\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n Pharma, Physicians, and Sermo: A Social Media Win-Win-Win!<\/strong> <\/p>\n A Social Media Win-Win-Win!<\/i><\/p>\n This article provides an overview of Sermo’s new Client Center and summarizes a Pharma Marketing Talk podcast interview of with Daniel Palestrant, Sermo’s Founder and Chief Executive Officer. <\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n Pharma-Sponsored Medical Ghostwriting: What the Ghosts Have to Say About It<\/strong> <\/p>\n What the Ghosts Have to Say About It<\/i><\/p>\n Pharma Marketing News<\/i> surveyed readers to determine if medical journal articles sponsored and ghostwritten by drug companies are a legitimate part of marketing to physicians and to get opinions on various other issues raised in the press about ghostwriting. <\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing<\/strong> <\/p>\n This article discusses marketing to physicians in light of the industry self-regulatory Code on Interactions with Healthcare Professionals as well as the final OIG Compliance Program Guidance for Pharmaceutical Manufacturers. <\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n Physician-Generated Content on Social Media Sites<\/strong> <\/p>\n Survey of DocCheck Members<\/i><\/p>\n This article highlights results of a survey of physician members of DocCheck, a leading European physician online social network and portal site. The survey assessed the type of networks used, the frequency of posting, motivation for posting, estimation of network usage, relevance of content posted and an evaluation of the importance of online physician-generated content in the future. <\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n Physician Meetings<\/strong> <\/p>\n Education Works Both Ways<\/i><\/p>\n This article reviews the physician meeting logistics and planning capabilities of Alliance Communications, which has worked with pharma companies and key opinion leaders since 1987. <\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n Physician Participation in Peer-to-Peer Social Media Sites<\/strong> <\/p>\n This article summaries research data exploring why physicians interested in using online peer-to-peer social communities outnumber by 2 to 1 physicians who are actually using them. Includes suggestions for what these communities must do in order to provide more value to physicians.<\/p>\n Access Full Article Here<\/a><\/b> <\/p>\n<\/p>\n Thought-Leader Management: A Challenge Met<\/strong> <\/p>\n Pharmaceutical companies are continually working to establish and maintain relationships with thought leaders — influential physicians who play an important role in communicating a new therapy’s benefits for other physicians. Thought Leaders — also known as Key Opinion Leaders, or KOLs — help pharmaceutical companies identify unmet medical needs, shape clinical studies, launch products and understand critical lifecycle issues. <\/p>\n However, across the medical device and pharmaceutical industries, thought leader management programs have not been as effective as internal management would like, particularly in the age of the Internet, when the dissemination of information should be easier than ever, according to John Estafanous, President of Bethesda, Maryland-based Estco Medical. <\/p>\n This article reviews Medigent\u00ae Thought Leader, a Web-based software suite designed to dramatically improve a pharma company’s communications with Key Opinion Leaders <\/p>\n\n