{"id":12840,"date":"2012-01-01T00:00:00","date_gmt":"2012-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmnemktingreprints-test\/"},"modified":"2019-02-26T03:33:34","modified_gmt":"2019-02-26T03:33:34","slug":"pmnemktingreprints-test","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/","title":{"rendered":"Pharma Marketing News &#8211; eMarketing\/Internet Reprints"},"content":{"rendered":"<p>  <b>Article Reprints<br \/><\/b>eMarketing\/Internet The following <i>Pharma Marketing News<\/i> reprints and case studies relating to &#8220;eMarketing&#8221; &#8211; the use of the Internet to market to consumers and\/or physicians using public Web site or e-mail &#8211; are available. You might also be interested in the following categories for additional reprints relating to Marketing Techniques and Tools:  <\/p>\n<ul type=\"DISC\">\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNmktresearchReprints.htm\">Market Research<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNcrmReprints.htm\">Customer Relationship Management (CRM)<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNbrandingReprints.htm\">Brand Marketing<\/a> <\/li>\n<li><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNrmReprints.htm\">Relationship Marketing<\/a>  <\/li>\n<\/ul>\n<p><strong>Special Supplement<\/strong> <b>Social Media Pharma Marketing<br \/><\/b>  <\/p>\n<p> <a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementSocMediaMkting.htm\"> <img loading=\"lazy\" decoding=\"async\" alt=\"Social Media Pharma Marketing Cover\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/SMMcover.jpg\" width=\"110\" height=\"153\" border=\"1\" hspace=\"10\" align=\"left\"\/><\/a> <\/p>\n<p>  Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new &#8220;social media&#8221; tools available to it and extricate itself from its moribund situation of declining ROI? <\/p>\n<p> These new tools &#8212; lumped under the heading &#8220;social networking&#8221; or &#8220;Web 2.0 &#8212; are big topics of discussion at many pharmaceutical marketing conferences. The question is, will pharma marketers embrace them, learn how to use them, and will they see benefits?  <\/p>\n<p> This collection of Pharma Marketing News articles, blog posts, and survey results provides you with an excellent introduction to the many issues involved in social media pharma marketing.   <br clear=\"all\"\/><\/p>\n<p> <b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementSocMediaMkting.htm#contents\">TABLE OF CONTENTS<\/a><\/b> <\/p>\n<p> Order and pay for this Special Supplement now using your credit card&#8230; <\/p>\n<p><b>ONLY $29.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN-SMM-SUPP&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p> If you wish to pay by check or credit card off-line, please use:<br \/><b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSuppSMMOrderForm.pdf\">Printable Order Form<\/a><\/b> <\/p>\n<p\/>    <strong>Special Supplement<\/strong> <b>ePharma Marketing<br \/><\/b>  <\/p>\n<p> <a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementEmarketing.htm\"> <img loading=\"lazy\" decoding=\"async\" alt=\"ePharma Supplement Cover\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/eMktingcover.jpg\" width=\"110\" height=\"153\" border=\"1\" hspace=\"10\" align=\"left\"\/><\/a> <\/p>\n<p>  Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet. <\/p>\n<p> The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.   <br clear=\"all\"\/><\/p>\n<p> <b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementEmarketing.htm#contents\">TABLE OF CONTENTS<\/a><\/b> <\/p>\n<p> Order and pay for this Special Supplement now using your credit card&#8230; <\/p>\n<p><b>ONLY $29.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMNePharmaSUPP&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a>  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p> If you wish to pay by check or credit card off-line, please use:<br \/><b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSuppEPHARMOrderForm.pdf\">Printable Order Form<\/a><\/b> <\/p>\n<p\/>        <strong>The Absolute, Relative, and Incremental ROI of DTC e-Marketing<\/strong> <\/p>\n<p> The debate surrounding the strategic and economic value of having an online DTC strategy rings loud and clear at most global pharmaceutical companies today. In general, the key questions are where and how the online strategy creates disproportionate and sustainable value for the brand. This article focuses on the power of the product Web site as a conversion tool and illustrates how the Web strategy fits into the overall marketing continuum &#8211; from initial engagement all the way to loyalty marketing.  <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn17-article01.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN17-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Applying FDA Marketing Regulations to Internet Promotions<\/strong> <\/p>\n<p> Preeti Pinto, M.S., Senior Director Promotional Regulatory Affairs, AstraZeneca, provides insight on the regulatory actions taken by the FDA with respect to online DTC marketing by pharmaceutical companies. She summarizes the most commonly cited violations found on pharmaceutical company web pages. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn43-article05.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN43-05&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Are Pharma Bloggers Biased Against the Industry?<\/strong> <\/p>\n<p> How supportive or critical are individual blogs in the pharma blogosphere and is there an overall bias one way or the other? <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn63-article03.htm\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN63-03&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>A Case for Pharmaceutical Web Site Accreditation<\/strong> <\/p>\n<p> There are thousands of health Web sites on the Internet. Accreditation is not an appropriate path for all these sites to take, but for those sites that can afford it and that meet rigorous standards for quality and accountability, accreditation can help distinguish them from their competitors and increase consumer trust. Pharmaceutical sites focusing on consumers, in particular, stand to benefit.   <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn11-article01.pdf\">Click Here for Full Text<\/a><\/b> &#8211; FREE! (pdf).   <\/p>\n<p\/>     <strong>Can Health Web Sites Improve Compliance?<\/strong>  <\/p>\n<p> For various reasons, it is hard to find a conclusively documented answer to a seemingly simple question: do interactive health education media improve patients&#8217; health practices? In fact, a recent high-profile report attempted to answer that question and got it wrong: procedural flaws led them to an unjustified conclusion. The problem lies in seeking a broad general picture. More appropriate is to focus on the specific patient population, the distinct behaviors to be changed, and the particular tactics employed. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn41-article01.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN41-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>cDetailing: Addressing the Consumer Education Gap<\/strong> <\/p>\n<p> Steve Smith, Editor-in-Chief of Medsite has reengineered his company&#8217;s eDetailing line to create engaging interactions crafted around effective methods to engage, inform, and educate adults. Now he has tapped this experience to design the company&#8217;s first Consumer Detailing (&#8220;cDetailing&#8221;) product, which is a novel rich-media online consumer disease education and drug information program. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn48-article01.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN48-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>The Changing Landscape of Physician Interactions<\/strong> <\/p>\n<p> Pharmaceutical companies are under increasing pressure to reduce costs, speed the time-to-market for new products and ensure that physicians are informed and educated about their products.   <\/p>\n<p> MERGE Rx recognizes this need and offers a new generation of Web-enabled software that helps pharmaceutical companies manage physician interactions &#8212; including key opinion leader (KOL) management, phaseIV trials, and eDetailing &#8212; from a single, secure and scalable access point. <\/p>\n<p> Topics and issues covered include: <\/p>\n<ul type=\"DISC\">\n<li>Eight Great Ways to Improve Interactions<\/li>\n<li>Multi-Channel Non Personal Interactions<\/li>\n<li>Personalization<\/li>\n<li>Key Opinion Leader Management<\/li>\n<\/ul>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn67-article03.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:   <\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN67-03&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a>   <\/p>\n<p><a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Consumer Use of the Internet for Health: Whose Numbers Do You Believe?<\/strong> <\/p>\n<p> This article includes DATA and an analysis of methodologies of various online consumer market research studies to help you understand how to apply these data to your online marketing campaigns.  <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn23-article02.pdf\">Click Here for Full Text<\/a><\/b> &#8211; FREE! (pdf).   <\/p>\n<p\/>  <strong>DocCheck: Das Portal<\/strong> <\/p>\n<p> This article describes the services offered by DocCheck and specifically focuses on the portal&#8217;s market research and physician-targeting capabilities, which any pharmaceutical marketer wishing to do professional marketing in Germany should know more about. Includes sections: <\/p>\n<ul type=\"CIRCLE\">\n<li>Day of the Portals <\/li>\n<li>Universal Physician Password <\/li>\n<li>eDetailing in Europe  <\/li>\n<li>How European Physicians Use the Internet <\/li>\n<li>DocCheck e-Research <\/li>\n<li>Patient Panels <\/li>\n<li>Recruitment of Physicians and Consumers for e-Research  <\/li>\n<\/ul>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn411-article02.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN411-02&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>eDetailing Strategies for a Higher Physician Response<\/strong> <\/p>\n<p> Most pharmaceutical firms have piloted eDetailing programs and scaled them successfully. However, although Traditional eDetailing has been around for at least 5 years, marketers must expand the definition of eDetailing. To this end Croom offers a Best Practice Guide for eDetailing to help pharma marketers optimize the reach and impact of eDetailing. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn36-article03.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<p> Before you buy this reprint, take a look at the <b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementEdetail.htm\">Special Supplement: eDetailing<\/a><\/b>, which          contains this reprint and other articles on eDetailing and ePromotion to          physicians.<\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN36-03&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>eDetailing: Yesterday, Today and Tomorrow<\/strong> <\/p>\n<p> eDetailing proponents, inside pharma companies and outside, use survey data to justify their arguments for greater spending on eDetails. In some cases, however, the numbers seem to show confusing trends and even may suggest that eDetailing may not be all that it&#8217;s cracked up to be.  <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn49-article01.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $9.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN49-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>e-Inertia Plagues the Pharma Industry<\/strong> <\/p>\n<p> To make sense of current estimates about pharma spending online and understand where it may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues. This article summarizes that discussion. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn59-article01.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<\/p>\n<p> <b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN59-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>E-mail Marketing Best Practices for Pharma<\/strong> <\/p>\n<p> Several recent surveys indicate that pharmaceutical companies will spend more money on e-mail marketing to consumers in 2005 (see &#8220;<a href=\"http:\/\/www.news.pharma-mkting.com\/pmn42-article03.html\">DTC in 2005: Can You Teach Old Dogs New Tricks?<\/a>&#8220;). Perhaps they should also spend some money and time to ensure that their e-mail campaigns adhere to emerging best practices with regard to privacy, HIPAA, SPAM, and permission-based marketing.  <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn44-article01.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN44-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p>    <strong>e-Marketing at the Point of Care<\/strong> <\/p>\n<p> Pharmaceutical marketing strategies are evolving more rapidly than any other time in history. The traditional detail-based marketing model is being challenged by physicians&#8217; ever-growing time pressures and lack of time for sales reps. <\/p>\n<p> Given these challenges, most pharmaceutical companies are committing some level of marketing resources to e-promotion, including e-detailing and e-CME initiatives. This article reviews e-prescribing offerings of vendors like Allscripts Healthcare Solutions and ScriptRx, Inc.  <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn24-article03.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN24-03&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p>     <strong>ePrescribing: What Role Should Pharma Play?<\/strong> <\/p>\n<p> A panel entitled What Role Should Pharma Play in ePrescribing and the Point-of-Care? at a recent ePharma Summit conference held in Philadelphia, PA, discussed the issues facing pharmaceutical companies as electronic prescribing (ePrescribing or eRx) threatens to upset the &#8220;balance of power&#8221; between physicians, pharma companies, and payers at the point-of-care. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn36-article02.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $2.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN36-02&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Ethical Online Practices Build Consumer Trust<\/strong> <\/p>\n<p> Although pharmaceutical firms claim they are not required to comply with regulations enacted under the Health Insurance Portability and Accountability Act of 1996, using HIPAA as a model for online policy may help drug companies improve their public images, build trust with consumers and, ultimately, sell more products <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn25-article03.pdf\">Click Here for Full Text<\/a><\/b> &#8211; FREE! (pdf).   <\/p>\n<p\/>  <strong>European Compliance Not Only Possible, But Leading Edge<\/strong> <\/p>\n<p> As US pharmaceutical companies search for best practices to battle patient drop-off, their European counterparts have overcome Byzantine regulations and reduced margins to implement strikingly effective compliance programs directly to consumers. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn35-article02.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN35-02&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>The European eMarketing Scene: Desperately Seeking Strategy<\/strong> <\/p>\n<p> The pharmaceutical industry is struggling to develop an eMarketing strategy in Europe, which is comprised of many relatively small markets (the member countries of the EU) having significant cultural and language differences. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn53-article01.html\">Expanded Summary Available<\/a>.<\/i>              <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN53-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>European Online Marketing Survey Results<\/strong> <\/p>\n<p> This article presents selected results from a survey of pharmaceutical experts on eDetailing and Online Marketing conducted in 2005 by eyeforpharma, MediQuality, and PharmiWeb Solutions.    <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn53-article02.pdf\">Click Here for Full Text<\/a><\/b> &#8211; FREE! (pdf).   <\/p>\n<p\/>   <strong>The Evolving Impact of Anti-Spam Legislation on Online Marketers<\/strong> <\/p>\n<p> In the last year the FTC has issued regulations that set forth additional requirements under the federal CAN-SPAM act that you should be aware of. Hilary M. Wandall, Esq., CIPP, Director, Corporate Legal\/Merck Privacy Office, Merck &amp; Co., Inc., summarized these regulations in a recent ePharma Summit presentation in Atlantic City, NJ. <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn48-article02.pdf\">Click Here for Full Text<\/a><\/b> &#8211; FREE! (pdf).  <\/p>\n<p\/>  <strong>Fast Start to Customized ePromotion and eLearning Physician Programs<\/strong> <\/p>\n<p> There is a broad spectrum of online promotional and educational opportunities that pharmaceutical companies have at their disposal to interact with, inform, and influence physicians. Lathian Systems, a provider of online marketing and sales solutions, offers these and more in its Spectrum of Solutions for life science companies. <\/p>\n<p>  <a href=\"http:\/\/www.news.pharma-mkting.com\/pmn58-article02.pdf\"><b>Full Text Available &#8211; FREE<\/b><\/a>.   <\/p>\n<p\/>   <strong>Helping Pharma eMarketing &#8220;Grow up&#8221;<\/strong>  <\/p>\n<p> <i>eMarketing Benchmarks<\/i> <\/p>\n<p> Pharmaceutical marketers are continually challenged by their superiors to quantitatively measure the return on investment (ROI) of their campaigns. This is especially true for their eMarketing initiatives.  <\/p>\n<p> So, how do you know which online tactics are giving you the best return on your investment? To get started it is helpful to compare and contrast your own online strategy&#8217;s performance against competitive and perceived &#8220;best-of-class&#8221; tactics to evaluate the effectiveness of online programs, emulate effective strategies, and establish best practices. In other words, you need some eMarketing benchmarks.  <\/p>\n<p> This article summarizes a Pharma Marketing Talk conversation with Carolina Petrini, SVP, Marketing Solutions, comScore, regarding her company&#8217;s consumer e-marketing effectiveness benchmarks for the pharmaceutical industry. <\/p>\n<p> Topics and issues covered include: <\/p>\n<ul type=\"DISC\">\n<li>eMarketing Benchmarks<\/li>\n<li>Methodology<\/li>\n<li>Prospects vs. Patients<\/li>\n<li>Favorability Benchmarks<\/li>\n<li>Conversion\/New Starts Benchmarks<\/li>\n<li>Change in Norms Over the Years<\/li>\n<li>What about Web 2.0?<\/li>\n<li>How to Use the Benchmarks<\/li>\n<\/ul>\n<p>  <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN72-02a&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p\/>  <strong>Got Game? Online Pharma Advergaming<\/strong> <\/p>\n<p> While advergaming seems to work for the consumer package goods industry, will it also work for pharmaceuticals?<\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"CIRCLE\">\n<li>The Game: Give Your Legs a Rest<\/li>\n<li>Not Medical Advice; Also Not Educational!<\/li>\n<li>It May Fly in Battlecreek, But Not in Raritan!<\/li>\n<li>Rx Drugs Require More Than Branding<\/li>\n<\/ul>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn66-article03.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN66-03&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>How Readable, Credible &amp; Useful are Pharma Blogs?<\/strong> <\/p>\n<p> This article presents the compllete results from the first ever survey of The Pharma Blogosphere in which blog readers evaluate 22 different pharma-related blogs on the basis of readability, credibility, usefulness, and bias. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn64-article01.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN64-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>The Impact of eDetailing: Will it Complement, Replace, or Become Integrated with the Sales Force?<\/strong> <\/p>\n<p> The number of pharmaceutical sales representatives has increased sharply in recent years. More than 90,000 representatives compete for the attention of 650,000 practicing physicians, only 125,000 of whom are top-tier prescribers.  Some people, maybe physicians most of all, hope that online detailing (eDetailing) will reduce the number of office visits from all these pharmaceutical sales representatives chasing after the same docs. This article reviews a presentation on this provocative topic made by David Hauben, Director of eBusiness at Aventis Pharmaceuticals. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn29-article02.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<p> Before you buy this reprint, take a look at the <b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementEdetail.htm\">Special Supplement: eDetailing<\/a><\/b>, which contains this reprint and other articles on eDetailing and ePromotion to physicians. <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN29-02&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Integrating Online &amp; Offline Marketing: Challenges for Pharma<\/strong> <\/p>\n<p> Many pharmaceutical companies are currently absorbing their e-business units and personnel back into the brand teams. This may be a glass is half-empty versus half-full situation. Someone who looks upon the glass as half-full is Bruce W. Bunyan, Senior Director &amp; General Manager at Aventis Behring, the therapeutic proteins business of Aventis. This article includes a case study based on Bunyan&#8217;s experience on how Aventis Behring brought together the online and offline marketing mix within his company. He frankly discussed the obstacles he faced and claimed &#8220;he learns more from his mistakes than from his successes.&#8221; It is obvious, however, that Aventis Behring is on the right track in overcoming the challenges. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn23-article01.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN23-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Intelligent Online Sampling Strategies<\/strong> <\/p>\n<p> New online strategies have made eSampling a tool for significantly expanding targeted physician and sample coverage. Applications include accelerating new product uptake, efficiently maintaining physician coverage for mature brands, covering hard to reach physicians and driving patient demand. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn34-article01.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<p> Before you buy this reprint, take a look at the <b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementEdetail.htm\">Special Supplement: eDetailing<\/a><\/b>, which          contains this reprint and other articles on eDetailing and ePromotion to          physicians.<\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN34-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>The Internet and CME<\/strong> <\/p>\n<p> Despite the fact that physician usage of the Internet has increased over the past few years, solid evidence for the reasons they access the Internet or, more importantly, if the knowledge they gained from online CME presentations has any impact on their practice is still largely unknown. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn34-article02.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<p> Before you buy this reprint, take a look at the <b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementEdetail.htm\">Special Supplement: eDetailing<\/a><\/b>, which          contains this reprint and other articles on eDetailing and ePromotion to          physicians.<\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN34-02&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Leverage Health Beliefs to Develop Effective Online Compliance Programs<\/strong> <\/p>\n<p> According to a Jupiter survey, consumers don&#8217;t manage their health online because they have low confidence in their ability to use online health resources to improve their health. Pharmaceutical marketers must leverage health beliefs and models to design comparatively more effective adherence-related online marketing programs.<\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"CIRCLE\">\n<li>Learn how self-efficacy predicts online consumers&#8217; health-related behavior  <\/li>\n<li>Define your online strategy and prioritize            spending on online marketing tactics<\/li>\n<\/ul>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn43-article04.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN43-04&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Measuring Consumer Sentiment About Prescription Drugs<\/strong> <\/p>\n<p> At a recent Pharma Marketing Talk podcast, John Mack spoke with Mark DePaoli, life sciences analyst at BrandIntel, an online information service, about mining CGC to evaluate consumer sentiment about pharmaceuticals. This article summarizes that discussion and presents a case study analysis comparing consumer sentiment of Botox vs. Restalyne.<\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"CIRCLE\">\n<li>The CGC\/UGC Landscape &#8211; some statistics<\/li>\n<li>Case Study: Botox vs. Restalyne<\/li>\n<li>Impact of Advertising on CGC<\/li>\n<li>Monitoring Adverse Events in Conversations<\/li>\n<\/ul>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn68-article03.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $9.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN68-03&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Merck Rejiggers Its Marketing Mix<\/strong> <\/p>\n<p> Adam Schechter, President of Merck US Human Health, made this statement not long ago at a Goldman Sachs healthcare conference: &#8216;Industry must embrace new ways of engaging physicians on their terms.&#8217;<\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"CIRCLE\">\n<li>Merck to Slash Field Force?<\/li>\n<li>Consumer Media Consumption Habits vs. Media Spend (Google chart)<\/li>\n<li>Customer Focus Means More Technology<\/li>\n<li>Engaging Customers on Their Terms<\/li>\n<li>Impact vs. Risk Analysis of Physician Marketing Channels (chart)<\/li>\n<\/ul>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn67-article01.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $9.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN67-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Midwestern eMarketing Values<\/strong> <\/p>\n<p> On the Internet it&#8217;s still about content, content, content. Some may consider this old-fashioned. But Siren Interactive, a midwestern interactive eMarketing firm, believes that valuable Internet content is a prime component to an effective eMarketing strategy for pharmaceutical companies. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn48-article04.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN48-04&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Online CME &#8211; A Glass Half-Full or Half-Empty?<\/strong> <\/p>\n<p> This article looks at data regarding online CME &#8211; number of physicians doing CME online, etc. It also includes a case study of a popular pharma-sponsored online CME program, which highlights the necessary ingredients for success.  <\/p>\n<p>  <a href=\"http:\/\/www.news.pharma-mkting.com\/pmn26-article01.pdf\"><b>Full Text Available &#8211; FREE<\/b><\/a>.   <\/p>\n<p\/>   <strong>Online and Offline Professional and Consumer Marketing<\/strong> <\/p>\n<p> Short summaries from the Pharmaceutical Marketing Global Summit provides information about how pharma marketing practices need to evolve.   <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn21-article03.pdf\">Click Here for Full Text<\/a><\/b> &#8211; FREE! (pdf).   <\/p>\n<p\/>    <strong>Paid Inclusion: Too Hot for Pharma Marketing?<\/strong> <\/p>\n<p> This article summarizes the issue of paid inclusion and presents results of the recent online Pharma Search Engine Marketing Survey.  <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn53-article04.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN53-04&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Patient Detailing at the Point of Care<\/strong> <\/p>\n<p> Return on DTC investment is decreasing and in the post-Vioxx marketing environment in which pharma marketers find themselves, there is a call for less advertising and more education. There are several new strategies and solutions available to pharmaceutical marketers that are designed to increase the education quotient of pharma marketing communications. One such solution is wireless Webpad developed by Phreesia for deployment in doctors&#8217; offices. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn48-article03.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN48-03&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Personalized e-Marketing &#8211; How can you create and profit from a customer&#8217;s lifetime experience?<\/strong> <\/p>\n<p> Instead of talking about CRM (Customer Relationship Management), Philippe Barzin, former Director of Connectivity at Johnson &amp; Johnson, focused on HRM or &#8220;Healthcare Relationship Management.&#8221; While CRM focuses on a single customer at any one point in time, HRM focuses on supporting the customer across multiple channels &#8211; Web, email, call center, field visits &#8211; and over a lifetime. Considering the physician customer first, Barzin cited research showing that physicians value many sources of contact with pharma companies and actually find online sources less valuable than offline! To demonstrate the effectiveness of &#8220;customer-oriented surround marketing&#8221; and personalization, Barzin used BabyCenter, a J&amp;J consumer-focused web site, as a case study.  <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn18-article01.pdf\">Click Here for Full Text<\/a><\/b> &#8211; FREE! (pdf).   <\/p>\n<p\/>  <strong>Pharma Marketing Stuck in Web 1.5<\/strong> <\/p>\n<p> In this guest article, author Richard Meyer, Senior eMarketing Manager, Medtronic, summarizes some of the key findings of the recent eMarketer report &#8216;Pharmaceutical Marketing Online: Stuck in Web 1.5.&#8217; <\/p>\n<p> Topics covered include: <\/p>\n<ul type=\"CIRCLE\">\n<li>The CGC\/UGC Landscape &#8211; some statistics<\/li>\n<li>Case Study: Botox vs. Restalyne<\/li>\n<li>Impact of Advertising on CGC<\/li>\n<li>Monitoring Adverse Events in Conversations<\/li>\n<\/ul>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn68-article04.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN68-04&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Pharma Online Spending<\/strong> <\/p>\n<p> An Interview with eMarketer Senior Analyst Lisa Phillips. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn59-article04.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN59-04&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Pharma&#8217;s Plodding Approach to eMarketing<\/strong> <\/p>\n<p> This article, written by health communications veteran, Harry Sweeney, is a frank assessment of the pharmaceutical industy&#8217;s plodding approach to e-communication and e-marketing based on a review of a recent industry conference. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn510-article02.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $6.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN510-02&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Prescription Drugs and the Health 2.0 Opportunity<\/strong>  <\/p>\n<p> <i>The eDrugSearch.com Community<\/i> <\/p>\n<p> eDrugSearch has expanded its mission by unveiling its own Health 2.0 venture: the eDrugSearch.com Community, which is a new social network for prescription drug consumers. The eDrugSearch.com Community hopes to help members make choices that save them money, and keep them safe, when buying drugs online. <\/p>\n<p> This articles reviews some of the features of this new Health 2.0 Web site. <\/p>\n<p> Topics and issues covered include: <\/p>\n<ul type=\"DISC\">\n<li>Health 2.0 Defined<\/li>\n<li>Strangers Sharing Stories<\/li>\n<li>Drug Ratings &amp; Reviews Section<\/li>\n<li>Should Pharma Marketers Participate?<\/li>\n<\/ul>\n<p>  <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $2.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN72-04&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p\/>  <strong>Proactive e-Marketing Plan<\/strong> <\/p>\n<p> Pharmaceutical companies can effectively implement e-marketing programs through strategic planning and by simply augmenting their traditional sales force, suggests Devin Paullin, vice president of operations at Physicians Interactive. Paullin outlines a 12-month strategy in which firms can proactively target physicians using electronic tools, or e-tools. He recommends that firms use traditional promotion solutions and modify those solutions using e-initiatives.   <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn25-article02.pdf\">Click Here for Full Text<\/a><\/b> &#8211; FREE! (pdf).   <\/p>\n<p\/>    <strong>Product Branding, e-Marketing May Be Underutilized<\/strong> <\/p>\n<p> Strengthened pharmaceutical branding and increased utilization of online marketing tools can have a significant impact on the revenue and market value of pharmaceutical firms, according to a presentation by Bill Trombetta, professor of pharmaceutical strategy and marketing at The Erivan K. Haub School of Business at St. Joseph&#8217;s University. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn25-article05.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN25-05&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Quality of Pharma-sponsored Health Information on the Internet<\/strong> <\/p>\n<p> With all the bad press recently about marketing directly to consumers and privacy concerns, perhaps it is time for the pharmaceutical industry to self-regulate marketing to consumers as well, especially via the Internet. What is the attitude of pharmaceutical professionals regarding the quality of pharma-sponsored health information on the Net? Does the industry perceive a problem in this area? To help answer this question, an online survey &#8211; Quality of Pharma-Sponsored Health Information on the Internet &#8211; was performed during the month of January, 2003. The results are summarized in this article.   <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn22-article01.pdf\">Click Here for Full Text<\/a><\/b> &#8211; FREE! (pdf).   <\/p>\n<p\/>     <strong>Ready or Not: Gearing Up for the Expansion of ePrescribing<\/strong> <\/p>\n<p> In a keynote address at a recent ePharma Summit conference held in Philadelphia, PA, Kevin Hutchinson, CEO and President of SureScripts, a company founded by the National Association of Chain Drug Stores (NACDS) and the National Community Pharmacists Association, looked at the changing landscape and inevitability of electronic prescribing (ePrescribing or eRx) and the implications and opportunities for the pharmaceutical industry. <\/p>\n<p>  <b>SPECIAL!<\/b> Includes: Pfizer&#8217;s Principles for Assuring Quality of Care by Electronic Prescribing Systems <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn36-article01.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $2.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN36-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Sales Effectiveness Meets eMarketing<\/strong> <\/p>\n<p> Steve Woodruff, Founder and Principal Consultant of Impactiviti, and John Mack team up to review eyeforpharma\u0092s Sales Effectiveness conference, which was co-located with the eCommunication &amp; Online Marketing Conference. <\/p>\n<p><b><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn510-article03.pdf\">Click Here for Full Text<\/a><\/b> &#8211; FREE! (pdf).   <\/p>\n<p\/>   <strong>Searching for Answers on Search Engine Marketing?<\/strong> <\/p>\n<p> Yahoo&#8217;s record earnings and Google&#8217;s IPO announcement are hot financial stories, but they also herald an important trend that is changing the way marketers think about the interactive channel. Search Engine Marketing, also known as SEM or Search, is one of the fastest-growing e-marketing strategies today. The author covers SEM techniques such as Paid Search, Paid Inclusion, and Natural Search, and suggests that to stay ahead, companies must develop sophisticated content strategies to win the war of visibility. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn35-article01.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN35-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Translate Industry Trends into the Optimal Promotional Strategy<\/strong> <\/p>\n<p> This is a summary of a recent presentation by David L. Stern, Vice President of Marketing for Metabolic and Endocrinology at Serono, Inc. Stern spoke from a marketer&#8217;s perspective about recent trends in the pharmaceutical industry and how to address them by developing better marketing programs. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn47-article03.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN47-03&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>Web 2.0 Pharma Marketing Tricks for Dummies<\/strong> <\/p>\n<p> Pharmaceutical marketers are having a field day pushing the envelope on the Internet and especially in the social networking, Web 2.0 arena &#8212; the new WILD, WILD WEST of the Internet. Many, however, are getting caught trying to perform the &#8216;tricks of the trade.&#8217; With just a little bit of guidance and tips from the masters, you can perform these tricks WITHOUT getting caught! <\/p>\n<p> Topics and issues covered include: <\/p>\n<ul type=\"DISC\">\n<li>Consumer-Generated Content &#8211; some data<\/li>\n<li>Why Neither the FDA nor PhRMA Will Be the Wiser<\/li>\n<li>HealthTrain, the Open Healthcare Manifesto<\/li>\n<li>The So-called &#8220;One-Click Rule&#8221;<\/li>\n<\/ul>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn68-article02.html\">Expanded Summary Available<\/a>.<\/i> <\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $9.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN68-02&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>A Web-based Therapy Management Program<\/strong> <\/p>\n<p> Cedric Tuck-Sherman, director of eBusiness for Baxter BioScience, discussed his company&#8217;s experience with creating and managing a web-based therapy management program for chronic diseases during a recent Patient Persistence, Compliance and Education seminar sponsored by EyeforPharma. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn41-article06.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN41-06&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>What You Need to Know About the &#8220;CAN-SPAM&#8221; Law<\/strong> <\/p>\n<p> Although the CAN-SPAM law is often portrayed as a white knight that will save us from dastardly e-mail spammers and pornographers, many of its provisions cover all commercial e-mail, even permission-based, opt-in e-mail. It is also applicable to B2B e-mail communications and one-to-one commercial e-mail messages such as e-mail from sales representatives to physicians. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn31-article01.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $4.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN31-01&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<\/p>\n<p><strong>YouPharma: New Rules for Pharma Marketing and Social Media<\/strong> <\/p>\n<p> Highlights from a Pharma Roundtable discussion and comments from several bloggers in the Pharma Blogosphere about pharma use of social media. <\/p>\n<p> <i><a href=\"http:\/\/www.news.pharma-mkting.com\/pmn64-article04.html\">Expanded Summary Available<\/a>.<\/i><\/p>\n<\/p>\n<p>   <b>Order and pay for this reprint now using your credit card&#8230;<\/b> <\/p>\n<p\/><b>ONLY $9.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN64-04&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p>    <a href=\"#top\"><i>Return to top&#8230;<\/i><\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.<\/p>\n","protected":false},"author":2,"featured_media":14051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,9],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharma Marketing News - eMarketing\/Internet Reprints - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News - eMarketing\/Internet Reprints - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/\" \/>\n<meta property=\"og:site_name\" content=\"Pharma Marketing Network\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-01T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-26T03:33:34+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/Reprints-Featured-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"744\" \/>\n\t<meta property=\"og:image:height\" content=\"487\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pharma Guy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pharma Guy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/\",\"name\":\"Pharma Marketing News - eMarketing\/Internet Reprints - Pharma Marketing Network\",\"isPartOf\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\"},\"datePublished\":\"2012-01-01T00:00:00+00:00\",\"dateModified\":\"2019-02-26T03:33:34+00:00\",\"author\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\"},\"breadcrumb\":{\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pharma Marketing News &#8211; eMarketing\/Internet Reprints\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/\",\"name\":\"Pharma Marketing Network\",\"description\":\"Pharma Marketing Network\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1\",\"name\":\"Pharma Guy\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/\",\"url\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"contentUrl\":\"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g\",\"caption\":\"Pharma Guy\"},\"description\":\"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.\",\"url\":\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pharma Marketing News - eMarketing\/Internet Reprints - Pharma Marketing Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/","og_locale":"en_US","og_type":"article","og_title":"Pharma Marketing News - eMarketing\/Internet Reprints - Pharma Marketing Network","og_description":"Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.","og_url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/","og_site_name":"Pharma Marketing Network","article_published_time":"2012-01-01T00:00:00+00:00","article_modified_time":"2019-02-26T03:33:34+00:00","og_image":[{"width":744,"height":487,"url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/03\/Reprints-Featured-Image.jpg","type":"image\/jpeg"}],"author":"Pharma Guy","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pharma Guy","Est. reading time":"23 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/","name":"Pharma Marketing News - eMarketing\/Internet Reprints - Pharma Marketing Network","isPartOf":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website"},"datePublished":"2012-01-01T00:00:00+00:00","dateModified":"2019-02-26T03:33:34+00:00","author":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1"},"breadcrumb":{"@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnemktingreprints-test\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/"},{"@type":"ListItem","position":2,"name":"Pharma Marketing News &#8211; eMarketing\/Internet Reprints"}]},{"@type":"WebSite","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#website","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/","name":"Pharma Marketing Network","description":"Pharma Marketing Network","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/763fc249c59c91ce203db612d81a75a1","name":"Pharma Guy","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/#\/schema\/person\/image\/","url":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","contentUrl":"http:\/\/2.gravatar.com\/avatar\/87853617a5e31233716811d09cdefdf7?s=96&d=identicon&r=g","caption":"Pharma Guy"},"description":"Pharmaguy\u2122 is a \u201cconstructive critic\u201d of pharma marketing and publishes commentary on the Pharma Marketing Blog and on Scoop.it.","url":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/author\/ehs-pharmaguy\/"}]}},"_links":{"self":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/12840"}],"collection":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/comments?post=12840"}],"version-history":[{"count":1,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/12840\/revisions"}],"predecessor-version":[{"id":12900,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/posts\/12840\/revisions\/12900"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media\/14051"}],"wp:attachment":[{"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/media?parent=12840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/categories?post=12840"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/tags?post=12840"},{"taxonomy":"topic","embeddable":true,"href":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-json\/wp\/v2\/topic?post=12840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}