{"id":12828,"date":"2005-01-01T00:00:00","date_gmt":"2005-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmnsupplements\/"},"modified":"2019-02-26T03:33:20","modified_gmt":"2019-02-26T03:33:20","slug":"pmnsupplements","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnsupplements\/","title":{"rendered":"Pharma Marketing News – Special Supplements"},"content":{"rendered":"

Special Supplements<\/b> <\/p>\n

The following Special Supplements bundle together several popular single-topic reprints at a greatly discounted price compared to ordering the reprints individually. If you would rather order individual reprints, please return to the Reprint Order Page<\/a>. <\/p>\n<\/p>\n\n

eDetailing Supplement<\/a><\/b> <\/dt>\n
In the rush to gain Share of Voice by increasing the frequency and reach of sales calls, pharmaceutical companies may have lost sight of the value that the “detail person” has given to physicians in past years. <\/p>\n

The declining sales force return on investment may signal that a significant adjustment will take place in how pharma companies market and sell their products to physicians. Many experts–not the least of which are the experts cited in this Special Supplement–think that eDetailing fits the bill for a solution to declining physician marketing ROI. <\/p>\n

This Special Supplement to Pharma Marketing News<\/i> brings together in one convenient document several topics and case studies on eDetailing that have been previously published in Pharma Marketing News<\/i>. <\/p>\n

The resultant collective wisdom of many experts both inside pharmaceutical companies and outside provide a frank assessment of the role and impact of eDetailing on physician marketing as well as the challenges that lie ahead. <\/p>\n

Click here for more information about this Special Supplement<\/b><\/a> and an online order form<\/b><\/a>. <\/p>\n<\/p>\n<\/dd>\n

Return to top…<\/i><\/a> <\/p>\n\n","protected":false},"excerpt":{"rendered":"

Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). It is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help susbcribers keep up to date on best practices and network with their peers.<\/p>\n","protected":false},"author":2,"featured_media":14051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,9],"tags":[],"topic":[],"acf":[],"yoast_head":"\nPharma Marketing News - Special Supplements - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnsupplements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Marketing News - Special Supplements - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"Pharma Marketing News is the monthly e-newsletter of the Pharma Marketing Network (www.pharma-mkting.com). 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