{"id":12826,"date":"2006-01-01T00:00:00","date_gmt":"2006-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmnsupplementsocmediamktingplus\/"},"modified":"2019-02-26T03:33:19","modified_gmt":"2019-02-26T03:33:19","slug":"pmnsupplementsocmediamktingplus","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnsupplementsocmediamktingplus\/","title":{"rendered":"Pharma Marketing News Special Supplement: Social Media Pharma Marketing"},"content":{"rendered":"<p>  <b>Social Media Pharma Marketing<br \/><\/b> <b>Damned If You Do, Damned If You Don&#8217;t?<\/b> <\/p>\n<p> <a href=\"http:\/\/www.virsci.com\/PMNSupplementSocMediaMktingPLUS.htm\"> <img loading=\"lazy\" decoding=\"async\" alt=\"Social Media Pharma Marketing Cover\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/SMMcover.jpg\" width=\"220\" height=\"306\" border=\"1\" hspace=\"10\" align=\"left\"\/><\/a> <\/p>\n<p>  It is generally agreed that the return on investments (ROI) for traditional media like print and TV is declining. A new approach to the way forward in pharma marketing is needed and is actively being pursued by pharmaceutical marketers and their ad agencies.  <\/p>\n<p> Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new &#8220;social media&#8221; tools available to it and extricate itself from its moribund situation of declining ROI? <\/p>\n<p> These new tools &#8212; lumped under the heading &#8220;social networking&#8221; or &#8220;Web 2.0 &#8212; are big topics of discussion at many pharmaceutical marketing conferences. The question is, will pharma marketers embrace them, learn how to use them, and will they see benefits?  <\/p>\n<p> This collection of <i>Pharma Marketing News<\/i> articles, blog posts, and survey results provides you with an excellent introduction to the many issues involved in social media pharma marketing. <br clear=\"all\"\/><\/p>\n<p> With support from: <br \/><a href=\"http:\/\/blog.mergerx.com\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/MERGE_Rx_Logo_248x76.jpg\" alt=\"MergeRx\" width-124=\"\" height=\"38\" border=\"0\"\/><\/a> <br clear=\"all\"\/><\/p>\n<p> <b>ORDER HERE<\/b> <\/p>\n<p> Order and pay for this Special Supplement now using your credit card&#8230; <\/p>\n<p><b>ONLY $12.95<\/b> <\/p>\n<p>(SAVE $17) when you use the code <b>SMM419MJ<\/b><br \/>Download PDF files immediately after paying. You get: <\/p>\n<ul>\n<li>Social Media Pharma Marketing Supplement     <\/li>\n<li>Reprint 73-05: Pharma&#8217;s Social Media Marketing Readiness Score <\/li>\n<\/ul>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN-SMM-SUPP-PLUS&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p> <b>SUPPLEMENT TABLE OF CONTENTS (49 pages)<\/b><\/p>\n<ul>\n<li>Introduction: Is a New Approach Needed?<\/li>\n<li>Pharma Marketing Stuck in Web 1.5<\/li>\n<p> Does Regulation Cause e-Inertia? <\/p>\n<li>Social Network Marketing: The Wisdom of the Crowd<\/li>\n<li>Blogs and the Pharmaceutical Industry<\/li>\n<li>Rate Your Social Media Marketing Readiness<\/li>\n<li>A Primer on Pharma Employee Blogging: It Can Be Done<\/li>\n<li>Wikis and Social Networks for Marketing &amp; Sales Collaboration<\/li>\n<li>Buzz &#8216;n Blog Marketing<\/li>\n<li>Buzz &#8216;n Blog Pharma Marketing Survey Results<\/li>\n<li>YouPharma: Rules for Pharma Social Media Marketing<\/li>\n<li>Web 2.0 Pharma Marketing Tricks for Dummies<\/li>\n<li>Rules of Engagement<\/li>\n<li>Influencing the Dialogue: A Few Simple Rules<\/li>\n<li>New Social Media Regulatory Framework<\/li>\n<li>Collaborating with Online Physician Communities: Sermo Case Study<\/li>\n<li>Chantix: An Opportunity for Social Marketing<\/li>\n<li>Social Network Analysis: Use in Obesity Drug Marketing<\/li>\n<li>Blogs vs. DTC: What&#8217;s Best for Consumers?<\/li>\n<\/ul>\n<p>  <b>ORDER HERE<\/b> <\/p>\n<p> Order and pay for this Special Supplement now using your credit card&#8230; <\/p>\n<p><b>ONLY $12.95<\/b> <\/p>\n<p>(SAVE $17) when you use the code <b>SMM419MJ<\/b><br \/>Download PDF files immediately after paying. You get: <\/p>\n<ul>\n<li>Social Media Pharma Marketing Supplement     <\/li>\n<li>Reprint 73-05: Pharma&#8217;s Social Media Marketing Readiness Score <\/li>\n<\/ul>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMN-SMM-SUPP-PLUS&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a> <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p\/>  <a href=\"#top\"><i>Return to top&#8230;<\/i><\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical social media, Web 2.0 marketing.<\/p>\n","protected":false},"author":2,"featured_media":14051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,9],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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