{"id":12821,"date":"2006-01-01T00:00:00","date_gmt":"2006-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmnsupplementsfe-bak\/"},"modified":"2019-02-26T03:33:17","modified_gmt":"2019-02-26T03:33:17","slug":"pmnsupplementsfe-bak","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnsupplementsfe-bak\/","title":{"rendered":"PMN Special Supplement: Increase Physician Access and Detailing Effectiveness"},"content":{"rendered":"<p>  Special Supplement<br \/>  <b>Increase Physician Access and Detailing Effectiveness<\/b> <\/p>\n<p> <a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSupplementSFE.htm\"> <img loading=\"lazy\" decoding=\"async\" alt=\"SFE Supplement Cover\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/sfe_cover.jpg\" width=\"220\" height=\"310\" border=\"1\" hspace=\"10\" align=\"left\"\/><\/a> <b>OVERVIEW<\/b><\/p>\n<p>  Everyone knows that pharma sales reps are less effective than they used to be. Although the pharmaceutical sales force has doubled between 1995 and 2000, the number of audited calls has only increased by 10%.  <\/p>\n<p> Through articles and real-world case studies this Special Supplement presents the collective wisdom of many marketing experts who offer solutions to the problem of decreasing sales rep effectiveness and decreasing return on the physician marketing dollar. <\/p>\n<p> The information in this Special Supplement is certain to give you a better understanding of the issues relating to physician access and how to improve the effectiveness of your physician marketing and sales campaigns. <\/p>\n<p> See <a href=\"#toc\">Table of Contents<\/a> below&#8230;   <\/p>\n<\/p>\n<p> <b>ORDER HERE<\/b> <\/p>\n<p> Order and pay for this Special Supplement now using your credit card&#8230; <\/p>\n<p><b>ONLY $29.95<\/b><br \/>Download PDF file immediately after paying:  <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;i=PMNeSfeSUPP&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/btn_cart_LG.gif\" border=\"0\" alt=\"Add to Cart\"\/><\/a>   <\/p>\n<p> <a href=\"https:\/\/www.e-junkie.com\/ecom\/gb.php?c=cart&amp;cl=16826&amp;ejc=2\" target=\"ej_ejc\" class=\"ec_ejc_thkbx\" onclick=\"javascript:return EJEJC_lc(this);\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2009\/01\/ej_view_cart.gif\" border=\"0\" alt=\"View Cart\"\/><\/a> ]]><\/p>\n<p>    If you wish to be invoiced and\/or pay by check or credit card offline, please use:<br \/><b><a href=\"http:\/\/www.news.pharma-mkting.com\/PMNSuppSFEOrderForm.pdf\">Printable Order Form<\/a><\/b>  <\/p>\n<\/p>\n<hr\/>\n<p>  <b>TABLE OF CONTENTS<\/b>    <\/p>\n<ul type=\"CIRCLE\">\n<li>A Crisis in Professional Detailing&#8230; pg. 2 <\/li>\n<li>Marketing&#8217;s Role in Limiting Physician Access&#8230; pg. 4 <\/li>\n<li>Finding the &#8220;Right Stuff&#8221; to Revitalize Sales Productivity&#8230; pg. 6 <\/li>\n<li>Facilitating Physician Access and Education Through Online Conferencing&#8230; pg. 7 <\/li>\n<li>The Targeted Model&#8230; pg. 9 <\/li>\n<li>Limbic Market Research&#8230; pg. 11 <\/li>\n<li>Intelligent Online Sampling Strategies&#8230; pg. 13 <\/li>\n<li>Increase Prescription Sales with Smart Tools at the Point of Care&#8230; pg. 16 <\/li>\n<li>A Novel Approach to Communicating with Physicians&#8230; pg. 18 <\/li>\n<li>Increase Sales Representative Performance and Productivity by Building Collaborative Physician Relationships&#8230; pg. 20 <\/li>\n<li>Promoting Pull Through Prescriptions via Value-Added Free Medical Practice Web Sites and Patient Education&#8230; pg. 21 <\/li>\n<li>Gauging Physician Behavior and CE Impact with Two-Way, Real Time, Web-Based Technology&#8230; pg. 22 <\/li>\n<li>Live, Online, Interactive Conference with Experts to Provide Detailed Product Information to Physicians&#8230; pg. 23 <\/li>\n<li>Audio with Synchronized Visuals Streaming Over Low Bandwidth Internet Connections for Physician Detailing&#8230; pg. 24 <\/li>\n<li>Online Content Management System for Sales and Marketing Representatives&#8230; pg. 25<\/li>\n<\/ul>\n<p> LIST OF FIGURES <\/p>\n<ul type=\"CIRCLE\">\n<li>Percentage of Physicians Indicating Sales Rep Attribute is Valuable <\/li>\n<li>US promotional Spending by Pharma Breakout <\/li>\n<li>Impact of Sampling on Physician Prescribing <\/li>\n<li>Pharmaceutical Marketing Influence on Physician Prescribing <\/li>\n<li>Percent of Physicians Rating Information Services Good or Excellent (Internet, Reps, Journals, Symposia) <\/li>\n<li>PDR Subscriber Survey  <\/li>\n<li>MD Consult Survey <\/li>\n<li>Sources for Learning Prescribing Information<\/li>\n<\/ul>\n<p\/>  <a href=\"#top\"><i>Return to top&#8230;<\/i><\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Special Supplement to Pharma Marketing News brings together in one convenient document several topics and case studies on gaining physician access and marketing to physicians.<\/p>\n","protected":false},"author":2,"featured_media":14051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,9],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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