{"id":12818,"date":"2006-01-01T00:00:00","date_gmt":"2006-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmnsupplementphysedspecialoffer\/"},"modified":"2019-02-26T03:33:17","modified_gmt":"2019-02-26T03:33:17","slug":"pmnsupplementphysedspecialoffer","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnsupplementphysedspecialoffer\/","title":{"rendered":"Pharma Marketing News Special Supplement: Physician Education"},"content":{"rendered":"<p>  Special Supplement &#8211; Half-Price Offer!<\/p>\n<p>  Thank you for your interest in the &#8220;Welcome to the CME Laundromat!&#8221; podcast (<a href=\"http:\/\/www.talk.pharma-mkting.com\/show023.htm\">access audio archive here<\/a>). This special half-price offer is just for you! <\/p>\n<p>  <b>Physician Education<br \/><\/b>Key Opinion Leaders, Medical Science Liaisons, &amp; CME   <br \/><i>A New Addition to the Pharma Marketing News Archives!<\/i>  <\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"PhysEd Supplement Cover\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/PhysEdcover.jpg\" width=\"220\" height=\"306\" border=\"1\" hspace=\"10\" align=\"left\"\/><b>OVERVIEW<\/b><\/p>\n<p>  It&#8217;s a new era for pharmaceutical company support of physician education. New guidelines and regulations from various governmental and non-governmental regulatory bodies have come into play during the past few years. The second event defining this new era was the withdrawal of Vioxx from the market in 2004 and the subsequent re-emergence of the importance of physicians as &#8220;learned intermediaries.&#8221;   <\/p>\n<p> More than ever, it is important to educate physicians about new drugs and to keep this education separate from the marketing function of the company yet aligned with commercial goals.  <\/p>\n<p> This Special Supplement to Pharma Markeing News is critical reading for pharmaceutical companies and physician education service providers wishing to understand the new roles of key opinion leader physicians (KOLs) and medical science liaisons (MSLs) in the physician education process.  <br clear=\"all\"\/><\/p>\n<p> Order and pay for this Special Supplement online now using your credit card. PDF file delivered to you by email (usually within minutes of placing your order). <\/p>\n<p><b>ONLY $14.95<\/b> &#8211; <\/p>\n<p> <b>SPECIAL LIMITED TIME OFFER!<\/b>  <\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2006\/01\/pixel.gif\" width=\"1\" height=\"1\"\/><\/p>\n<\/p>\n<p>  <b>TABLE OF CONTENTS<\/b>    <\/p>\n<ul type=\"CIRCLE\"><b>Regulations &amp; Guidelines<\/b>:<\/p>\n<li>Compliance with (Some) ACCME Rules Not So Easy&#8230; pg. 2 <\/li>\n<li>Return on Physician Education&#8230; pg. 4 <\/li>\n<li>PhRMA Code Helps Re-define Roles of Medical Affairs and Marketing&#8230; pg. 5 <\/li>\n<li>Responding to the Challenges of Evolving Regulation&#8230; pg. 8\n<p> <b>KOLs and MSLs<\/b>:<\/p>\n<\/li>\n<li>Developing Win-Win Key Opinion Leader Relationships&#8230; pg. 9 <\/li>\n<li>Thought-Leader Management: A Challenge Met&#8230; pg. 12 <\/li>\n<li>Medical Science Liaisons: Working between Two Worlds&#8230; pg. 14 <\/li>\n<li>MSL Role in Educational Development&#8230; pg. 17  <\/li>\n<li>Motivating &amp; Retaining the MSL: What Makes MSLs Tick&#8230; pg. 18 <\/li>\n<li>Managing Medical Science Liaisons from Afar&#8230; pg. 19 <\/li>\n<li>Give Docs What They Want&#8230; pg. 20<\/li>\n<p> <b>CME<\/b>:<\/p>\n<li>Provider-Pharmaceutical Partnerships: Are They Possible Without Conflict of Interest?&#8230; pg.21 <\/li>\n<li>When Is Commercial Support Appropriate for CME Activities?&#8230; pg. 22 <\/li>\n<li>Return on CME: Are Pharma Companies Getting Desired Outcomes?&#8230; pg. 24 <\/li>\n<li>A Strategic Approach to CME Offers High Return on Education Investment&#8230; pg. 26 <\/li>\n<\/ul>\n<p> <b>ORDER HERE<\/b><\/p>\n<p>  Order and pay for this Special Supplement online now using your credit card. PDF file delivered to you by email (usually within minutes of placing your order). <\/p>\n<p><b>ONLY $14.95<\/b> &#8211; <\/p>\n<p> <b>SPECIAL LIMITED TIME OFFER!<\/b>  <\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2006\/01\/pixel.gif\" width=\"1\" height=\"1\"\/>  <\/p>\n<p\/>\n<p\/>  <a href=\"#top\"><i>Return to top&#8230;<\/i><\/a>  <\/p>\n<p\/>\n","protected":false},"excerpt":{"rendered":"<p>This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical company sponsored physician education, key opinioin leader management, the role of medical science liaisons, and continuing medical education.<\/p>\n","protected":false},"author":2,"featured_media":14051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,9],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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