{"id":12815,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmnsupplementmcmrelmkting\/"},"modified":"2019-02-26T03:33:16","modified_gmt":"2019-02-26T03:33:16","slug":"pmnsupplementmcmrelmkting","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnsupplementmcmrelmkting\/","title":{"rendered":"Pharma Marketing News Special Supplement: Multichannel Relationship Marketing"},"content":{"rendered":"

Multichannel Relationship Marketing Multichannel is really a tactic that is part of a relationship marketing strategy.
\"MCM“Multichannel pharma marketing is conceptually relatively simple to understand, but incredibly difficult in practice,” says Len Starnes, former Head of Digital Marketing & Sales, General Medicine at Bayer Schering Pharma. “That said, multichannel is not a transient phenomenon, it’s here to stay.”<\/p>\n

This collection of Pharma Marketing News articles, blog posts, podcasts, and survey results focuses mainly on issues related to multichannel marketing to physicians.<\/p>\n

These days, pharma marketers cannot rely solely on reaching physician clients via sales reps and print journal ads. Digital channels — including the Web, social media, and mobile — are increasingly being used by physicians to access information about pharma brands.<\/p>\n

Multichannel is really a tactic that is part of a relationship marketing strategy, which uses various interactive media to develop, maintain, and foster a relationship with a current and prospective customers to maximize need satisfaction, share of mind and budget, and nurture loyalty and, ultimately, advocacy of the brand of a product or service. <\/p>\n

47 pages<\/i>.

TABLE OF CONTENTS<\/b> <\/p>\n