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eMarketing is a challenge for the pharmaceutical industry. It is widely known that the percent of the pharmaceutical marketing budget spent in the “e” space has remained below 5% since the dawn of the commercial Internet! <\/p>\nePharma Marketing Volume 1eMarketing is a challenge for the pharmaceutical industry. It is widely known that the percent of the pharmaceutical marketing budget spent in the “e” space has remained below 5% since the dawn of the commercial Internet! <\/p>\n
Many experts, however, believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet. <\/p>\n
The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement. <\/p>\n
approx. 45 pages<\/i>. <\/p>\n
TABLE OF CONTENTS<\/b> <\/p>\nRegulations, Laws, Best Practices, Trends<\/b>:<\/p>\n