{"id":12806,"date":"2005-01-01T00:00:00","date_gmt":"2005-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/pmnsupplementepharmaspecial\/"},"modified":"2019-02-26T03:33:12","modified_gmt":"2019-02-26T03:33:12","slug":"pmnsupplementepharmaspecial","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/pmnsupplementepharmaspecial\/","title":{"rendered":"Special ePharma Marketing Supplement Offer"},"content":{"rendered":"<p>  Special Supplement:    <b>ePharma Marketing<\/b> <\/p>\n<p>  <b>This is a Special Offer at a REDUCED PRICE as a THANK YOU for odering a related reprint in the past!<\/b> <\/p>\n<p> <img loading=\"lazy\" decoding=\"async\" alt=\"ePharma Supplement Cover\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/eMktingcover.jpg\" width=\"220\" height=\"306\" border=\"1\" hspace=\"10\" align=\"left\"\/><b>OVERVIEW<\/b><\/p>\n<p>  eMarketing is a challenge for the pharmaceutical industry. It is widely known that the percent of the pharmaceutical marketing budget spent in the &#8220;e&#8221; space has remained below 5% since the dawn of the commercial Internet! <\/p>\n<p> Many experts, however, believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet. <\/p>\n<p> The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.   <br clear=\"all\"\/><\/p>\n<p> <b><a href=\"#order\">ORDER NOW!<\/a><\/b><\/p>\n<\/p>\n<p>  <b>TABLE OF CONTENTS<\/b>    <\/p>\n<ul type=\"CIRCLE\"><b>Regulations, Laws, Best Practices, Trends<\/b>:<\/p>\n<li>Applying FDA Marketing Regulations to Internet Promotions&#8230; pg. 2 <\/li>\n<li>Immutable Laws of DTC Domain Naming&#8230; pg. 2 <\/li>\n<li>Table: Selected Pharmaceutical Website Marketing Violations&#8230; pg. 3 <\/li>\n<li>E-mail Marketing Best Practices for Pharma&#8230; pg. 4 <\/li>\n<li>Some State and Federal Laws Impacting E-mail Marketing&#8230; pg. 6 <\/li>\n<p> <b>Physician-focused eMarketing<\/b>:<\/p>\n<li>eDetailing: Yesterday, Today and Tomorrow&#8230; pg. 9 <\/li>\n<li>The Role of Tablet PCs in Pharma Sales and Marketing&#8230; pg. 13  <\/li>\n<li>DocCheck: Das Portal&#8230; pg. 16 <\/li>\n<li>How European Physicians use the Internet&#8230; pg. 17 <\/li>\n<li>The European eMarketing Scene&#8230; pg. 20 <\/li>\n<li>European Online Marketing and eDetailing Survey Results&#8230; pg. 24 <\/li>\n<li>ePrescribing: What Role Should Pharma Play?&#8230; pg. 25 <\/li>\n<p> <b>Consumer-focused eMarketing<\/b>:<\/p>\n<li>Searching for Answers on Search Engine Marketing?&#8230; pg. 28 <\/li>\n<li>The Absolute, Relative, and Incremental ROI of DTC eMarketing&#8230; pg. 31 <\/li>\n<li>cDetailing: Addressing the Consumer Education Gap&#8230; pg. 33 <\/li>\n<li>Blogs and the Pharmaceutical Industry&#8230; pg. 36 <\/li>\n<li>Paid Inclusion: Too Hot for Pharma Marketing?&#8230; pg. 39 <\/li>\n<li>Online Health-Related Stats Cited by Google&#8230; pg. 40 <\/li>\n<li>Can Health Web Sites Improve Compliance?&#8230; pg. 44  <\/li>\n<\/ul>\n<p> <b>ORDER HERE<\/b><br \/> Order and pay for this Special Supplement now using your credit card. <\/p>\n<p>  <b>ONLY $14.95<\/b>   <\/p>\n<p> PDF file delivered to you by email (usually within minutes of placing your order):  <\/p>\n<\/p>\n<p>  If you wish to order and pay by check or credit card offline, please use:<br \/><b><a href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/news\/special\/PMNEPHARMAspecOrder.pdf\">Printable Order Form<\/a><\/b> <\/p>\n<p> Or call <b>215-504-4164<\/b> to place your order by phone (9 AM through 5 PM Eastern US time, Monday through Friday).  <\/p>\n<p\/>  <a href=\"#top\"><i>Return to top&#8230;<\/i><\/a>  <\/p>\n<p\/>\n","protected":false},"excerpt":{"rendered":"<p>This Special Supplement to Pharma Marketing News brings together in one convenient document several topics relating to pharmaceutical eMarketing to physicians and consumers.<\/p>\n","protected":false},"author":2,"featured_media":14051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,9],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - 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