{"id":12785,"date":"2006-01-01T00:00:00","date_gmt":"2006-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/futuremarketingmix\/"},"modified":"2019-02-26T03:30:28","modified_gmt":"2019-02-26T03:30:28","slug":"futuremarketingmix","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/articles\/futuremarketingmix\/","title":{"rendered":"Future Marketing Mix"},"content":{"rendered":"

\"Pharma<\/a> Pharma Marketing News<\/b> <\/p>\n

Article Reprints and Special Supplements<\/a><\/b> <\/p>\n

Complete Back Issues Available<\/b><\/a><\/p>\n

(click for access) <\/p>\n

Each issue of Pharma Marketing News<\/b> is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help subscribers keep up to date on best practices and network with their peers. <\/p>\n

The Future of Brand Marketing: Will You be in the Mix? <\/p>\n

As pharma marketers explore new channels for the future marketing mix allocated to their campaigns, care should be taken to balance impact with “risk” — risk of increased regulation, bad publicity, and consumer pushback. Attendees of CBI’s Pharmaceutical Media Mix Summit<\/a> will learn how to optimize the media mix to achieve the greatest impact, with the least risk and the highest ROI.<\/i> — John Mack, Editor, Pharma Marketing News <\/p>\n

Download the Presentation: The Future of Brand Marketing: Will You be in the Mix?<\/a> (pdf) <\/p>\n\n

Special Supplement
Relationship Marketing
<\/b> Direct, Targeted, Permission-based Marketing Builds Relationships, Increases ROI and Improves Patient Compliance
A New Addition to the Pharma Marketing News Archives!<\/i> <\/p>\n

\"Rel<\/a> OVERVIEW<\/b><\/p>\n

Many experts agree that Relationship Marketing (RM) should be a natural for the pharmaceutical industry, which needs to support the long-term use of their products and help patients remain compliant with their treatment regime. <\/p>\n

But not many pharmaceutical marketers understand what relationship marketing is and how it differs from other forms of marketing that they traditionally employ. <\/p>\n

This collection of Pharma Marketing News articles, blog posts, and survey results provides you with an excellent introduction to the many facets and uses of pharmaceutical relationship marketing.
<\/p>\n

ORDER NOW!<\/a><\/b><\/p>\n<\/p>\n

TABLE OF CONTENTS<\/b>
30 Pages <\/p>\n