{"id":12760,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show249\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show249","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show249\/","title":{"rendered":"Hacking Healthcare: #ALLin Campaign Gets Close to Patients"},"content":{"rendered":"

Hacking Healthcare #ALLin Campaign Gets Close to Patients
Pharmaguy interviews Wendy Blackburn<\/b>, Executive Vice President at In Touch Solutions (see Bio<\/a>). Wendy talks about her company’s #ALLin campaign to document patient stories, how she became a digitally-savvy woman pharma “pioneer,” and her views on how digital devices such as wearables will transform the pharmaceutical and healthcare industries.<\/p>\n

Recorded on Friday, 29 April 2016<\/b><\/p>\n

You can also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the archived audio podcast. This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!). <\/p>\n

Background<\/b>
Intouch Solutions Inc. is going #ALLin for its yearlong cross-country campaign, which involves traveling with a custom Airstream trailer and hosting health hackathons.<\/p>\n

The idea for the campaign began with Intouch Solutions’ new purpose statement, which it adopted late last summer: Hacking health care for the people.<\/p>\n

Overland Park-based Intouch Solutions is traveling across the country with an Airstream trailer, asking people, “What’s your story?”<\/p>\n

“It’s a bold and ambitious statement, but we felt like it was important and it fit who we are and who we want to be, but we needed a campaign or a program to bring that to life,” Intouch Solutions Executive Vice President Wendy Blackburn said.<\/p>\n

Questions\/Topics of Discussion<\/b> <\/p>\n