{"id":12754,"date":"2014-01-01T00:00:00","date_gmt":"2014-01-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show243\/"},"modified":"2014-01-01T00:00:00","modified_gmt":"2014-01-01T00:00:00","slug":"show243","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show243\/","title":{"rendered":"Pharma’s Use of Medical Conference Hashtags: Is It Unregulated “Backchannel” Promotion?"},"content":{"rendered":"

Pharma’s Use of Medical Conference Hashtags Is It Unregulated “Backchannel” Promotion?
Pharmaguy interviews Len Starnes<\/b>, a digital consultant (see Bio<\/a>), who critiques a #MICEproject report, which concluded that the pharmaceutical industry uses medical conference hashtags as unregulated “backchannels” to exert an equal or greater amount of influence than healthcare providers.<\/p>\n

Recorded on Wednesday, 5 August 2015<\/b><\/p>\n

You can also visit this Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the archived audio podcast. This show and ALL Pharma Marketing Talk shows are available as podcasts via PMT on iTunes<\/b><\/a> (FREE!). <\/p>\n

Background<\/b>
Abstract of Study: Twitter backchannels are increasingly popular at medical conferences. A variety of user groups, including healthcare providers and third party entities (e.g., pharmaceutical or medical device companies) use these backchannels to communicate with one another. These backchannels are unregulated and can allow third party commercial entities to exert an equal or greater amount of influence than healthcare providers. Third parties can use this influence to promote their products or services instead of sharing unbiased, evidence-based information. In the #MICEproject we quantified the influence that third party commercial entities had in 13 major medical conferences.<\/p>\n

Questions\/Topics of Discussion<\/b> <\/p>\n