{"id":12751,"date":"2015-07-01T00:00:00","date_gmt":"2015-07-01T00:00:00","guid":{"rendered":"http:\/\/www.pharma-mkting.com\/uncategorized\/show240\/"},"modified":"2019-03-01T21:37:53","modified_gmt":"2019-03-01T21:37:53","slug":"show240","status":"publish","type":"post","link":"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show240\/","title":{"rendered":"Mobile Gaming Mechanics Improves Sales Force Effectiveness: Qstream&#8217;s Pharma Sales Performance Platform"},"content":{"rendered":"\n<p>Mobile Gaming Mechanics Improves SFE Qstream&#8217;s Pharma Sales Performance Platform<br>PharmaGuy interviews <b>Duncan Lennox<\/b> (see <a href=\"#bio\">Bio<\/a>), CEO and Co-founder of Qstream, which is a mobile sales performance platform. We discuss Qstream&#8217;s use of game mechanics and mobile technology to increase pharmaceutical sales force effectiveness (SFE).<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" width=\"100%\" height=\"180px\" src=\"\/\/percolate.blogtalkradio.com\/offsiteplayer?hostId=755&amp;episodeId=7735233\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/figure>\n\n\n\n<p>Recorded on <b>Wednesday, 1 July 2015<\/b><\/p>\n\n\n\n<p>Check Out Business Podcasts at Blog Talk Radio with <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\" rel=\"nofollow\">Pharmaguy<\/a> on BlogTalkRadio<\/p>\n\n\n\n<p>You can also visit this <a href=\"http:\/\/www.blogtalkradio.com\/pharmaguy\/2015\/07\/01\/use-of-gaming-mechanics-mobile-technology-to-boost-pharma-sales-performance\"><b>Pharma Marketing Talk Segment Page<\/b><\/a> to listen to the archived audio podcast. This show and ALL Pharma Marketing Talk shows are available as podcasts via <a href=\"http:\/\/phobos.apple.com\/WebObjects\/MZStore.woa\/wa\/viewPodcast?id=206436329\"><b>PMT on iTunes<\/b><\/a> (FREE!).<\/p>\n\n\n\n<p><b>Questions\/Topics of Discussion<\/b><\/p>\n\n\n\n<ul><li>Why is game mechanics playing a larger role in pharma companies&#8217; mobile-first sales strategy? What industry factors are behind this change(s)?<\/li><li>What is the difference between game mechanics and gamification? Why is that important to know?<\/li><li>Studies show that reps &#8212; even those with extensive market and product training &#8212; will forget up to 79% of new information within days and months. Can you explain this &#8220;forgetting curve?&#8221; How does game mechanics solve this challenge?<\/li><li>Game mechanics-based sales performance methodologies can help sales reps but what about their managers? What kinds of data do sales managers have access to?<\/li><li>Explain how game mechanics might help a typical pharma salesforce?<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><b>Guest Bios<\/b><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/wp-content\/uploads\/2019\/02\/Duncan_Lennox_100x125.jpg\" alt=\"Duncan Lennox\"\/><\/figure>\n\n\n\n<p><b>Duncan Lennox<\/b> is CEO and co-founder of Qstream, a mobile, sales performance platform for driving high-performance teams. Under Duncan&#8217;s leadership and strategic vision, Qstream has captured the attention of some of the world&#8217;s largest enterprise technology, financial services and life sciences accounts, including 12 of the top 15 pharmaceutical companies. Headquartered in Burlington, MA, Duncan established the company&#8217;s European headquarters and R&amp;D center in Dublin in 2013 to serve as the epicenter for the firm&#8217;s global expansion. A recognized expert, he lends his knowledge on sales force performance, predictive analytics, mobility, and entrepreneurship at industry conferences. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>PharmaGuy interviews Duncan Lennox, CEO and Co-founder of Qstream, which is a mobile sales performance platform. We discuss Qstream&#8217;s use of game mechanics and mobile technology to increase pharmaceutical sales force effectiveness (SFE).<\/p>\n","protected":false},"author":2,"featured_media":14150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1202],"tags":[],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Gaming Mechanics Improves Sales Force Effectiveness: Qstream&#039;s Pharma Sales Performance Platform - Pharma Marketing Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ec2-54-175-84-28.compute-1.amazonaws.com\/pharma-mkting.com\/talk\/show240\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Gaming Mechanics Improves Sales Force Effectiveness: Qstream&#039;s Pharma Sales Performance Platform - Pharma Marketing Network\" \/>\n<meta property=\"og:description\" content=\"PharmaGuy interviews Duncan Lennox, CEO and Co-founder of Qstream, which is a mobile sales performance platform. 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